Marketing Analytics: Calculating ROI & CLTV


About this webinar...

Learn how to combine your sales, e-commerce, and Google Ads in a single marketing dashboard to calculate your Customer Lifetime Value and your marketing campaigns’ ROI. On the agenda:

  • How to connect to Google Ads and start building your reporting in ClicData
  • Combine your Google Ads and sales data to provide greater insight into the effectiveness of your marketing campaigns
  • Combine financial data to provide value to ad conversions and return on investment for ad campaigns
  • Using dashboard formulas to calculate key KPIs: customer acquisition costs, customer lifetime value, and more
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