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Marketing Performance Issues And Solutions

In the current age, marketing is not only an art but also a science. As such, measuring the performance of your marketing efforts against key metrics is a top priority for every marketer. Without rigorous performance tracking, marketing is reduced to mere guesswork. This is because you don’t know what marketing activities are worth investing…

Lead Performance Tracking

Sales and marketing are invariably interdependent. The sales team needs the marketing team to attract new leads and keep current customers engaged with high-quality content. Marketing needs sales’ insights and intelligence to adjust their campaigns, messaging, and targeting in order to connect with their audience in a meaningful way. Aligning the strategies of the two…

Difference Between Data Privacy Security

Nowadays, it seems as though we cannot escape the term ‘data’. It’s everywhere. From our phone contracts to the ‘big data’ that social media platforms use every single second of every single day. Data is worth more than any other commodity on the planet, and it looks like it’s going to stay that way for…

Data Driven Human Resources

We know that key performance indicators (KPIs) help managers call the shots and help businesses respond effectively to trends of the market. Sales and Marketing decisions are naturally data-driven, and KPIs play a key role in that, especially with the exponential growth of big data and relevant consumer statistics. On the other hand, decision-making within…

7 Tips To Improve Click Through Rate And Leads

It can be hard trying to stand out in a world where most communications are electronic. Especially for businesses reaching out to new leads. It’s sort of like a celebrity charity single where everyone is trying to out-sing each other. But we can help you outshine (or sing) your competitors. Emails are a fantastic way…

How Saas Movement Helped Hospitality Innovated

Software as a service is nothing new. It’s a business model that has helped industries worldwide flourish— streamlining processes, providing data insights, and so much more. Yet, how has the SaaS movement progressed the hospitality industry, and how will it continue to do so in the coming years? In this article, we’ll focus on how…

Project Reporting Airtable Integration Clicdata

Airtable is a powerful collaboration tool for sales, marketing, product, project, and engineering teams. It offers a wide variety of templates to manage your daily tasks and streamline your internal processes. Now, you can integrate Airtable with ClicData, a business intelligence platform for virtually any industry, to build reports and interactive dashboards that help you…

5 Landing Page Mistakes Ecommerce

Landing pages are the perfect opportunity to make a strong first impression on new visitors, and this makes them one of the most important components of an effective e-commerce marketing plan. Just as a unique, engaging landing page can substantially boost sales, even seemingly minor errors can make it difficult to reach your marketing goals.…

Marketing Toolbox

Organizing a team comes with its challenges. Whether you’re just starting up or have been operational for ages, you still have to combine different personalities to form a group of productive staff to work towards a common goal. Marketing executives face hectic days due to more demanding activities like task prioritization, organizing work, and tracking…

Data Driven Sales Team Are More Advantageous

Modern business is a numbers game where sales managers carefully monitor activities and analyze the behavior of their prospects. According to the report, as much as 90% of companies already use two or more lead enrichment tools to learn more about prospects. If you still haven’t adopted the state of the art sales platforms, you…

Social Media Roi

Social media ROI (return on investment) is a sore point with most marketers. They simply can’t put a figure on the returns social media marketing is producing for them. Don’t believe me? 55% of marketers find it the most challenging to measure social media ROI. 3 in 5 marketers do not even discuss ROI with…

15 Seo Kpis

Your website is great. You’ve written countless blogs with the relevant keywords and you have authoritative backlinks and internal links within your content and are sure that your SEO game is top-notch. The next question is, how can you tell that your efforts are yielding results? Whether you’re getting started on SEO or you’re looking…

Marketing Attribution Models Guide

Attribution in marketing means a set of activities by users that affects the desired outcome, such as a conversion and the allocation of values to the events. These activities can later be assessed with the help of marketing campaign reporting software. Attribution models can enable you to gain an understanding of event combinations is some…

Marketing Kpis Small Business

There are two expenses closely related to every marketing effort you put in place for your business – time and money. You have to spend time to develop a plan, and you have to invest money to pay for ad space, pay staff/contractors, marketing services, etc. Nothing comes free in business, and that is certainly…

Sales Kpis For Saas Companies

Along with your marketing KPIs and financial metrics, sales performance metrics are essential for you to effectively monitor the success of your SaaS business. Beyond helping you stay on top of your overall business performance, they can help you leverage your most productive assets as well as identify issues in the sales process before they…