EBOOK

B2B Customer Acquisition: Tactics & KPIs

B2B customer acquisition guide cover with woman working

About this eBook

This guide outlines a comprehensive customer acquisition strategy for B2B companies using six modern tactics and metrics to track performance.

Key Takeaways:

Six core strategies: Inbound Marketing, Referral Marketing, Account-Based Marketing, Paid Ads, Lead Programs, and Free Trials.
Emphasizes content quality, personalization, and user experience.
Includes 10 KPIs like CAC, LTV, conversion rates, and ROMI to track acquisition success.

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