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EBOOK

Data Analytics in Marketing

Women discussing data analytics in marketing.

About this eBook

Based on a survey of 100+ marketing professionals, this report explores how marketers use analytics, the tools they prefer, the challenges faced, and what opportunities lie ahead.

Key Takeaways:

  • 58% of marketers don’t consistently use analytics tools.
  • Major hurdles include poor data quality, tool complexity, and lack of integration.
  • Top uses: ad spend tracking, lead generation, and customer profiling.
  • Sophisticated, integrated tools are underused—only 14% use end-to-end platforms.
  • Investment in data literacy and analytics training is critical.

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Adrienne Dellinger PhD.Vital Research - Senior Consultant
The ability to collect and publish clear, real-time data for our clients was the main driver, but ClicData’s ability to provide reactive, and efficient support made all the difference.
Jennifer MarinoMarketri - Fractional CMO
We are now able to present meaningful KPIs to our clients and understand the impact of our marketing strategies and efforts on their conversions and business growth.
Camille BorodyArchive Hotel - Marketing
With ClicData, we were able to set up connections with all of our systems quickly and centralize all the metrics we wanted to track. We can now compare bookings across channels and locations over time.
Vattana ChhayFitness Park - Data & CRM Manager
ClicData enabled us to improve the way we analyzed our text and email campaigns performance, monitoring ROI, by providing us with KPIs we couldn’t measure before.
Chris SedgwickRACZ Group - Data Analyst
ClicData allowed us to consolidate and join data from various sources that were not available before. This allowed us to unlock hidden insights for a better view of our business performance.
Matthieu BretonTBS - eCommerce Manager
I chose ClicData to manage our customer acquisition budgets, monitor traffic sources, and also to reconcile this information with e-commerce sales data in a comprehensive dashboard.
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