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Read our articles written by our team as well as by industry experts and guests to get insights and inspiration on leveraging your data for your business.

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blog net revenue retention

Mastering Net Revenue Retention (NRR): Key to Growth



The Net Revenue Retention metric offers more insights into a business’s performance than other metrics such as ARR (annual recurring revenue) or MRR (monthly recurring…

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blog role statistics machine learning

Why Statistics for Machine Learning Matters



All modern predictive models involving machine learning rely on statistical algorithms. Statistical techniques capture patterns within data which form the basis of data modeling and…

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blog data quality standards

Defining Data Quality Standards For Your SMB



Did you know that poor data quality costs organizations an average of $12.9 million annually?  While decision-making is at risk without data, poor-quality data can…

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blog client reporting

Proving Your Marketing Agency ROI With Client Reporting (+ Reports Examples)



Clients need to feel confident in their choice of working with you. One way to differentiate your agency from the crowd is through high-value client…

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blog ml ai deep learning data science guide

Understanding AI, Machine Learning, Data Science, and Deep Learning



AI, machine learning, data science, deep learning, we tend to use them interchangeably. While there are overlaps between these fields, they do have their own…

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data lake tools

Top Data Lake Tools: The Complete Buyer’s Guide



It is not unusual to be overwhelmed by the sheer volume and complexity of data generated by modern systems.  These pieces of information hold immense…

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blog customer engagement metrics driving sales

How to Use Customer Engagement Metrics To Get More Sales



Can you say with certainty that you’re going to hit all your sales targets this year? You see, often businesses prioritize historical and current sales…

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blog snowflake clicdata scalable analytics

Snowflake + ClicData For Powerful & Scalable Data Analytics



Snowflake and ClicData integration may raise eyebrows, but its benefits are substantial. This synergy has proven invaluable for many users who optimize data storage with…

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blog data modeling

Mastering Data Modeling: Examples, Tools, and Best Practices to Optimize Your Data Analysis



Data modeling is a way of structuring databases, showing how data is linked, stored, and accessed. This maintains data accuracy and consistency and makes using…

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blog abc analysis inventory

Inventory ABC Analysis Explained: Calculation and Example



Did you know? United States retailers hold about $1.39 in inventory for every dollar of sales. With such significant amounts tied up in inventory, businesses…

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blog salesforce reporting custom visualisations

Salesforce Reporting: Overcoming Limitations with Custom Data Viz Examples



Boasting a vast user base of over 150,000 as of 2023, Salesforce has become a go-to solution for sales enterprise and customer relationship management (CRM)…

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blog api integration

API Integration: Best Practices, Methods and Example



API integration poses a unique set of challenges, from compatibility issues to security concerns. To simplify this process, we offer a practical checklist for defining…

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firefly supply chain tracking re

Supply Chain Visibility: Why Do You Need It In Real-Time



Over the past few years, supply chain disruptions and shortages have caused issues for consumers and retailers alike. With these issues, the need for greater…

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blog sql execution plan

SQL Execution Plan: How to Read It To Improve Your Queries



What is an execution plan? Let’s break it down. An SQL Execution Plan is a roadmap provided by a database management system (DBMS) which outlines…

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blog data driven project management tips

10 Data-Driven Project Management Tips for Higher Efficiency (for 2024)



Have you heard about the concept of “illusion of control”? It’s when we think we have more control over things than we really do.  But…

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