How BI Helps Businesses in Trying Times
In just a matter of months, the COVID-19 pandemic has hit millions of businesses in more than 200 countries very hard. The vast majority of organizations have experienced significant declines in sales and revenue, and small businesses—which typically have less of a financial cushion—are struggling more than ever. Many are hemorrhaging money as a result…
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How to Create a Marketing & Sales Lead Generation Funnel
When I tell partners and investors that we get most of our customers from inbound activities, they are amazed. Well, this was not achieved in a day and we keep adjusting our marketing and sales strategies all the time. In this article, I would like to talk about how to create a marketing and sales…
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Secrets to Successful Live Remote Meetings
Part 1 of a 4-Part Series on Effective Remote Business Communications It was the early 1800s when Christopher North first penned the phrase, “His Majesty’s dominions, on which the sun never sets,” which he later revised to the more user-friendly and more quoted, “The sun never sets on the British Empire.” North, of course, was…
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Microsoft Power BI & ClicData: Product Comparison
If you’ve worked with us at ClicData, you know that, above all, it’s important to us to be very transparent—about what our platform does and doesn’t do, and about our pricing, our services, and our vision. As always, our goal is to provide data analytics and reporting tool to help businesses worldwide manage their data…
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ClicData Deprecating the TLS 1.0 & 1.1 protocol in April 2020
On April 30, 2020, ClicData will end support for the Transport Layer Security (TLS) versions 1.0 and 1.1. In advance of this, we will implement a 24-hour test deprecation on April 16, 2020. If you or your company uses our API to refresh data, integrate dashboards, update data in real-time or any other integration this…
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Social Media Marketing Strategy & Reporting
Last year, Hootsuite published its Digital 2019 Global Digital Overview — a comprehensive report providing a range of insights about digital engagement: how people use the internet, mobile devices, social media, and e-commerce websites. At the time, there were almost 3.5 billion active social media users worldwide—amounting to about 45% of the world’s population—and still, the…
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Using Business Intelligence in Higher Education
When I’m not at ClicData, I teach Digital Marketing in an international business school and like many other teachers, I often wonder about ways to leverage technology to keep my students entertained. This series of articles will explore 2 of the great challenges which every university and school has to face: how to drive attention…
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Taking a Structured Approach to Your BI Project
There have been drastic changes to how companies perceive data over the past few years. The sheer volume of data that’s available from multiple applications, the speed that it gets processed, and the variety of data that is available for consumption, have combined to create an overwhelming scenario for most companies. At the same time,…
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3 Questions to Become Business Intelligence Ready
Managers and organizational chiefs know that their company data has a story to tell. Non-profits, academia, and businesses alike care about the success of their organizations and ultimately want them to meet their goals. That desire to reach their objectives and accomplish their business goals as effectively as possible drives the impulse to upgrade reporting…
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Why You Should Hire a 10x Marketing Manager at Your Startup
When I first heard people talking about 1x, 3x, and 10x software developers, it was a few years ago at a senior management meeting. The idea was that some developers can be ten times more productive than others, and there has since been a lot of debate about it. But regardless of one’s opinion about…
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How IoT Is Going to Change Cybersecurity
When you left home this morning, did you lock the door? Protecting your property is essential and so is protecting your data. Looking to the future, to properly keep yourself secure, you will have to consider cybersecurity as necessary as locking your door when you leave home. In this age of new and emerging technologies…
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How to Set SMART Goals For Your Business
The beginning of the new year is a great time to establish new resolutions and goals—in both our personal and professional lives—for the next 6 to 12 months. I, for one, need to save money for my upcoming wedding, while I also need to keep losing weight so I can look good in the photos…
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What is Data-Driven & Predictive Marketing?
What is data-driven marketing? Creativity is an important asset in Marketing. But creativity doesn’t come out of thin air. It is fueled by the analysis of previous marketing efforts, by market and competition watch. And data is the key to successful marketing actions. So, let’s set the ground for this article – what is the…
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How to Align An Entire Company on a Single Source of Truth
The biggest challenge you have isn’t a lack of data. It’s which data you need to pay attention to. You have different sets of data, and you need to make business decisions, fast. They conflict with each other, so it’s hard to trust any of them. When was this data collected? What tools were used…
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Illiteracy, Innumeracy & Illogicality
During my first year in engineering at the University of Toronto, I participated in an initiation week (Frosh Week) that involved many interesting activities, including a mock exam. My classmates and I sat in a large auditorium and were given a test that was borderline impossible for most of us. But it did contain a…
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