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ActiveCampaign

Connect ActiveCampaign to ClicData to centralize campaign, contact, and automation data—enabling unified customer insights, real-time performance tracking, and cross-channel analytics with over 500 integrated data sources.

Marketing & Social Media

Benefits

  • Real-Time Campaign Insights: Monitor email performance—opens, clicks, bounces—in real time across all campaigns.
  • Audience Segmentation Analysis: Evaluate list growth, segmentation effectiveness, and contact engagement trends.
  • Cross-Channel Performance: Merge ActiveCampaign data with social, web, and sales metrics for unified funnel reporting.
  • Automation Optimization: Visualize how contacts flow through automations and identify where they drop off or convert.
  • Lead Nurture Impact: Track lead progression from first touch to conversion by combining CRM and email behavior data.
  • Custom Dashboards: Build executive-ready reports with KPIs that align to marketing goals, refreshed automatically.

Sample Dashboards

These are some of the sample dashboards that can be built using this data source.

Metrics

  • Campaign Engagement Rate (opens + clicks ÷ total sent).
  • Lead-to-Customer Conversion Rate across campaigns and lists.
  • Automation Completion Rate by funnel stage or audience type.
  • List Growth & Churn by signup source, tag, or time period.
  • Revenue per Campaign by integrating with CRM or eCommerce platforms.
  • Reactivation Success Rate for cold or inactive contact segments.

More Information

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