nps cover

How to leverage your NPS to improve customer retention

Here’s an age-old question for you: is it cheaper for your business to attract a new customer or win back the business of an old one? If you guessed that it’s cheaper to retain a customer, you’d be right.  On average, it costs 6-7 times less to win repeat business from a loyal customer than…

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customer analytics play an important role for sales

Why Customer Analytics Plays an Important Role for Your Sales

No matter what you sell and who you sell it to, we are all on the lookout for ways to improve our sales processes. From coming up with new cold pitches to trying out new tools for lead generation and scraping customer data, we always look for a better way to get more sales.  However,…

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5 tell tale signs of bad data management

5 Tell-Tale Signs of Bad Data Management

Data management can be understood as the practical strategies you implement to collect, analyze, organize and maintain valuable information. We use effective and standardized data management policies and procedures to reduce human error and build trust to meet consumers’ needs and market demands.  In the business world, data management makes an impact by providing decision-makers…

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social media data becomes business intelligence data

How Social Media Data is Fast Becoming Business Intelligence Data

The information you post on social media may be playing a bigger role in business strategy than you think. Companies in a post-COVID world of remote work can organize data from the social channels that their consumers use for new insights into lead generation, customer engagement, brand awareness, and much more. But building organic reach…

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healthcare revenue cycle management business intelligence

Find the Profit In Your Healthcare Practice’s RCM System

Even as medical practices focus on the well-being and care of their patients, as a business, they must be profitable. That’s why Revenue Cycle Management (RCM)—the processes that healthcare systems use to track revenue from patients’ first appointments to final payments—is essential to a successful practice. But as I work with businesses using RCM, I…

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cyber and data security metrics to monitor

Cyber and Data Security Metrics Businesses Should Monitor

You need a complex system of security and reporting systems in place to ensure the safety and integrity of your physical infrastructure and the digital data your company keeps. You must also gather human, technological, and quantitative cybersecurity metric resources to assess the effectiveness of your defenses. Without these tools, no security posture is complete.…

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measure real time lead generation with dashboards

How to Measure Lead Generation in Real-Time with Dashboards

Gone are the days of sifting through filing cabinets and keeping track of dozens of spreadsheets at once. With dashboards, teams are able to monitor quarterly progress and KPIs on a daily basis in one place without hassle.  It’s data organization and tracking at its finest, you could say.  Even still, businesses accumulate a lot…

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inventory management kpis to track

17 Must-Have KPIs For Cost-Efficient Inventory Management [2021]

Your retail or e-commerce business might be successful right now.  But without proper inventory management, you risk running out of stock and missing potential customers in the process. On the other hand, if you start using the proper KPIs to measure your inventory efficiency, you can make sure that you’ll always provide the best shopping…

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ways data analytics improve customer service

4 Ways in which Data Analytics can Improve Customer Service

Customer service and data analytics go hand-in-hand. Without accurate and reliable customer-centric data, marketers cannot hope to make impactful decisions that drive growth and boost user satisfaction. Here’s what the research tells us: Data-driven organizations are 23X more likely to acquire customers, 6X as likely to retain customers, and 19X as likely to be profitable…

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act upon product analytics as a product marketing manager

How to Act upon Product Analytics as a Product Marketing Manager

Product analytics is every Product Marketing Manager’s secret weapon.  The data gathered helps you understand which parts of your product users are engaging with, and leads to informed decisions that drive growth.  In this article, we’ll cover a few ways you can use product analytics to: Activate more users during primary onboarding Improve product adoption…

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leverage big data for ecommerce

9 Ways to Leverage Big Data for Better Ecommerce Conversion & Sales

Over the last couple of years, big data has become popular and being leveraged in various industries. This includes marketing, e-commerce, and information technology. No wonder we see companies that provide business intelligence services pop up here and there. That’s because big data allows you to make informed decisions. It also comes in handy when…

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customer data analytics increase roi

Using Customer Data Analytics to Increase Your Marketing ROI

In a post-pandemic world with slashed marketing budgets, data analytics are critical to making the most of your advertising dollars. Recent statistics show that data-driven marketing that leverages customer personalization can earn a business 5-8x ROI. Personalization can be reached through public records and other reverse lookup tools, which will give you information about your…

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video marketing performance

12 KPIs To Measure Your Video Marketing Performance

Nowadays, there are so many tools specifically geared for making quality videos and promoting your brand on social media. With numerous online video maker apps for specific needs, businesses start to create marketing content themselves. With so many brands sharing video content, it can be hard to tell what works by just simply scanning the…

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