data driven marketing strategy

In a market filled with an abundance of choices for consumers, it’s crucial to make sure that your business and your brand are at the forefront of customers’ thoughts and choices. Achieving this through data-driven marketing and planning your strategy accordingly is key and can help prevent extraneous expenditures that provide little value. The restaurant…

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pivot sales strategies

The best answer to when you should pivot your sale strategy is when it becomes necessary. As to how to do it, pivoting requires careful planning and deliberate execution. Many entrepreneurs and business managers believe pivoting involves drastically shifting the direction of the company as a whole. However, this isn’t always the case. Sometimes, the…

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big data elearning

For every elearning business to be successful, you need to consider several factors that facilitate growth. Coming up with a solid strategy that processes big data is one of them.  As research shows, almost 60 percent of businesses are using analytics at some capacity, and it’s helping them make better decisions, improve business-customer relations, and…

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thumbnail quick service restaurants

The restaurant industry is becoming increasingly customer-focused, where customers’ preferences dictate industry trends and major developments. In such a data-driven landscape, quick-service restaurants (QSRs) need to collect and utilize customer data.  Here’s a detailed guide to how QSRs can collect and leverage customer data to improve their operations.  Why Do Quick-Service Restaurants Need Customer Data?…

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supporting sales enablement rentention marketing with data

Sales enablement and retention marketing may focus on opposite ends of the customer lifecycle, but the information and techniques they use are applicable at every stage. By tracking and analyzing data created throughout the customer journey, these strategies can work together to drive revenue with a unified approach. What Is Retention Marketing? Retention marketing provides…

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common data issues solutions using clicdata

What sets ClicData apart is the power it gives you to do two valuable things: pull your data together into one clean data source and build efficient dashboards in a very short time. The platform gives you tools to tidy up your data. You can define transformations on the data that run any time that…

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thumbnail guest post

SEO stands for search engine optimization and is one of the greatest audience building tools you have at your disposal. Essentially, it’s the process of utilizing keywords, creating content, and building backlinks to boost your rankings on search engine results pages. By maximizing your SEO efforts, you can gain more organic traffic, earn a loyal…

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thumbnail quickbooks

If you work with complex processes in a corporate environment, ERP is a great fit. But what’s the right solution if you are driving an SMB? What’s the most efficient way to handle your invoicing and keep track of your expenses and tax declarations? QuickBooks meets these needs with its accessible and innovative accounting software.…

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value of embedded analytics

Technology is no longer the “future of business.” It is very much the here and now, with stuff like AI and big data entering mainstream use in a wide variety of industries in the past decade. Embedded analytics, also called white label analytics, is another avenue that businesses can tap into to maximize their revenue…

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thumbnail brick

Did you know that in 2020, physical retail store sales hit a staggering $18.5 trillion, accounting for 90% of global retail sales? Despite extensive media coverage declaring brick-and-mortar stores as dying, a growing body of evidence shows the opposite is true. E-commerce accounts for less than 10% of all retail sales. Additionally, e-commerce giants like…

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replacing chartio

You probably heard the news: Chartio will be gone as of March 1, 2022. Atlassian recently announced its acquisition of Chartio, a cloud-based BI tool. The Australian company will integrate Chartio’s data-visualization engine into their products, starting with Jira. Although this is excellent news for Jira users—not so much for Chartio customers. They will be…

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thumbnail article bolstering regulatory compliance

One of the most problematic data management issues facing organizations today is the bewildering array of regulatory requirements they face, and not just from within their own country, but often worldwide as well. A single U.S. organization, for instance, may be subject to data privacy laws in its state of residence, the Fair Credit Reporting…

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