MailChimp

• Track conversions of your email campaigns over time
• Compare top-performing email marketing campaigns
• Enrich your reporting with CRM, social, web analytics, and e-commerce data
• Get a better understanding of your audience and customer journey
• Dig deeper to know which marketing initiatives are driving more sales
• Go beyond your email marketing analytics with custom and real-time dashboard

These are some of the sample dashboards that can be built using this data source.

• Campaign Open Rate
• Click-Through Rate
• Email Open vs. Email Click Rate
• Audience Growth Rate
• Unengaged Subscribers
• Email bounce rate
• Subscription Rate per Landing Page
• Revenue per campaign
• Email marketing ROI
• and much more…

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