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Attribution Models for Marketers: The Definitive Guide
Attribution in marketing means a set of activities by users that affects the desired outcome, such as a conversion and the allocation of values to the events. These activities can later be assessed with the help of marketing campaign reporting software. Attribution models can enable you to gain an understanding of event combinations is some…
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How BI Helps Businesses in Trying Times
In just a matter of months, the COVID-19 pandemic has hit millions of businesses in more than 200 countries very hard. The vast majority of organizations have experienced significant declines in sales and revenue, and small businesses—which typically have less of a financial cushion—are struggling more than ever. Many are hemorrhaging money as a result…
Read MorePart #3: Using Data Viz to Unleash the Power of KPIs
Hotter than hotcakes, the biggest buzz-phrase for the decade may just be Key Performance Indicators or KPIs. That’s because empowered by the quickening pace of digital marketing and Big Data, business leaders are learning to sort through the tangle of KPI options and make a quantum leap in organizational efficiency and effectiveness. KPIs: The Success…
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Key Indicators in your Sales Dashboard
Sales dashboards can help you refine and streamline the efforts of your sales team by giving you the bird’s eye view of your department’s performance. But they can also help you track metrics, effectiveness, and results for each rep on your team. These invaluable insights can serve to highlight which practices are returning the best…
Read MoreThe Six Most Lucrative KPI Strategies May Not be the Most Obvious Ones
How do you pick your KPIs? Key performance indicators (KPIs) are needed to identify operational inefficiencies and risks, drive operational improvements, and exploit opportunities as they emerge. For an organization to succeed, KPIs are carefully chosen to create strategic competitive advantages and provide long-term value to the enterprise. These six guidelines for wielding the power…
Read MoreThe Art and Science of defining KPIs
How do you measure success?
Key performance indicators (KPIs) are the best tools used to measure and monitor whether your business or department is on course for success or whether you’ll come short of reaching your monthly quarterly, or annual goals. The problem is that many managers don’t understand how to identify the most vital metrics and instead collect and report on anything that is easy to measure.
But that strategy doesn’t usually do anyone any good. Misleading or irrelevant reports can result in mixed messages, confusion and employees focusing on the wrong thing. Resources can be severely wasted and results fall short of expectations.
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