Blog
Read our articles written by our team, and contributed by industry experts and guests to get insights and inspiration on leveraging your data for your business.
How to Calculate and Reduce Customer Acquisition Cost?
How to Calculate and Reduce Customer Acquisition Cost?
Like any business, you’re most likely looking for ways to grow in terms of sales, revenue, and clientele. However, are you prepared to grow at any cost? Probably not! Ideally, you want to maximize profitability and return on investment while minimizing your overall expenditure. Unfortunately, many businesses looking to reduce costs typically opt for conventional…
Our Guide to Performance-Based Marketing & Advertising
Marketing has become more versatile and data-centric since the introduction of digital media. A 2018 report by Performance Marketing Association revealed that the industry was worth over $6 billion. The digital ad spend will likely exceed $600 billion by the end of 2022, and 1/3rd of that budget is dedicated to social media marketing. Hence,…
How Financial Departments and Consultants Use Business Intelligence Analytics
Financial departments and consultants can use business intelligence systems to collect, refine, and analyze financial and operational data to develop valuable business insights. Given the vast amount of shareable data that businesses interact with on a daily basis, automation augments decision-making and offers a better outlook for business performance. This guide explores how financial departments…
Campaign Performance: How to Analyze Marketing Campaigns?
Marketing campaigns aren’t a foreign concept to most people. Your company organizes a few objective-based campaigns yearly to achieve its short-term or long-term goals. That is an excellent strategy and allows the brand to stay relevant in the consumer’s mind; however, how do you determine if you achieved your goal? Analyzing campaign performance is the…
ClicData VS. Qlik Sense: Business Intelligence Tools Comparison
Chances are you have ClicData and Qlik’s websites open in two tabs right now, trying to compare features, pricing models, and infrastructure. If you’re not, this is still an interesting read about two major data analytics and business intelligence solutions. In this post, we explain the main differences between the two platforms to make your…
ClicData vs. Tableau: Business Intelligence Tools Comparison
If you landed here, it’s either because you’re shopping for a BI tool—and ClicData and Tableau are on your shortlist—or it’s because you asked one of our sales reps, “What makes ClicData different from Tableau?” and they pointed you in this direction. Either way, we understand that you’re looking for an honest and detailed product…
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Top 5 of Data Management Pain Points In 2022
Creating a data-driven culture is not the only challenge that organizations and data professionals must overcome to get value out of the data collected and its analysis. There are many other data management pain points or challenges to overcome. The following are the top 5 challenges for data management and the strategies to overcome them.…
7 Data Challenges in Financial Services and How to Overcome Them with BI
On average, financial companies analyze just 24 percent of big data collected. That means 76 percent of potentially valuable data plus the resources used to capture, manage, and store it get wasted, which is a significant loss. The incapacity to harness the full potential of data collected results from several manageable challenges like using outdated…
Our Ultimate Guide for Customer Acquisition in 2022
Global marketing spending was anticipated to exceed $1.3 trillion in 2020, according to Statista. The amount spent on online media in the US climbed by 8%, reaching 168.4 billion. At first glance, it could appear that companies are merely throwing money at the wall to win new customers, but there is a purpose behind this…
Microsoft Power BI & ClicData: Product Comparison
If you’ve worked with us at ClicData, you know that, above all, it’s important to us to be very transparent—about what our platform does and doesn’t do, and about our pricing, our services, and our vision. As always, our goal is to provide a data analytics and reporting tool to help businesses worldwide manage their…
The Impact of Customer Centricity in 2022
Customer satisfaction plays a critical role in business profitability. According to a CallMiner report, businesses in the US lose around $35 billion annually due to poor customer experience. Another survey revealed that 86% of customers would leave a brand after two poor experiences. Such data has pushed businesses to consider the impact of customer-centricity in…
Vanity vs. Actionable Metrics in Marketing
Let’s say you’re preparing a meal; you’ve got fancy china, a lovely place setting, and each dish is beautifully presented on the plate. Then your guests arrive, hungry and ready to dig in, only to discover the turkey is undercooked, the risotto tastes awful, and the blueberry cream pie is nothing to write home about.…
