CUSTOMER USE CASE
About MO&JO
MO&JO is a 360° marketing agency based in Lille, France, specializing in social media, SEO, SEA, email marketing, branding, and partnerships. It stands out with its proprietary platform (MOJO Target), tailor-made approach, bold creativity, and a strong focus on strategic and high-performance campaign activation.
Their Objective
As MO&JO scaled its digital marketing services, delivering reliable, high-value client reporting became a technical and strategic bottleneck. Their data ecosystem built on Supermetrics, Dataiku, and Looker created friction between agility, cost control, and precision.
- Dispersed tools and unstable integrations: frequent API breaks (especially with Meta and Google Ads) disrupted dashboards and required manual fixes.
- Limited data transformation capabilities in Looker: restricted flexibility to calculate campaign metrics like ROI or ROAS per client.
- Duplication of dashboards: each client required its own version, consuming time and storage, and multiplying maintenance needs.
- High total cost of ownership: multiple licenses and data pipelines strained the budget of a small data team.
- Lack of automation and alerting: no native features to track budget overruns or detect anomalies, undermining client confidence.
These technical inefficiencies translated into slower delivery cycles, inconsistent insights, and reduced margins, challenging the agency’s promise of transparent, data-driven marketing.
“Our teams design tailor-made marketing campaigns, so we needed a reporting tool that was both robust and easy to manage for a small Data team within a mid-sized agency. Our stack (Supermetrics + Dataiku + Looker) had become too costly and didn’t allow us to handle data the way we wanted.”
Their Approach
By replacing its fragmented stack with ClicData, MO&JO consolidated its entire data workflow from collection to visualization in a single, cloud-based platform. The migration of 150 dashboards in under three months transformed both the agency’s operations and economics:
- All-in-one integration and ETL: native connectors to their clients’ marketing channels and e-commerce shops, and built-in transformations replaced multiple third-party tools, improving reliability and speed.
- Single, dynamic dashboard architecture: user-based filtering removed the need for duplication, cutting maintenance effort dramatically.
- Custom indicators and automated alerts: enabled real-time performance tracking and proactive client engagement.
- Simplified onboarding and reusable templates: reduced setup time for new clients and improved consistency across accounts.
- Sustainable data monetization model: standard dashboards included in consulting retainers, with custom metrics billed as premium services.
The result: a leaner, more resilient data infrastructure that enhances client transparency, reduces costs, and creates a scalable growth model for small-to-mid-sized agencies. With ClicData, MO&JO turned reporting from a technical burden into a strategic advantage.
