Measure Communicate Marketing Results

Marketing can be scary – you’re expected to come up with ideas to impress people you’ve never met and sell them your product or service?  Fortunately, there are ways to ensure your success, so you know all your planning, sweat, and tears will pay off. And when you keep track of metrics, you can show…

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Mql Slq Kpis How To Track Them

For a business to be successful, its sales and marketing teams must work hand-in-hand to develop optimal strategies, processes, and best practices. To do that effectively, they first need to clarify and set expectations about what each team will bring to the effort. After all, for teams to work together well, deciding on common objectives—and…

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Essensys Testimonial Clicdata

Company Snapshot Industry: Technology Location: London, New York and Los Angeles Company size: 51-200 employees Year founded: 2006 What is the essensys solution? essensys provides a software and technology solution specifically designed for flexible workspace providers and office landlords looking for an efficient and automated way to run their property portfolio.  Their powerful all-in-one platform…

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Customer Behavior Analysis

The customer is always right. It’s the business motto that’s been around since the early 1900s and still proves true today.  The only difference now is our customer base is wide-ranging, which makes it tough to keep up with demand.  Simply relying on customer profiles is no longer enough. Just because you sell to doctors…

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Machine Learning Product Targeting

For many years, product targeting has been practiced in the online world. Customers are targeted with products based on their preferences and history. As technology advanced, so did product targeting.  From displaying the static product recommendations as a part of the shopping process to predictive analysis of every shopper action in real-time and then targeting…

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Email Marketing Automation

Email marketing is one of the most profitable channels for marketing your business today. According to a recent article published by HubSpot on email marketing stats: “[…] email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.” While newsletters and special campaigns will always…

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Remote Work Scale Business

One of the most common and most respected mottos in the business world is, grow or die. Failing to scale your business means you could get risks lapped or even eaten up by hungrier, faster-growing competitors. The answer to the grow or die dilemma? It just might be remote work. Done right, remote work can…

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Cloud Migration Best Practices

Migrating to the cloud is one of the key growth avenues for businesses. Moving your business to a cloud-based solution is a way to improve operations and productivity by boosting flexibility, accessibility, and cybersecurity. It is also a way to reduce costs. Despite such clear advantages, making this step requires your utmost consideration. Here we…

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Snowflake Clicdata Integration Benefits

We released a new connector to Snowflake, a widely-used platform that’s capable of uniting your data from different cloud infrastructure providers into a single data collection. Snowflake is great for copying data from multiple cloud platforms—mostly Amazon (AWS), Azure, and Google Cloud Platform—into a single data source. But wait! Isn’t that what ClicData does? Yes,…

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5 Reasons Why You Should Get Smart About Business Intelligence

As the management consultant, educator, and author Peter F. Drucker said, “Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.” In the Information Age, data is easily obtained, but often difficult to manage. If you want to make good business decisions, business intelligence needs to be…

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Customer Journey Data Analysis

Customer journey data is a big business. In today’s market, customers are interacting with companies across many channels daily. Single touchpoint analytics fail to illustrate customer interactions in full. This has made way for a new kid on the block.  To combat this problem, businesses should analyze the whole customer journey. Integrate segmented data to…

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Leadership Kpis Saas Companies

Since ClicData works with a wide variety of businesses, in a wide range of sectors, we get to see how many business owners and managers monitor and manage their company’s financial health. We learn a lot about their priorities and how they think, and the insights have challenged me to take a fresh look at…

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Clicdata Key Features For Agencies

Are your Mondays crammed with filling out Excel sheets, building graphs, converting them into PDFs, and, finally, sending them off to each one of your clients, one by one? What if you could automate your client reporting processes? What if you could easily connect all your clients’ data, have them automatically refreshed every day, build…

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Financial KPIs SaaS Companies

As a company with multiple offices and with customers and shareholders around the world, at ClicData we find that monitoring our business performance online using live financial KPIs on informative dashboards is an absolute must. It is also a clear and attractive way to showcase our product to our key players. Here is a list…

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Copywriting Tips For More Conversions

With a blog article, a visitor reading, and liking it may be enough. But landing page copywriting is different; it demands conversion. This requirement makes it a tad frustrating when a web visitor clicks to your landing page, scrolls through, and clicks away without taking the desired action. What would you do in this situation?…

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