Blog

Read our articles written by our team, and contributed by industry experts and guests to get insights and inspiration on leveraging your data for your business.

Data Flow: Making Data Processing A Lot More Efficient

Data Flow: Making Data Processing A Lot More Efficient

The end-of-year holidays are around the corner and ClicData is nothing short of bringing you some sweet and awesome features! Our latest product release includes some features that will bring your data processing to the next level! With 3 new nodes as well as designer and performance improvements, the Data Flow module now goes even…

campaign performance dashboard

How to Create the Best Campaign Performance Dashboard?

Digital marketing initiatives in the modern day produce a lot of data, whether from the company’s internal or external sources. While it is challenging to quantify manually, this data is necessary for determining ROI and campaign success. Less than one-third of businesses presently use data to make critical decisions, even though marketing spending on data…

data analytics myth debunked

The 7 Biggest Data Analytics Myths Debunked

Despite the clear advantages of data analysis to some of the biggest names in tech and business, from Meta to Amazon, there is still a stigma attached to the practice. The realities of data analytics, however, have been obscured by myths. In this article, we will shine a light on the truth. Introduction to Data…

what is data literacy

What’s Data Literacy and Why Is It Important?

Data has become a fundamental aspect of business operations in the growing digital-first global economy. As a result, learning how to extract, analyze, store, and use data from different sources has become crucial for driving business value. However, many businesses, especially those digitalizing their operations to make data-driven decisions don’t have the knowledge to tap…

calculate and reduce customer aquisition costs

How to Calculate and Reduce Customer Acquisition Cost?

Like any business, you’re most likely looking for ways to grow in terms of sales, revenue, and clientele. However, are you prepared to grow at any cost? Probably not! Ideally, you want to maximize profitability and return on investment while minimizing your overall expenditure. Unfortunately, many businesses looking to reduce costs typically opt for conventional…

best practices demand forecasting

5 Best Practices for Demand Forecasting

The science of forecasting involves making predictions. Supply chain management is aided by demand forecasting, which gauges demand for goods and services. Various sectors use it, including retail, eCommerce, manufacturing, and wholesale. Data sources like business intelligence insights, sales history, seasonality, market research data, and supplier lead times are used as forecasting inputs. Knowing what…

performance based marketing and advertising

Our Guide to Performance-Based Marketing & Advertising

Marketing has become more versatile and data-centric since the introduction of digital media. A 2018 report by Performance Marketing Association revealed that the industry was worth over $6 billion. The digital ad spend will likely exceed $600 billion by the end of 2022, and 1/3rd of that budget is dedicated to social media marketing. Hence,…

bi analytics financial departments

How Financial Departments and Consultants Use Business Intelligence Analytics

Financial departments and consultants can use business intelligence systems to collect, refine, and analyze financial and operational data to develop valuable business insights. Given the vast amount of shareable data that businesses interact with on a daily basis, automation augments decision-making and offers a better outlook for business performance. This guide explores how financial departments…

marketing campaign performance

Campaign Performance: How to Analyze Marketing Campaigns?

Marketing campaigns aren’t a foreign concept to most people. Your company organizes a few objective-based campaigns yearly to achieve its short-term or long-term goals. That is an excellent strategy and allows the brand to stay relevant in the consumer’s mind; however, how do you determine if you achieved your goal? Analyzing campaign performance is the…

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ClicData VS. Qlik Sense: Business Intelligence Tools Comparison

Chances are you have ClicData and Qlik’s websites open in two tabs right now, trying to compare features, pricing models, and infrastructure. If you’re not, this is still an interesting read about two major data analytics and business intelligence solutions. In this post, we explain the main differences between the two platforms to make your…

clicdata tableau comparison

ClicData vs. Tableau: Business Intelligence Tools Comparison

If you landed here, it’s either because you’re shopping for a BI tool—and ClicData and Tableau are on your shortlist—or it’s because you asked one of our sales reps, “What makes ClicData different from Tableau?” and they pointed you in this direction. Either way, we understand that you’re looking for an honest and detailed product…

data management pain points

Top 5 of Data Management Pain Points In 2022

Creating a data-driven culture is not the only challenge that organizations and data professionals must overcome to get value out of the data collected and its analysis. There are many other data management pain points or challenges to overcome. The following are the top 5 challenges for data management and the strategies to overcome them.…