How to Get More Insights from Data Tracking

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    In today’s data-driven landscape, the sheer volume of information can be overwhelming. Yet, within this sea of data lies untapped potential waiting to be unlocked. Imagine harnessing the power of every byte and every click, to not only understand trends but to revolutionize how you operate. This is where data tracking comes into play.

    It’s not just about data collection; it’s about sculpting it into a roadmap for success. From the plethora of free data tracking tools available to the sophisticated strategies employed, data tracking is an art form, a science, and a game-changer all rolled into one. Join us as we delve into the world of data tracking, where every insight is a step towards unparalleled achievement.

    What is data tracking?

    Data tracking involves identifying which metrics and events are most important to track, then collecting and analyzing data related to those metrics and events.

    By analyzing data, organizations can identify trends and patterns that can help them improve business performance, customer experience, and more. An organization’s ability to make data-driven decisions hinges on its ability to track relevant data points.

    data tracking: aerial view of a street filled with people, cars, and numbers
    Data Tracking

    In order to gain valuable insights into your customers and target audience, it is essential to track the most critical metrics to your business reliably and securely. This data can give you key information about customer behavior and preferences, helping you make informed decisions about your marketing and sales strategies.

    The main goal of data tracking is organizing and analyzing the data to derive insights. It helps organizations make better decisions by providing them with insights from data analysis, enabling data analysts to extract valuable information and drive informed decision-making processes.

    What data can you track?

    As a data manager, there’s a lot of online data from your customers that you can track. You can use your website to track the following type of data.


    This data can be used to track how many people are clicking on links on a website or email, what web pages they are visiting, and whether or not they are submitting forms. This can help understand how effective digital marketing campaigns are and what areas need improvement.

    Browser and devices used by the web user

    This information can be used to improve the user experience by tailoring content and ads to the specific browser and devices used. This kind of data helps you develop ways to improve your business website.

    Contact information

    By tracking customer data such as contact information, including inquiries made through your website or blog and communication facilitated through business VoIP, you can efficiently keep a record of the individuals reaching out to you.

    Gender information

    Customer data can be used to target ads and content to specific audiences and understand which products and services are popular with different genders.

    How can you track data?

    Before you embark on data tracking, you need to have a clear goal. You must have a clear vision of what you are trying to track. The most common method most IT professionals and data analysts use to track data is cookies.


    A cookie is a small text file that a website stores on your computer or mobile device when you visit the site. Thanks to cookies, the website can “remember” your actions or preferences over a period of time. Cookies are generally supported by most browsers, although users may configure their browsers to reject or remove them at any time.

    Cookies are used to track information about users, such as what web pages they have visited and for how long. Cookies allow websites to remember things like your preferences and history in order to provide a more personalized experience. They can also help to ensure that adverts your customers see online are more relevant to their interests.

    The law states that websites can store cookies on web visitors’ devices if they are strictly necessary for the operation of the sites. For all other types of cookies, websites need permission from users. Cookies are used in a variety of ways by various sites. Third-party services that feature on websites may also set cookies on your computer.

    When tracking data using cookies, you have to be careful not to break the law: Different countries have different laws to protect web users. Before emplying data tracking, you have to check what you can and can’t track.

    Why do you need data tracking?

    Data tracking has a lot of benefits for your company. Here are a few that might apply to your business.

    1. Deeply understand customer behavior

    Data tracking helps understand your audience better and what they are looking for. This information is used to improve your content and marketing strategies. Additionally, customer data tracking allows you to identify trends and patterns among your audience, which can be used to enhance your targeting further.

    2. Identify traffic sources

    Customer data tracking helps you see where traffic is coming from to better target your advertising. For example, if you see that most of your traffic comes from Facebook, you might want to invest more in Facebook ads.

    3. Measure the success and ROI of marketing activities

    It also helps you measure the success of your marketing activities by providing insights into how users interact with your brand. This information helps you fine-tune your marketing strategy and make more informed decisions about allocating your business resources. Additionally, data tracking allows you to identify which marketing channels are most effective at driving customer engagement and conversions.

    4. Increased sales

    Data tracking also helps businesses to identify areas where they are losing customers and make changes to improve the situation. It also helps the company identify areas where it is converting customers and make changes to capitalize on this. Ultimately, this allows the business to sell more by improving its understanding of customer behavior.

    5. Become a data-driven business

    Data tracking helps you understand what is working and what is not working for your company. This understanding allows you to make better decisions about allocating resources and where to focus your efforts. Additionally, it helps identify patterns and trends that can be used to improve your business. Ultimately, data tracking enables you to become a data-driven company.

    Data tracking plans: the key to doing data tracking the right way

    The process of tracking data (or event tracking) refers to collecting all the interactions, touchpoints, and customer behavior that is exhibited on digital products. This could be a website, web app, or mobile app. Event data is tracked for various reasons, but business leaders and users mainly use it to make strategic decisions about product management, marketing, etc.

    woman data manager tracking data and traffic in her computer
    Tracking your website’s traffic

    To conduct a successful event tracking, you must have a plan. This is the key to doing data tracking the right way. So, what is a data tracking plan?

    Data Tracking Plan

    To be successful in tracking data, companies need a well-laid-out plan on how to go about it. A data tracking plan is a document that contains the strategy a business will use in data tracking. This document highlights the following.

    • What to track
    • Where to find the data
    • Why track the data

    Every organization has a data tracking plan. Although there are similarities between different data tracking plans, you must correspond to your specific needs to avoid losing time and money while tracking, processing, and storing data you don’t need.

    Advantages of a data tracking plan

    A detailed and well-documented tracking plan is the key to your analytics and data success. If you don’t have a plan, things like data bugs can ruin everything. That often leads to your team using data less, which means tracking can become less critical and abandoned. Here are some of the top benefits of having a detailed and well-documented data tracking plan.


    A data tracking plan provides consistency in data collection methods and reporting. This allows for comparison between data sets and data to be accurately trended over time.


    A data tracking plan is transparent if it is clear to everyone involved in the data tracking process what the plan is, what the goals are, and how the data will be used. This transparency helps to ensure that everyone is on the same page and that the data tracking process is fair.


    It also helps make a company more efficient by providing a clear and concise way to track and analyze data. This helps save time and resources by reducing the need for manual data entry and tracking.

    How to derive insight from data tracking?

    Having a well-documented and actionable event tracking plan is the first step toward deriving insights from event tracking. The next steps are as follows:

    1. Gathering data

    Data comes in several forms. Your data might be organized or unstructured. The first phase is to gather all your data, including business, scientific, analytics, business performance, and social media data.

    2. Reformatting data

    Your collected data isn’t yet meaningful or suitable for processing. To prepare data for machine learning processing, you must first reformat it by decompressing, filtering, or normalizing it.

    3. Cleaning data

    Even after pre-processing, your data may still be inconsistent, filthy, or lacking in key qualities. You must personally check all data values for discrepancies and correct them. Make sure that the data is entirely clean for the analysis phase.

    4. Transforming data

    This is the phase where you transform the data to make more sense. Here, the data is processed to provide valuable insights.

    5. Visualizing data

    After transforming the data, you can now go ahead and visualize it. This phase helps to see patterns and trends in the data and make it easier to understand.

    With big data, it is challenging to derive insight manually. You need a data platform like ClicData to help you process and visualize data so you can make better data-driven decisions.

    Track data faster with ClicData

    Unlock the full potential of your data tracking strategy with ClicData. Remember, data tracking isn’t just about collecting data — it’s about leveraging insights to drive meaningful action. With ClicData, you gain the power to not only collect data but also to analyze it comprehensively, enabling smarter decision making and unparalleled business growth.

    Let’s dive into just a few features of ClicData’s platform to explore what you can achieve from data tracking software.

    Connect data

    ClicData allows users to create custom data connectors. This platform makes it easy to connect to various data sources, including databases, spreadsheets, and cloud-based applications.

    Manage data from different sources with different formats

    ClicData also provides a unified platform to connect to any data source, regardless of format. This makes it easy to work with data from multiple sources without manually converting data from one format to another.

    Analyze and visualize data

    Since it is cloud-based, this data analytics and visualization platform help to visualize and analyze data more effectively. It offers a drag-and-drop interface that makes creating custom dashboards and reports easy.

    As a forward-thinking business leader, you understand the value of time. With ClicData, you can maximize every second, making informed decisions confidently. And the best part? It’s free to try! Don’t miss out on this opportunity to optimize your workflow and propel your business towards unparalleled efficiency. Sign up today and experience the transformative power of ClicData firsthand.