CUSTOMER USE CASE
Marketri Showcases the Impact of Marketing Campaigns on Their Clients’ Business
About Marketri
Marketri is a strategic marketing consulting firm that provides fractional marketing services to B2B companies. They offer a full range of services: from strategic planning and content marketing to digital advertising, lead generation, and analytics. Acting as an outsourced marketing department or an extension of internal teams, Marketri focuses on aligning marketing efforts with business goals. Their data-driven approach helps clients measure performance and clearly demonstrate marketing ROI.
Their Objective
Marketri was facing growing pressure to deliver timely, data-driven insights to their clients.
Their reporting process was heavily manual, requiring time-consuming data gathering and spreadsheet work that slowed down their ability to analyze performance.
This made it difficult to show the full impact of their marketing strategies in real time and limited their ability to make quick, informed decisions. As a result, they struggled to provide the transparency and responsiveness their clients expected.
“At Marketri, data-driven decision-making is at the heart of our approach. We analyze the performance of each marketing channel, website, social media, affiliate, but we also look at how these marketing efforts impact conversions and drive client growth. We needed to provide our clients with a clear, reliable, and accessible view of all this data.”
Their Approach
To solve these challenges, Marketri turned to ClicData to modernize their reporting process.
By automating data integration from various platforms and creating dynamic dashboards, they gained real-time visibility into marketing performance metrics.
ClicData’s intuitive, customizable interface allowed Marketri to tailor dashboards to each client’s needs, making reporting more insightful and engaging.
Now, they can track campaign performance, measure ROI, and present clear, actionable insights which had a significant positive impact on their client confidence and on the overall value of their services.
