EBOOK

Data Analytics in Marketing

About this eBook

Based on a survey of 100+ marketing professionals, this report explores how marketers use analytics, the tools they prefer, the challenges faced, and what opportunities lie ahead.

Key Takeaways:

58% of marketers don’t consistently use analytics tools.
Major hurdles include poor data quality, tool complexity, and lack of integration.
Top uses: ad spend tracking, lead generation, and customer profiling.
Sophisticated, integrated tools are underused—only 14% use end-to-end platforms.
Investment in data literacy and analytics training is critical.

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