CUSTOMER USE CASE
Sindup Streamlines Sales Performance Reporting with ClicData
About Sindup
Sindup is a French SaaS company that specializes in competitive and strategic intelligence. Their platform helps organizations detect weak signals and key market trends to support informed decision-making. Alongside their software, they offer expert services in research, analysis, and tool integration.
Their Objective
Sindup was facing growing internal demands for tracking sales performance and financial KPIs, but their reporting processes were slow and manual. Teams had to extract data into Excel, which consumed significant time and effort and introduced risks of inconsistency and delays.
Their critical data from CRM, billing systems, and support platforms like HubSpot, Pennylane, and Zendesk—was scattered across silos, making it difficult to reconcile and build a complete view of commercial performance.
Without a centralized BI system, Sindup struggled to provide timely, actionable insights to their teams, which limited their ability to monitor objectives and make informed strategic decisions.
Sindup helps organizations detect weak signals and important events through our SaaS platform. We also offer integration services for our monitoring tool, along with expert research and analysis. The BI project was initiated mainly due to internal needs around KPIs for tracking billing and orders. Reporting was very manual and time-consuming – we wanted to speed up the process with a BI solution.
Their Approach
With ClicData, Sindup completely transformed the way they monitor and analyze commercial performance. They moved from time-consuming manual reports in Excel to fully automated dashboards that deliver real-time insights into KPIs like ARR, pipeline conversion rates, and client billing.
This shift saved the team valuable hours and ensured consistent, up-to-date reporting across departments.
ClicData’s integrated platform gave Sindup full control over their data while enabling teams to build and manage dashboards independently. What started as a solution for sales tracking quickly evolved into a powerful tool for driving strategic decision-making across the organization.
