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Data Cleaning Demystified: 5 Key Steps for Unshakeable Data
Between 2021 and 2023, the world generated half of all existing data! As we are creating more and more data, companies are now exploiting it…
Advanced Data Analytics Partnership to Enhance Decision-Making in Retail & Hospitality
ClicData and Predyktable have joined forces to revolutionise decision-making in the Retail and Hospitality sectors. They are both at the forefront of helping businesses to…
Must-Have White-Label Reporting Features for Marketing Agencies
Customers expect more than pretty campaigns. They need data, coherent reports with a global view, and a precise ROI. That’s why marketing agencies need a…
GDPR in Marketing: Are Your Retargeting Campaigns Compliant?
When you’re getting ready to retarget promising leads, you need to get all of your ducks in a row. Beyond using ads and messages to…
How to Determine Your SMB Financial Health
Do you spend enough time looking at your business’ financial health? According to historical data from the US Bureau of Labor Statistics, around 20% of…
How To Expand Your Marketing Team With No Extra Cost
In a world where we’re constantly being asked to do more with less, it’s understandable that the title of this blog has caught your attention….
Being Human: 3 Ways Marketers Can Drive Sales & Marketing Alignment
Sales and marketing alignment. When it works, the results speak for themself. But when it doesn’t, it can feel like you’ve been thrown back to…
Sales & Marketing Alignment: Navigating the Who, What, When & How
Sales and marketing alignment is about teamwork and breaking down barriers. It’s shifting from “Us VS Them” to “We’re in this together.” Once you adopt…
4 Ways Machine Learning Can Level Up Your Agency’s Client Reporting
As your marketing agency battles to win (and keep) clients in today’s competitive environment, finding a way to maintain an edge over your competition is…
Building a Solid Data Strategy: A Practical Framework
Data. Sometimes it seems like there’s less strategy, more mess. And that means more stress. But that doesn’t always have to be the case. The…
Use Case: Analysing Employee Skill Evaluation Survey With An Automated Scoring System
In order to maintain our client’s privacy and project confidentiality, we will describe the concept of this project while keeping the metrics generic. Our client…
12 Most Significant Lead Generation Metrics For SaaS in 2023
The SaaS market is crowded as ever. A surefire way to unlock sustainable growth and stay ahead of the competition is by tracking the right…
How Should Retailers Rethink Their Loyalty Programmes to Reflect the Current Economy?
To say “the last few years have been a little tricky for the retail sector”, is a huge understatement. Massive, in fact. It’s affected the…
Making the switch from UA to GA4 with ClicData: A Simple Guide
Universal Analytics (UA) will be discontinued by Google on July 1, 2023. This means your UA properties will stop gathering new data. So, if you…
4 Simple Steps to Customer Obsession
Customer obsession. No, it’s not about buying t-shirts with your favourite customer’s face on it, or turning up to their am-dram performances. It’s something a…
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