While interactive content, shoppable posts, video marketing, conversational marketing, and even AI-driven marketing are predicted to be top marketing trends in 2020, there’s still one old-school marketing tactic that just seems to have staying power in the marketing world: email marketing.
And, if you’re doing automated email marketing, you’ve got access to a lot of data that can help you finely-tune your email marketing campaigns to get the most return for your investment. With the help of ClicData, you can track and evaluate the performance of your automated email software to get the most engagement from your audience.
The Power of Personalization
According to Forbes, personalized content is one of the hottest trends for 2020. While personalization has been around for many years, as the volume of customer data grows, data-driven marketing—enabled by the rising number of solutions on the market to leverage it—has become a critical and powerful product strategy to capture business.
Sure, personalization has been a boost for chatbots, custom website experience, and social media retargeting ads. But it has also improved the way marketers think and design their email strategies.
“Email lists are an old standby of marketers, and they lend themselves well to personalization. Segmented lists with personalized email blasts have been shown to perform better than generic emails sent to an entire list. Don’t miss this opportunity to connect with your audience in a meaningful way.”Christian Thomson
But there’s an important consideration here. According to Statista, 293 billion emails were sent every day in 2019, and the trend is growing. So, that means that if your emails are not catchy, interesting, and personalized enough, they will get lost in your prospects and customers’ inbox.
But that’s often easier said than done. How do you approach it? The first step is to select and combine the right data to build your understanding of your customer.
Getting Your Marketing Data To Work for You
Today, all companies—even small ones—engage in multiple marketing activities, on a variety of channels, generating a huge load of data every day, including:
- Social media
- Referral and influence marketing
- Google ads
- Remarketing campaigns
- SEO efforts
- Lead generation programs
- White papers or webinars
- and many, many more.
To improve engagement and increase conversion rates, marketers need to be able to see the implications of this data for their email workflows. Connecting and combining data from multiple sources provides the depth of understanding you need to rally your customer base.
Let’s look at how you can get the most insight from your marketing email data from your email marketing software like Constant Contact, MailChimp, or Mothernode for example, for example, with the help of ClicData, a business intelligence platform.
Get Valuable Email Reporting ClicData
ClicData is a Business Intelligence platform that allows you to connect all your marketing data and automate your reporting. Every day, hundreds of marketers across all industries use ClicData to track their KPIs in custom and interactive dashboards.
Here’s how to build email performance reports of your email marketing data using ClicData.
Marketing Email Performance Dashboards
To track the performance of your marketing emails, you can track your email stats at Campaigns and Emails levels with the help of ClicData.
First, Campaign Performance Dashboards can give you an overview of your overall email marketing performance while also letting you compare the performance of your campaigns against each other. Popular campaign performance indicators you can track include:
- Total opens
- Total click-throughs
- Open rate
- Click-through rate
- Conversion rate
Second, Email Performance Dashboards allow you to drill down into your data and monitor your performance—email by email. The KPIs include:
- Open rate
- Click-through rate
- Conversion rate
- Bounce-back rate
- Unsubscribe rate
With both dashboards at your fingertips, you can see clearly how your audience is responding to your content and readily evaluate the impact of your email strategy on your sales.
Building Email Performance Dashboards with ClicData
To quickly build these dashboards, you’ll connect your Constant Contact data to the ClicData platform.
ClicData has more than 50 native and intelligent connectors to business applications—everything from social media platforms, SEA and web analytics tools, CRM systems and, of course, marketing email vendors such as Constant Contact.
1. Click Add New from Connections screen.
2. Select the connector to your email marketing tool, in our case, Constant Contact.
3. Follow the prompts to allow the connection and Save.
You only need to take these steps once per account you want to connect in ClicData.
ClicData will offer you a selection of datasets that you can import into your ClicData account, which can include:
- Contact Lists
- Email Campaigns
- and more.
Once your data is imported, you can repeat these steps for all your marketing accounts – Google Analytics, social media, ads, landing pages software or marketing automation tools…
But There’s More
If you like, you can dig deeper into the performance of your marketing efforts. By combining your email data with your e-commerce website data or your social media data, for example, you can get the big picture of your marketing performance.
Here are additional metrics you can track:
- Number of sales generated from your email campaigns
- Top products amongst your customer segments
- Product affinity
- Average order size per email campaign
- and much more…
Automate and Share your Reporting
Gone are the days of launching email campaigns manually. So why are you still reporting it manually? Manual reporting in Excel is cumbersome and error-prone and could ultimately be very costly to you and your business.
ClicData includes powerful automation features to save you time and money. One of the platform’s most popular features is its ability to auto-schedule data refreshes, allowing you to customize your data refresh at the frequency that works best for you. Choose from every week, every day, every other day, a certain time of day—or even every minute. For example, you can set your refreshes to happen right before your marketing meetings with your team or your weekly meetings with your customers. You choose.
Once you’ve set up your automated refresh schedule, your dashboards will be updated with the latest data automatically.
You can also easily share your marketing dashboards with whomever you want, using live links. Or access them from anywhere, any device, at any time.
At ClicData, our mission is to help you make the best decisions for your business and your customers daily based on data you can really trust.