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Read our articles written by our team, and contributed by industry experts and guests to get insights and inspiration on leveraging your data for your business.

How to Calculate and Reduce Customer Acquisition Cost?

business meeting and a man showing a dashboard

Must-Have White-Label Reporting Features for Marketing Agencies

Customers expect more than pretty campaigns. They need data, coherent reports with a global view, and a precise ROI. That’s why marketing agencies need a solid BI (Business Intelligence) tool. Client reporting is crucial in running a successful digital marketing campaign. Marketing agencies use many tools like emailing, Google Ads, Business Manager, and Tiktok Ads.…

demand forecasting sales

Demand Forecasting: How to Predict Sales? Examples, Types

Demand forecasting is the practice of estimating future customer demand over a predetermined period. Effective demand forecasting provides firms with essential data about their potential in both their current and other markets for managers to make intelligent decisions regarding pricing, corporate growth plans, and market potential. Without demand forecasting, companies risk making bad decisions about…

demand forecasting in supply chain

Why Demand Forecasting Is Important in Supply Chain

The COVID-19 pandemic was unanticipated and severely disrupted logistics worldwide. According to statistics, the global supply chain pressure index increased from 0.01 in December 2019 to 3.15 in April 2020. While few people could have predicted the chaos the pandemic would cause, the impact led several to start incorporating demand forecasting in the supply chain.…

machine learning on demand forecasting

How Machine Learning Can Improve Demand Forecasting

Machine learning has seen one of the most rapid growths, its market value increasing from $1.03 billion in 2016 to $15.44 billion in 2021. This innovation has also outperformed expert predictions and gained a strong foothold in the commercial industry. The reason is that businesses have benefited from its applications, succeeding at enhancing demand forecasting…

improve customer acquisition and retention

Retail Marketing: 10 Tips to Improve Customer Acquisition & Retention

Retail marketing is not a walk in the park, and it’s high time businesses used data-driven solutions to address marketing problems and achieve desired results. For example, a retail lead costs about $34. Yet, despite the heavy spending required on retail leads, the average conversion rate is only 3 percent. That is a pretty hefty…

interactive online shopping

How Interactive Shopping Can Help Retailers Boost Sales 

Today’s consumers are tech-savvy. When they visit your store, they seek an interactive shopping experience that helps them make purchasing decisions faster. Thus, it’s no surprise that more retailers and marketers are increasingly leveraging interactive shopping to attract customers and boost sales.  What is Interactive Shopping?  When shoppers visit your online or offline store, they…

email marketing for retailer guide

A Complete Guide to Email Marketing for Retailers in 2022 & Beyond

Email marketing is like a wardrobe staple (think white t-shirts and sensible dress shoes) that not even the most fashionable marketers can shun completely. With its formidable ROI and targeting capabilities, it can help you step up your overall marketing game.  But you can’t just go around treating your emails like the digital equivalent of…

ecommerce analytics leveraging data to drive sales

E-Commerce Analytics: How To Leverage Data To Drive Sales

E-Commerce is constantly evolving, from how websites engage with customers to how data is collected to increase sales, thus creating a better user experience. Analytics is at the forefront of these changes, providing valuable metrics that can help optimize e-commerce websites to achieve better results.  In this article, we will discuss how to leverage the…

managing product inventory and pricing in retail with clicdata

How ClicData Helps Retail Brands Manage Product Inventory and Pricing

Every successful business must provide value to its customers and ensure reliability. Being on top of your inventory can help you meet the market demand and generate more leads and sales. However, about 43% of business managers don’t track their inventory, and 21% of businesses do not have inventory. Lack of proper inventory management can…

best practices omnichannel retail

9 Best Practices For Omnichannel Retail Your Customers Will Love

If you work in retail, then you know how important omnichannel retail is to your business growth. Not only is the modern customer tech-savvy, but they also use multiple channels to strike any business deal. They depend on mobile devices to compare products and services online. They want customized experiences that are also consistent and…

kpis retail metrics to track businesss growth

E-commerce: 13 KPIs to Track in Your Dashboard to Grow Your Business

What are Key Performance Indicators? Key Performance Indicators (KPIs) are metrics that help you calculate your business’s growth trajectory and the health of your various departments. Tracking KPIs helps you keep your business on track, and advises most management decisions. With the right insight, you will easily tell which efforts are worth more than others,…

building omnichannel retail strategy concept

Building an Omnichannel Retail Strategy

Trends in e-commerce and digital marketing have moved from the multichannel approach to omnichannel. It is no longer enough to have a website, blog, or social media account. Customers want more than just interacting with your brand. They want a consistent experience with your brand regardless of the channel they use. That means you must…