Your website is great. You’ve written countless blogs with the relevant keywords and you have authoritative backlinks and internal links within your content and are sure that your SEO game is top-notch. The next question is, how can you tell that your efforts are yielding results?
Whether you’re getting started on SEO or you’re looking to elevate your game, you need to measure the performance of your efforts to understand what actually gets you new leads or customers. This is precisely what key performance indicators are here for.
Here, we’re providing you with 15 essential SEO KPIs that you can monitor in your marketing dashboards. They have been segmented into 3 key SEO KPIs:
- Traffic Acquisition KPIs
- User Behavior KPIs (or User Engagement)
- Conversions KPIs
Traffic Acquisition KPIs
These are SEO KPIs regarding the way you’re acquiring web visitors.
KPI #1: Average Monthly Organic Traffic
How many people are visiting your website from your SEO efforts, and where are they coming from? This information is essential because it gives you insights into your audience’s behavior and lets you know which area to focus on most. High monthly organic traffic means your strategy is working.
KPI #2: New Vs. Returning Visitors
Having more returning visitors than new ones could mean that you have a loyal following. The vice-versa could be an indication of a problem of your website, e.g., speed issues, broken links, unappealing content on the landing page, etc. Work towards increasing your returning visitors so that you don’t spend more money trying to acquire new visitors.
KPI #3: Average Monthly Organic CTR
Organic CTR is the percentage of web users that click on your page when it appears on search engine results, against the number of impressions. This SEO KPI is important because the higher your organic CTR is, the higher you will get ranked on search engines.
KPI #4: Top 10 Landing Pages by Number of Visitors
Which pages on your website or blog are getting the most traffic? Getting a huge number of web traffic is great, but you know what’s better? Increasing traffic to the highest converting pages! Identify the top 10 pages that get the most number of visitors and then focus on growing their traffic and improving the other landing pages.
KPI #5: Number of New Backlinks
Backlinks are the metrics that tie your whole SEO strategy together. Websites with many backlinks from authoritative websites are ranked higher because search engines tend to view them as more trustworthy.
User Engagement KPIs
This SEO KPI is important because it highlights how your SEO strategy is in alignment with your customers’ interests.
KPI #6: Average Session Duration
This is the average time a website visitor spends on your website every time they visit. A high average session duration shows that your content is engaging, and users are interacting with your website. If users are spending less time on your website, it could be an indication of poor user experience or that they don’t find your content relevant.
KPI #7: Average Bounce Rate
The bounce rate shows the percentage of people who visited a landing page but left without interacting with the rest of the website.
You should track this SEO KPI on two metrics:
- By Landing Page – a high bounce rate could be an indication of technical issues or irrelevant content.
- By device – the high bounce rate could be caused by poor user experience.
KPI #8: Average Page Views Per Sessions
This is the average number of pages a user visits on your website before leaving it. More page views per session mean that users are engaging with your content and exploring different areas of your website.
To increase the page views, focus on creating evergreen content, improving user experience, and using internal links.
KPI #9: Top 10 Exit Pages
Exit pages are the last page web users interacted with on your site before leaving for another website. This SEO KPI is crucial because it allows you to analyze the top exit pages and identify why your audience chooses to end their journey there.
You might notice a higher exit rate on some of your website pages such as your thank you page, contact page, or your pricing page – which is fine. Your website visitors came to these pages to find a very specific piece of information and found it, or because they completed their navigation journey.
KPI #10: Top 10 Site Search
This metric enables you to identify the web pages on which a web visitor started their search, the pages they visited after that, and the terms that they are using to look up information on your website. Site search tracking gives you insight into your customers’ navigation/ journey on your website.
Is your business becoming more profitable form your SEO strategy? The only way to find out is through these 5 conversions KPIs.
KPI #11: Average Organic Conversion Rate
This is the average number of people that turn into customers or leads from organic searches. Ideally, your landing pages should have an organic conversion rate of more than 11.45%.
KPI #12: Average Conversion Rate By Device
Is the conversion rate higher on mobile devices or on the desktop? You should use this SEO KPI to identify which device users you should target more and find out why users are converting on one device and not the other. Could it be because of varying user experiences?
KPI #13: Top Landing Pages by Number Of Conversions
Which landing pages are getting the highest number of conversions? If you’re just starting your SEO, find out which element of the landing pages is causing the customers to convert. Is it the way the information is arranged? Are the CTAs easy to spot? Find out and implement!
KPI #14: Revenue
This is one of the most important SEO KPIs. It would be impractical to spend a considerable chunk of your budget on an SEO strategy that does not yield any returns. High returns show that your strategy is working while the vice versa requires an immediate change of the strategy.
KPI #15: Average Conversion Value
Yes, you are getting conversions, but how much are they worth? The average conversion value should be profitable for your business. This way, you don’t spend money on an SEO strategy that only results in low-value conversions.
Track Your SEO Performance Today
SEO is the most sustainable marketing strategy – your content drives more traffic over time if properly optimized. With these KPIs, you will be able to understand which type of content is the most appealing to your audience and drives the most conversions – and revenue! Use ClicData to connect your Google Analytics, E-commerce platform, or CRM system and quickly build your SEO KPI dashboard that you can use with your entire team!
Make Sense of the SEO KPI Data
All these KPIs will not be useful if you cannot make sense of them. You need to have a centralized marketing dashboard to track all important metrics for your SEO campaigns, social ads, email marketing, etc.
Learn to turn raw data into useful marketing strategies for your business.