CUSTOMER USE CASE
Fitness Park Embraces Data-Driven Transformation to Monitor Marketing ROI Accurately
About Fitness Park
Fitness Park is a leading French fitness club chain, operating over 340 clubs worldwide as of January 2025. Founded in 2009 and headquartered in Puteaux, France, the company offers facilities for muscular endurance training, bodybuilding, and cardio workouts. With more than 1 million members, Fitness Park continues to expand internationally.
Their Objective
Fitness Park faced significant roadblocks in managing and analyzing their marketing data. Each gym operated with its own local servers, resulting in fragmented and inconsistent data across the organization.
This decentralization made it nearly impossible to consolidate information for real-time analysis. As a result, the marketing team struggled to measure the return on investment of their campaigns accurately.
Despite collecting vast amounts of data monthly, the lack of a unified system hindered their ability to derive meaningful insights, limiting their capacity to make informed strategic decisions.
“We realized we have been sending lots of emails and text messages to clients for the past 2-3 years, but we weren’t able to measure the ROI of these campaigns. Sure, we looked at metrics like clicks, open rates, increasing turnover, new gym openings… But the ROI indicator was out of our reach because of data inconsistency.”
Their Approach
Fitness Park implemented ClicData’s analytics platform to centralize their data management.
This integration allowed them to improve data quality and consistency across all locations, reducing erroneous data from 50% to 25% within a year. With a unified data system, the marketing team could now accurately track campaign performance and ROI, linking quantifiable results to each initiative.
ClicData also enabled the creation of detailed customer profiles and segmentation based on socio-demographic criteria. This insight revealed a shift towards a younger, more female customer base, allowing the marketing team to tailor their messaging effectively.
The comprehensive dashboards provided by ClicData empowered Fitness Park to enhance customer engagement and loyalty in a competitive market.
