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blog data cleaning steps

Data Cleaning Demystified: 5 Key Steps for Unshakeable Data

Between 2021 and 2023, the world generated half of all existing data! As we are creating more and more data, companies are now exploiting it…

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blog advanced data analytics partnership clicdata predyktable

Advanced Data Analytics Partnership to Enhance Decision-Making in Retail & Hospitality

ClicData and Predyktable have joined forces to revolutionise decision-making in the Retail and Hospitality sectors. They are both at the forefront of helping businesses to…

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business meeting and a man showing a dashboard

Must-Have White-Label Reporting Features for Marketing Agencies

Customers expect more than pretty campaigns. They need data, coherent reports with a global view, and a precise ROI. That’s why marketing agencies need a…

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gdpr compliance marketing retargeting campaigns

GDPR in Marketing: Are Your Retargeting Campaigns Compliant?

When you’re getting ready to retarget promising leads, you need to get all of your ducks in a row. Beyond using ads and messages to…

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blog measuring smb financial health

How to Determine Your SMB Financial Health

Do you spend enough time looking at your business’ financial health? According to historical data from the US Bureau of Labor Statistics, around 20% of…

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How To Expand Your Marketing Team With No Extra Cost

In a world where we’re constantly being asked to do more with less, it’s understandable that the title of this blog has caught your attention….

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blog sales marketing alignment featured image

Being Human: 3 Ways Marketers Can Drive Sales & Marketing Alignment  

Sales and marketing alignment. When it works, the results speak for themself. But when it doesn’t, it can feel like you’ve been thrown back to…

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blog sales marketing alignment navigating who what when how

Sales & Marketing Alignment: Navigating the Who, What, When & How

Sales and marketing alignment is about teamwork and breaking down barriers. It’s shifting from “Us VS Them” to “We’re in this together.” Once you adopt…

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blog leveraging ml agency client reporting

4 Ways Machine Learning Can Level Up Your Agency’s Client Reporting

As your marketing agency battles to win (and keep) clients in today’s competitive environment, finding a way to maintain an edge over your competition is…

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blog building data strategy

Building a Solid Data Strategy: A Practical Framework

Data. Sometimes it seems like there’s less strategy, more mess. And that means more stress. But that doesn’t always have to be the case.  The…

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blog use case employee survey

Use Case: Analysing Employee Skill Evaluation Survey With An Automated Scoring System

In order to maintain our client’s privacy and project confidentiality, we will describe the concept of this project while keeping the metrics generic. Our client…

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blog lead gen metrics saas

12 Most Significant Lead Generation Metrics For SaaS in 2023

The SaaS market is crowded as ever. A surefire way to unlock sustainable growth and stay ahead of the competition is by tracking the right…

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How Should Retailers Rethink Their Loyalty Programmes to Reflect the Current Economy?

To say “the last few years have been a little tricky for the retail sector”, is a huge understatement. Massive, in fact. It’s affected the…

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moving from ua to ga4 with clicdata for a smooth transition

Making the switch from UA to GA4 with ClicData: A Simple Guide

Universal Analytics (UA) will be discontinued by Google on July 1, 2023. This means your UA properties will stop gathering new data. So, if you…

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customer obsession from 4 simple steps to customer obsession

4 Simple Steps to Customer Obsession

Customer obsession. No, it’s not about buying t-shirts with your favourite customer’s face on it, or turning up to their am-dram performances. It’s something a…

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