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In our blog you will learn how to master data analytics, from data connection to data management, transformation, cleansing and data visualization. Our Business Analysts and Senior Executives will guide you through the path of Data Analytics and install a truly data-driven culture in your company.

Death Of 3rd Party Cookies: What Retailers Need To Know

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How to Create a Data-Driven Lead-Generation Strategy

In an ideal world, your lead pipeline would always be full, But in reality, 63% of marketers consider lead generation their biggest challenge.  Digital marketing is here to stay and more and more players are fishing in the same pond.Let’s face it: finding good leads is getting more complicated than ever. It’s time-consuming, with little…

How agencies can use a data analytics platform to improve negative campaign results

Marketing in today’s environment makes data analytics platforms invaluable for digital marketing agencies. Gone are the days of Don Draper, where marketing was all about being creative while sitting in a room smoking cigarettes. Today everything is driven by data, and you’ll struggle to think of a marketing activity that doesn’t require or produce it.…

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7 Powerful report dashboards for digital marketing agencies  

The birth of the digital marketing agency gave the illusion that FINALLY the value of marketing could be proved with the magic of data and technology. Unfortunately, the reality for many agencies is to drown in unconnected data from multiple marketing channels and client systems. Many hours are wasted manually building reports, only for a…

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Ecommerce KPIs: Customer satisfaction metrics you should be tracking to increase revenue

There’s hundreds of ecommerce KPIs that you could be focusing on, and even more articles telling you which ones you should be setting as a goal. So we thought we’d break them down into different areas to help get you decide for yourself which eCommerce KPIs are most important to your business, goals & strategies…

best practices demand forecasting

5 Best Practices for Demand Forecasting

The science of forecasting involves making predictions. Supply chain management is aided by demand forecasting, which gauges demand for goods and services. Various sectors use it, including retail, eCommerce, manufacturing, and wholesale. Data sources like business intelligence insights, sales history, seasonality, market research data, and supplier lead times are used as forecasting inputs. Knowing what…

interactive online shopping

How Interactive Shopping Can Help Retailers Boost Sales 

Today’s consumers are tech-savvy. When they visit your store, they seek an interactive shopping experience that helps them make purchasing decisions faster. Thus, it’s no surprise that more retailers and marketers are increasingly leveraging interactive shopping to attract customers and boost sales.  What is Interactive Shopping?  When shoppers visit your online or offline store, they…

increase aov

7 Tips to Try for an Immediate Average Order Value Increase

It’s a no-brainer that the more customers your business has, the more revenue it generates. If you’re a marketer or retailer, you should look beyond customer numbers and focus on average order value (AOV) since it can set you on the path to profitability. For this reason, it’s best to know what AOV is, how…

automated data affects revenue forecasting process

How Automated Data Processing Directly Affects Revenue Forecasting Processes

It’s Friday afternoon and individual sales forecasts are due before the end of the day. As the sales manager, you know you’ll be spending the weekend massaging the data for Monday’s meeting. You’ve been doing revenue forecasting long enough to know how the numbers are going to fall. You’re hoping it will only take a…

recruitment metrics

These 7 Recruitment Metrics Will Help You Create a Better Hiring Process

Recruitment is a costly yet necessary process that every business must go through to attract the best workers for the job.  The problem is that it’s so easy to lose track of spending, waste resources, and lack the clarity you need when you’re on the hunt for new talent for your brand.  Fortunately, there is…

protect digital assets via cloud services

5 Simple Ways Businesses Can Protect Their Digital Assets Stored Via Cloud Services

Cloud services have become one of the most convenient and modern ways businesses store their digital assets. Their top-notch features and benefits have made 93 % of enterprises globally adopt a multi-cloud strategy. Thereby moving away from the traditional storage of digital assets on computers. However, there are challenges that come with it. One of…

Modern Productivity Tools

Best Modern Tools You Need To Increase Your Productivity in 2022

Modern man has become dependent on technology due to several reasons; the primary one being the fact that technology makes everything easy. It is for the same reason that we find productivity tools essential for our daily office work because they make working with a team accessible and easy.  As a business owner if you…

BI for Small Business: Getting Your Data to Work for You

For decades now, business intelligence—the strategies and technologies that organizations use to analyze and understand their data—has long been considered the domain of big business. While the technological advances of BI tools have allowed large organizations to leap forward in profitability and market responsiveness, most smaller organizations have sat by, often assuming that BI solutions…