A Sankey diagram is a flow diagram where the width of each connection is proportional to the flow quantity. It’s ideal for visualizing the distribution of data from one set of categories to another.
It emphasizes how values are divided, merged, or transformed across a system, making it perfect for process analysis and resource tracking.
Common Use Cases
- Website traffic source and destination paths
- Marketing or sales conversion funnels
- Energy flow or cost breakdowns
- Customer journey visualization
Best Practices
- Limit the number of stages to 4–5 for readability
- Use distinct colors for each source or target group
- Label key paths or use tooltips to explain flows
Sankey Diagrams in ClicData
- Visualize flow between source-target pairs
- Customize node colors and alignment
- Use hover effects to reveal volumes and details