act upon product analytics as a product marketing manager

How to Act upon Product Analytics as a Product Marketing Manager

Product analytics is every Product Marketing Manager’s secret weapon.  The data gathered helps you understand which parts of your product users are engaging with, and leads to informed decisions that drive growth.  In this article, we’ll cover a few ways you can use product analytics to: Activate more users during primary onboarding Improve product adoption…

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leverage big data for ecommerce

9 Ways to Leverage Big Data for Better Ecommerce Conversion & Sales

Over the last couple of years, big data has become popular and being leveraged in various industries. This includes marketing, e-commerce, and information technology. No wonder we see companies that provide business intelligence services pop up here and there. That’s because big data allows you to make informed decisions. It also comes in handy when…

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customer data analytics increase roi

Using Customer Data Analytics to Increase Your Marketing ROI

In a post-pandemic world with slashed marketing budgets, data analytics are critical to making the most of your advertising dollars. Recent statistics show that data-driven marketing that leverages customer personalization can earn a business 5-8x ROI. Personalization can be reached through public records and other reverse lookup tools, which will give you information about your…

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video marketing performance

12 KPIs To Measure Your Video Marketing Performance

Nowadays, there are so many tools specifically geared for making quality videos and promoting your brand on social media. With numerous online video maker apps for specific needs, businesses start to create marketing content themselves. With so many brands sharing video content, it can be hard to tell what works by just simply scanning the…

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selling bi to it

Our Way of Selling BI to IT and How We Address (Valid) Objections

Before starting ClicData, I worked in IT for a large pharmaceutical organization. So, over the years, I watched their IT morph from consisting of a single person working for the Financial Department to being a full-fledged, rightfully distinct, globally reaching department. The manager was even promoted to the distinguished C-level ranking of CTO. The purpose…

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data privacy gdpr cookie consent

Data Privacy: Are We Protected By GDPR & Cookie Notices?

As wars continue to emerge among Facebook, Apple, Google, and others, it was only a matter of time before I would feel the need to write about data privacy, the General Data Protection Regulation (GDPR), and other things happening around the net these days. What is going on? For one, Apple is essentially adopting an…

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guide track buyer intent

The Ultimate Guide to Leveraging Data to Track Buyer Intent

Imagine you’re the pilot of an old wooden fishing boat. Some days you go out and catch netfuls, other days you go hungry. It all depends on the fish swimming into your net. This might seem irrelevant to a modern-day business, but actually, this is still a common approach to finding customers – at least,…

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transfrom data actionable insights

Guide to Transform Data into Actionable Insights

Transforming raw data into actionable insight is about integrating and analyzing data from all sources to find the best and optimized business decisions. However, the massive amount of data collected by analytics softwares can be overwhelming. It gets even more daunting when you try to make sense of this big data.  Therefore, to effectively use…

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data reports

6 Tips to Create Data Reports to Enhance Your Business Performance

What gets measured gets managed.  It’s an old adage that perhaps goes a long way to explaining why data reports have become such a staple of modern business.  But in reality, data reports have developed a reputation as tiresome affairs capable of inspiring little more than the urge to fall asleep.  Indeed, the very term…

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product analytics user onboarding

Using Product Analytics Insights to Build Better User Onboarding

Tracking product analytics data is of no use if you don’t use the insights to build better user onboarding. And by user onboarding, I’m not talking about the primary onboarding only, when you want to get the user to experiment the value of your product. Onboarding is a continuous process that helps drive the user…

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marketing derived metrics

14 Derived Metrics That Every Marketing Leaders Need

As data has become the lifeblood of businesses of every kind, it’s become increasingly clear that the volume of data matters little compared to how that data is harnessed to extract valuable insights that help drive a business towards success. Those insights are usually in the form of key performance indicators (KPIs)—metrics pulled from the…

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using consumer insights for better customer experience

Using Consumer Insights to Improve Omni-channel Customer Experience

Every marketing professional in the retail and e-commerce space think they know what their customers want: their job keeps them so close to the market that they develop a lot of instincts about what the customers are looking for. But that’s not enough! If these instincts are not backed up by the right data, they…

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data driven marketing strategy

5 Ways to Improve Your Restaurant Revenue with Data-Driven Strategy

In a market filled with an abundance of choices for consumers, it’s crucial to make sure that your business and your brand are at the forefront of customers’ thoughts and choices. Achieving this through data-driven marketing and planning your strategy accordingly is key and can help prevent extraneous expenditures that provide little value. The restaurant…

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pivot sales strategies

When to Pivot Sales Strategies And How to Do it

The best answer to when you should pivot your sale strategy is when it becomes necessary. As to how to do it, pivoting requires careful planning and deliberate execution. Many entrepreneurs and business managers believe pivoting involves drastically shifting the direction of the company as a whole. However, this isn’t always the case. Sometimes, the…

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big data elearning

7 Tips to Effectively Manage and Process Big Data in Elearning

For every elearning business to be successful, you need to consider several factors that facilitate growth. Coming up with a solid strategy that processes big data is one of them.  As research shows, almost 60 percent of businesses are using analytics at some capacity, and it’s helping them make better decisions, improve business-customer relations, and…

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