When you think of any content upgrade, you think of a bonus that you can offer to your subscribers.
If your page visitors agree to leave their email addresses for further communication, you can reward them with a content upgrade. This will not only improve your own email marketing strategy but it will also improve the relationship with your customers.
The most significant advantage of this marketing strategy is that it dramatically increases your blog subscribers and conversion rates. It represents the lead magnet at the end of any piece of content you create. Moreover, content upgrades come in different forms.
Below you can find some of the most effective ways to upgrade your email marketing content:
1. Start With a Checklist
Something that can greatly help you improve your email marketing content is creating checklists and sticking to them. When you put together a checklist for the content you wish to include, you will create a much more targeted result. Not only will you be able to not forget anything, but you will also be able to develop new strategies over time.
Each business has a different checklist they use for different campaigns. Depending on the content you wish to promote through your emails, your goals should differ.
For example, a welcoming email should have a different design than a promotional one. You need to be able to have clear goals and expectations from each email. All this information needs to be included in your checklist.
The good news is that there are plenty of templates online for you to use for your emails. Apart from that, you can also use simple apps such as Evernote in order to keep track of your checklists. Evernote is a note-writing app that allows you to store your ideas and share them on all devices. This will help you always have access to your notes and keep track of everything you include in your emails.
2. Pick The Right Subject Line
The most important thing in an email that many companies forget about is the subject line.
Did you know that 69% of email recipients end up reporting an email as spam based on the subject line? This can really affect your business negatively but there are plenty of easy ways to fix it.
First and foremost you need to remember that every audience you approach is different. Based on the target audience you set for each campaign, you might need to try different subject lines. One basic rule that always seems to work is keeping the subject line short. The more to the point it is, the easier it will be for the recipient to understand what the email is about.
In addition, you need to start using motivational phrases to get your audience to open the emails you send to them. Many big brands use sentences such as “Open for a big discount!” as the subject lines in their emails. Most consumers will be interested to see what this is all about and will open your emails more frequently. Associating your company with something positive such as a discount will help improve your engagement.
3. Include a PDF Containing Essential Information and Resources
People love to receive a clear and concise list of tools and resources on the subjects they are interested in. When you run any type of business, you need to make sure that your customers have access to all the necessary information. After they complete a purchase or when they first find out about your company, they might have questions.
After they sign up for your email list, it is a good idea to send them a pdf containing your contact information. This can include the company’s phone numbers, customer service emails as well as your return address, and social media handles.
By hyperlinking them, you will make sure they always have the information they need to reach out to you. This way, you are making sure that they feel more protected when it comes to your services. Knowing they can reach out to you at any given time will make them trust your business more. As a result, your leads will be much more likely to complete their purchases. This is a quick and relatively easy way of upgrading your email marketing content.
4. Use Downloadable Design Templates
A strategy that will help your email marketing content become more successful heavily relies on the way your emails look. While it is a good idea to have one particular form of an email that you send out, you can always change it up. There are plenty of templates and similar assets you can use in order to enhance the way your emails look.
LeadPages, for example, is one of these businesses that understood how vital upgrading your content constantly is. They have a generous library of landing pages that answer to any need and marketing strategy. Whenever their team introduces a new template, LeadPages offers a free download of the model.
By using such a tactic, you will be able to change your emails up and constantly improve the way they look. Moreover, you will be able to match your emails to individual marketing campaigns and never bore your readers. This will greatly work in your favor and make your emails look fresh and improved.
5. Proofread and Edit Your Emails
Another very important issue you always need to address is grammar and spelling mistakes. These might seem like not so much of an issue, but they can cause issues in the way your emails look. The issue with spelling and grammar issues is that it can make your business look unprofessional. Many unreliable websites tend to leave such mistakes in and the customers tend to notice.
This can make people relate your business to other unreliable businesses. The good news is that there are plenty of ways to fix this. There are many online tools and services to help you with the task. Tools such as Grammarly and Hemmingway Editor can help you edit and correct these mistakes on your own.
On the other hand, if you don’t have the time to devote to doing this, there is always another option. You can choose to work with professional writers and editors. This way, you can devote your precious time to more pressing matters.
6. Make Them Personal
One of the things readers love to see is a more personal side to any brand. Most big businesses tend to forget about this important aspect of marketing. In reality, the more personal your stories and content are, the more your readers will be able to relate to you. This will help you build stronger relationships and increase engagement easily.
This is especially important for smaller businesses that are just starting to build their client base online. When sending out any emails, make an effort to include a personal touch into anything you create. It really does not have to be too extreme. Just sharing your opinion or showing enthusiasm is more than enough to make your content more relatable.
You can achieve this easily by using the right words and expressions. For example, when promoting a big sale to your email list, you can start off by saying that your company is very excited to announce this sale. Simple tactics like this can works wonders on your audience and can help bring a personal touch to your emails.
7. Include a Recorded Version of a Written Article
Last but not least, another way to improve your email marketing content is by including rich media. This will help catch the reader’s eye and make your emails more interesting. One way to achieve that is by adding more pictures, infographics, and gifs into your emails. This will help increase engagement. The more time your readers spend on your emails, the more likely they are to see something that catches their attention.
In addition, another thing you can do in order to improve your emails is to start a new project with online influencers. If you are creating blog posts for your company’s website, you can collaborate with influencers that would like to read them. You can either start a podcast or create YouTube videos for this purpose.
Afterward, you can link those pieces of content into your emails. The closest the influencers are to your target audience and niche, the more successful this project will be. When a reader sees the name of an influencer they follow in your emails, they will trust your business more easily. As a result, you will be able to increase your sales easily and effectively.
Finding The Right Tactics For Your Email Marketing Content
Upgrade your email marketing content might sound more difficult than it actually is. Whether your business is new or not, there are always ways to improve the way your emails are shaped. It is very important that you are prepared to invest time and funds into creating engaging and interesting emails for your audience. This is the best way to ensure the success of your future email marketing campaigns.
The tips mentioned in the article will help you get a better understanding of how to achieve these steps. While not everything might work out for your business, trying new tactics is always helpful. The more you experiment, the easier it will be for you to understand the needs and expectations of your target audience. This is essential to achieving long-term success for your business.
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About the author
Marques Coleman is a blog writer at Subjecto. He specializes in marketing and copywriting. Moreover, he is an avid traveler and always tries to learn something new.