If you want to boost your career prospects, pursuing further studies is one way to amp up your resume. Apart from pursuing European MBA programs abroad, you will also benefit from learning the specialized areas of Digital Marketing and Data Science.
An analytical mind, coupled with a strong skill in data and technology, will provide an advantage for you in the workforce or when you establish your own business.
Mastering these two disciplines is crucial because an astounding 2.5 quintillion bytes of data are produced every single day. Every swipe, like, share, click, or comment equates to massive amounts of data. As such, a strong understanding of these two areas means you will have an edge.
These subjects go hand-in-hand as data science impacts how digital marketing campaigns are planned and implemented.
Let’s take a look at the reasons why you’ll love studying for Digital Marketing and Data Science.
1. Ability to Put Theory Into Practice
There are different kinds of knowledge and different ways of acquiring each kind. On one side is theory and on the other side is the practical application of theory.
Both types of knowledge are important and both make you better at whatever you do. When it comes to enhancing knowledge, learning concepts is good but putting them into practice is better.
A digital marketing and data science program provides a broad scope that simulates experiential learning. You will get the chance to work on diverse projects with different people, which shall expand your horizons and improve your holistic outlook.
Marketing theorists use a scientific approach to explain consumers’ purchasing attitudes and behaviors. Companies use this information to guide their decisions on how best to communicate their products’ value to consumers.
Digital marketing poses challenges in this regard because its channels are relatively new and they’re still evolving. It’s necessary to apply theories to digital marketing that acknowledge both its similarities to traditional, analog channels and its differences.
After all of the mentioned above, you can even host your own podcast to share your knowledge and thoughts with other future students.
To illustrate, you can work on an in-company consulting task or work with your fellow students on large-scale projects. Collaborating with others will help you hone your skills, making you more proficient. With this kind of setting, you will learn how to best use innovation and technology, coupled with a creative imagination.
2. The International Aspect – From Paris to Shanghai to Boston
The digital marketing and data science classroom is a melting pot of cultures.
People are eager to learn about these disciplines, so admissions are at full capacity. As a student in this program, you will get the chance to connect and engage with people hailing from all over the world.
You’ll have classmates and teachers coming from Paris, France to Shanghai, China, to Boston, United States. Additionally, your professors may allow you to work on-site for further training in these new locations. This exposure will help broaden your mindset and expand your horizons.
When you interact with people outside your usual circle, you get to hone your skills as you learn new ways to do things. You also become more tolerant, understand different perspectives, and embrace diversity.
This kind of attitude will allow you to interact better with people from all walks of life, making you a great team player. All of these will help you push your career to the highest level.
3. Exposure to Latest Innovations and Technologies
Recent LinkedIn research results indicate companies look for hard skills that are focused on digital technologies, which include UX design, artificial intelligence, cloud computing, and analytical reasoning.
If you want to truly master the inner workings of coding, machine learning, and algorithms, business schools have begun incorporating these topics in their modules to fill in the knowledge gap.
Attending a program that offers more than the basic fundamentals of digital marketing and then blends it with data science will be more advantageous for the students. If you opt to take this interdisciplinary approach, you will be exposed to the latest trends. This will spark your curiosity and will help you face the challenges in your career as a marketing professional.
4. Your Professional Network Will Flourish
When you enroll in a digital marketing program, you will be taught by amazing professionals whose expertise lies in digital marketing and data science.
Programs often invite visiting scholars and guest speakers, which gives the opportunity to meet excellent industry professionals who will give real-life examples and case studies related to your specialization.
All of these will allow you to build your professional network with people who understand the industry and market trends. Imagine having these kinds of exemplary contacts you can call when you need guidance!
On top of that, your fellow students, who you interact with daily, will bring so much value to the whole educational experience. Everyone in your classroom comes from different backgrounds with varying experiences, so you can all learn from each other.
Remember, your peers will remain connected to you long after you graduate. The experiences you shared while learning about digital marketing and data science will forge a strong bond that can last a lifetime.
5. You Will Develop the Skills to Conquer the Digital Job Market
The amazing growth in this digital era means that there is a surge in demand for data literate people who are trained in both digital marketing and data science.
According to IDC’s Global DataSphere research, humans generated 33ZB of data in 2018, and are projected to generate 103ZB by 2023. At the end of it, it is not just the employees that stand to benefit – with data science and digital marketing, developers can make applications that use insights from data science and digital marketing to differentiate businesses, such as improved customer relationships or personalization of product offerings. This astounding figure exhibits how crucial it is to understand digital marketing and data science.
In the future, nine out of ten jobs will require digital and analytical skills in their employees. If you want to secure your career and thrive in a competitive industry, mastering these two disciplines will help you learn market trends, acquire specialized abilities and stand out from the crowd.
More importantly, the whole experience will promote personal growth, transforming you into a well-rounded individual.
6. You Will Have Access to Exciting Jobs
At the risk of making overly bold statements, the tools for handling large amounts of data and doing analytics are quite possibly advancing more rapidly than any other technology field today.
With better tools, comes better understanding of how we should be doing analytics and how we should use the resulting information, all of which is evolving extremely fast. It satisfies curiosity.
There are many reasons why digital marketing skills will keep rising in demand. Companies know how beneficial the internet and digital platforms are.
Digital marketing lets them reach a wider audience, scale their business further, and generate more revenue. Setting up a business online, running ad campaigns, developing content strategies are a few of the tasks a digital marketing expert does to provide such results.
But without trained digital marketing professionals, they can’t do these tasks. That’s why the demand for these skills will continue to increase.
7. You Will Have Lots Of High Paying Job Opportunities
Data Science, Machine Learning, Digital Marketing and Analytics are considered to be among the hottest career paths. The demand for skilled data science practitioners in industry, academia, and government is rapidly growing.
The ongoing “data rush” is, therefore, attracting so many professionals with diverse backgrounds such as physics, mathematics, statistics, economics, and engineering. The job outlook for data scientists is very positive. IBM predicts the demand for data scientists to soar 28% by 2020.
According to the Creative Group, in digital marketing, content writers early in their career will likely start at a salary of at least $45, 000 and a new SEO specialist will probably be earning about $50,000 to start.
After seeing all these legitimate reasons, it is clear why it is crucial to take up a digital marketing and data science program.
These disciplines are necessary for building your career in this digital era, where massive amounts of data are produced each day.
Now that you understand why an educational program like this is helpful, the only thing left for you to do is search for suitable institutions that offer these life-changing courses. It’s time to beef up your resume and fill out those application forms!
You’re definitely in for an exciting time because learning new concepts is always a fun and engaging challenge.
About the author
Lidia S. Hovhan is a Digital Marketing expert and SEO guru. She contributes articles about how to integrate digital marketing strategy with traditional marketing to help business owners to meet their online goals.