data privacy gdpr cookie consent

As wars continue to emerge among Facebook, Apple, Google, and others, it was only a matter of time before I would feel the need to write about data privacy, the General Data Protection Regulation (GDPR), and other things happening around the net these days. What is going on? For one, Apple is essentially adopting an…

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guide track buyer intent

Imagine you’re the pilot of an old wooden fishing boat. Some days you go out and catch netfuls, other days you go hungry. It all depends on the fish swimming into your net. This might seem irrelevant to a modern-day business, but actually, this is still a common approach to finding customers – at least,…

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transfrom data actionable insights

Transforming raw data into actionable insight is about integrating and analyzing data from all sources to find the best and optimized business decisions. However, the massive amount of data collected by analytics softwares can be overwhelming. It gets even more daunting when you try to make sense of this big data.  Therefore, to effectively use…

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data reports

What gets measured gets managed.  It’s an old adage that perhaps goes a long way to explaining why data reports have become such a staple of modern business.  But in reality, data reports have developed a reputation as tiresome affairs capable of inspiring little more than the urge to fall asleep.  Indeed, the very term…

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product analytics user onboarding

Tracking product analytics data is of no use if you don’t use the insights to build better user onboarding. And by user onboarding, I’m not talking about the primary onboarding only, when you want to get the user to experiment the value of your product. Onboarding is a continuous process that helps drive the user…

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marketing derived metrics

As data has become the lifeblood of businesses of every kind, it’s become increasingly clear that the volume of data matters little compared to how that data is harnessed to extract valuable insights that help drive a business towards success. Those insights are usually in the form of key performance indicators (KPIs)—metrics pulled from the…

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using consumer insights for better customer experience

Every marketing professional in the retail and e-commerce space think they know what their customers want: their job keeps them so close to the market that they develop a lot of instincts about what the customers are looking for. But that’s not enough! If these instincts are not backed up by the right data, they…

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data driven marketing strategy

In a market filled with an abundance of choices for consumers, it’s crucial to make sure that your business and your brand are at the forefront of customers’ thoughts and choices. Achieving this through data-driven marketing and planning your strategy accordingly is key and can help prevent extraneous expenditures that provide little value. The restaurant…

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pivot sales strategies

The best answer to when you should pivot your sale strategy is when it becomes necessary. As to how to do it, pivoting requires careful planning and deliberate execution. Many entrepreneurs and business managers believe pivoting involves drastically shifting the direction of the company as a whole. However, this isn’t always the case. Sometimes, the…

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big data elearning

For every elearning business to be successful, you need to consider several factors that facilitate growth. Coming up with a solid strategy that processes big data is one of them.  As research shows, almost 60 percent of businesses are using analytics at some capacity, and it’s helping them make better decisions, improve business-customer relations, and…

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thumbnail quick service restaurants

The restaurant industry is becoming increasingly customer-focused, where customers’ preferences dictate industry trends and major developments. In such a data-driven landscape, quick-service restaurants (QSRs) need to collect and utilize customer data.  Here’s a detailed guide to how QSRs can collect and leverage customer data to improve their operations.  Why Do Quick-Service Restaurants Need Customer Data?…

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supporting sales enablement rentention marketing with data

Sales enablement and retention marketing may focus on opposite ends of the customer lifecycle, but the information and techniques they use are applicable at every stage. By tracking and analyzing data created throughout the customer journey, these strategies can work together to drive revenue with a unified approach. What Is Retention Marketing? Retention marketing provides…

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common data issues solutions using clicdata

What sets ClicData apart is the power it gives you to do two valuable things: pull your data together into one clean data source and build efficient dashboards in a very short time. The platform gives you tools to tidy up your data. You can define transformations on the data that run any time that…

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