Blog

Read our articles written by our team, and contributed by industry experts and guests to get insights and inspiration on leveraging your data for your business.

Death Of 3rd Party Cookies: What Retailers Need To Know

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Death Of 3rd Party Cookies: What Retailers Need To Know

By 2024, Google said it would phase away third-party cookies in Chrome as part of its “path towards a more privacy-first web.” It is a piece of their more significant Privacy Sandbox effort, which was introduced in 2019 and has sparked speculation about the future of online advertising among firms.  Online retailers’ marketing teams utilise…

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How to Create a Data-Driven Lead-Generation Strategy

In an ideal world, your lead pipeline would always be full, But in reality, 63% of marketers consider lead generation their biggest challenge.  Digital marketing is here to stay and more and more players are fishing in the same pond.Let’s face it: finding good leads is getting more complicated than ever. It’s time-consuming, with little…

How agencies can use a data analytics platform to improve negative campaign results

Marketing in today’s environment makes data analytics platforms invaluable for digital marketing agencies. Gone are the days of Don Draper, where marketing was all about being creative while sitting in a room smoking cigarettes. Today everything is driven by data, and you’ll struggle to think of a marketing activity that doesn’t require or produce it.…

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Step Away from Excel! Supercharge your campaigns with client reports dashboards

As an agency we get that you’re all about making data-driven decisions to improve campaign performance and drive business growth for your client. Working with so many channels, tools and campaigns for multiple clients means handling a lot of data. And more often than not, the one common tool for bringing all of this data…

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7 Powerful report dashboards for digital marketing agencies  

The birth of the digital marketing agency gave the illusion that FINALLY the value of marketing could be proved with the magic of data and technology. Unfortunately, the reality for many agencies is to drown in unconnected data from multiple marketing channels and client systems. Many hours are wasted manually building reports, only for a…

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Ecommerce KPIs: Customer satisfaction metrics you should be tracking to increase revenue

There’s hundreds of ecommerce KPIs that you could be focusing on, and even more articles telling you which ones you should be setting as a goal. So we thought we’d break them down into different areas to help get you decide for yourself which eCommerce KPIs are most important to your business, goals & strategies…

customer foot traffic data definition, use cases, and calculation

Customer Foot Traffic Data – Definition, Use Cases, and Calculation

Customer foot traffic data has become one of the most important resources businesses from every industry and niche have at their disposal to learn about their customer behavior and purchase journey.  In the post-pandemic age, brick-and-mortar stores face more competition than ever as the world transitions to a digital-first economy, with online businesses dominating the…

consumer behavior data analysis

How to Make a Consumer Behavior Analysis?

Do you ever feel you are speculating on what your customers want? Does your marketing team toss ideas out in the hopes that one would connect with customers and increase sales? Do you aspire to a method that would reveal to you precisely what your clients desire? You’re in luck if this sounds like it’s…

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10 Essential KPIs for Retail to Keep in Mind

KPIs, or key performance indicators, have long been a fundamental part of business operations. These metrics enable employees, managers, and leaders to monitor and keep track of their workflows, project progress, sales targets, and other important processes to evaluate overall business performance.  In a hyper-competitive industry like retail, businesses have no choice but to collect…

business intelligence benefits for the retail industry

Business Intelligence: Benefits for the Retail Industry

Big Data has been a revolutionary concept for global industries and changed how we do business. Business intelligence is currently valued at $14.7 billion and is expected to grow by $8.15 billion between 2022 and 2026. All of its applications are critical for effective strategy development, but retail business intelligence has a special significance. A…

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Data Flow: Making Data Processing A Lot More Efficient

The end-of-year holidays are around the corner and ClicData is nothing short of bringing you some sweet and awesome features! Our latest product release includes some features that will bring your data processing to the next level! With 3 new nodes as well as designer and performance improvements, the Data Flow module now goes even…

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How to Create the Best Campaign Performance Dashboard?

Digital marketing initiatives in the modern day produce a lot of data, whether from the company’s internal or external sources. While it is challenging to quantify manually, this data is necessary for determining ROI and campaign success. Less than one-third of businesses presently use data to make critical decisions, even though marketing spending on data…