How IoT Is Going to Change Cybersecurity
When you left home this morning, did you lock the door? Protecting your property is essential and so is protecting your data. Looking to the future, to properly keep yourself secure, you will have to consider cybersecurity as necessary as locking your door when you leave home. In this age of new and emerging technologies…
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How to Set SMART Goals For Your Business
The beginning of the new year is a great time to establish new resolutions and goals—in both our personal and professional lives—for the next 6 to 12 months. I, for one, need to save money for my upcoming wedding, while I also need to keep losing weight so I can look good in the photos…
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What is Data-Driven & Predictive Marketing?
What is data-driven marketing? Creativity is an important asset in Marketing. But creativity doesn’t come out of thin air. It is fueled by the analysis of previous marketing efforts, by market and competition watch. And data is the key to successful marketing actions. So, let’s set the ground for this article – what is the…
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How to Align An Entire Company on a Single Source of Truth
The biggest challenge you have isn’t a lack of data. It’s which data you need to pay attention to. You have different sets of data, and you need to make business decisions, fast. They conflict with each other, so it’s hard to trust any of them. When was this data collected? What tools were used…
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Illiteracy, Innumeracy & Illogicality
During my first year in engineering at the University of Toronto, I participated in an initiation week (Frosh Week) that involved many interesting activities, including a mock exam. My classmates and I sat in a large auditorium and were given a test that was borderline impossible for most of us. But it did contain a…
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Sales Reporting: How to Leverage Tags in Your CRM
What is a tag? Most, if not all, CRMs use tags. A quick and generic definition of a tag is “a unique identifier that can be added by a CRM user to any given contact, company, blog, or deal within a CRM.” Tags are also known by other names, such as categories, contact types, classifications,…
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The Inside Story of a Tech Startup
Startups have long been a hot topic of conversation. Discussions usually waste no time zooming in on the possibility of stakeholders gaining enough equity with the new company to eventually turn it into hard cash. But while many believe that the potential of a big payday is what draws people to work for a startup,…
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Evaluate Your Customer Service Performance: 7 Mistakes to Avoid
As Peter Drucker famously wrote in The Practice of Management, “what gets measured, gets managed.” Small and medium-sized businesses (SMBs) have begun to embrace the power of measurement in everything from marketing campaigns to recruitment initiatives in recent years. Leveraging tools like Google Analytics, Facebook Ads Manager or through CRMs, CMOs, CFOs, and HR heads…
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Looking For Your Personal Data Coach?
Data management can be tricky especially as data volume increases and data formats are more and more diverse. Today I’m going to tell you more about our customers’ profiles. As we illustrate their data challenges with testimonials, you may recognize yourself in one of them and have a chance to learn from their experience. In…
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Boost your Microsoft Advertising Reports with ClicData
We’re always super excited to expand our list of data sources for our users by launching new connectors on our Business Intelligence platform. In our previous platform update, we released a connector for Microsoft Advertising. Here are the simple steps to connecting data in your SEM platform to create actionable, insightful reports for your marketing…
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Change Management is for Everyone Else
As a founder and CEO of an international software company, I have often fallen into the trap of needing to tell people, “Do as I say, not do as I do.” It happens, I admit it. There have also been times where my stubbornness and “old ways” seem to have gotten in the way of…
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How Relevant was 2019 in Tech? Very.
Now that 2019 is coming to a close, you can count on the inevitability of three things happening: You will tell someone that you can’t believe how fast 2019 flew by. You won’t be able to get past the homepage of your favorite news or entertainment website without seeing a “Top Something of 2019” You…
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Le Tableau Français?
Le Slip Français. Le Rouge Français. L’Appartement Français. Many French companies are choosing to emphasize their French origins by mention it in their brand name. Is it a good idea? Is it beneficial? Should ClicData consider doing so as well? Let’s examine the benefits of riding this fashionable wave and try to apply it to…
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Are You Making The Most of Your Data?
Everyone is talking about Big Data today, there is a trend to move your organization to adopt to Big Data. Some others have already started thinking about Machine Learning; Artificial Intelligence is another lingo that’s making rounds around executive meetings in organizations. In the fast-paced business environment, it is great that your organization is trying…
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What Comes After AI?
The progress in tech’s ability to develop algorithms that can learn and adapt is staggering. Some say that due to the immense computational power available to not only programmers and data scientists, but mathematicians, biologists, and even philosophers, teachers, and non-academical people, that Machine Learning has been democratized and expanded and Artificial Intelligence has grown…
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