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What Is Big Data Analytics?

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Big data analytics is the process of analyzing vast, complex datasets — often in real time — to uncover patterns, trends, and insights that would be difficult to detect using traditional analytics. It involves processing large volumes of structured and unstructured data from various sources such as social media, IoT sensors, web logs, and transactional systems.

The 4 V’s of Big Data

  • Volume: Huge amounts of data generated every second
  • Velocity: Data flows in at high speed
  • Variety: Multiple formats (text, video, images, logs)
  • Veracity: Ensuring data accuracy and reliability

Key Technologies in Big Data Analytics

  • Distributed storage (e.g., Hadoop HDFS, Amazon S3)
  • Processing frameworks (e.g., Spark, Flink)
  • NoSQL databases (e.g., Cassandra, MongoDB)
  • Data lakes and lakehouses

Use Cases

  • Predictive maintenance in manufacturing
  • Real-time fraud detection in banking
  • Customer sentiment analysis in marketing
  • Traffic forecasting and optimization in logistics

How ClicData Connects to Big Data

  • Integrates with cloud storage, APIs, and large databases
  • Processes structured subsets of big data for dashboarding
  • Provides near real-time analytics through scheduled refreshes
  • Visualizes key metrics and trends from massive datasets
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