Leveraging MongoDB Analytics with ClicData: A Comprehensive Guide

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You probably know this better than anybody, effective data management and analytics are pivotal for business success. ClicData stands out as a robust platform, offering comprehensive solutions for data management and analytics. At the heart of modern data handling is MongoDB, renowned for its capabilities, particularly in scalability, flexibility and performance. This guide explores how…

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Data Management Challenges Decoded: Your Playbook for Success

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We’re exploring data management challenges and offering insights to help you transform your data into a valuable asset for informed decision-making and business success. Amid the data-driven frenzy, neglecting data management challenges could spell disaster for your business. Such an oversight could easily translate to missed opportunities for growth and efficiency. As a Data Analyst,…

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Data Cleaning Demystified: 5 Key Steps for Unshakeable Data

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Between 2021 and 2023, the world generated half of all existing data! As we are creating more and more data, companies are now exploiting it and tend be as data-driven as possible. However, most of the time their data is inconsistent, incomplete, duplicated or even erroneous making it unusable for analytics. This is why data…

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GDPR in Marketing: Are Your Retargeting Campaigns Compliant?

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When you’re getting ready to retarget promising leads, you need to get all of your ducks in a row. Beyond using ads and messages to nudge them to convert or join your list, you also have to be upfront about how you handle the information you’re asking them to give you.  Whether you’re asking for…

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Building a Solid Data Strategy: A Practical Framework

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Data. Sometimes it seems like there’s less strategy, more mess. And that means more stress. But that doesn’t always have to be the case.  The data strategies you put in place right now will help your company deal with the multitude of data challenges they face. It’ll even shape how future issues and disruptions are…

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Making the switch from UA to GA4 with ClicData: A Simple Guide

moving from ua to ga4 with clicdata for a smooth transition

Universal Analytics (UA) will be discontinued by Google on July 1, 2023. This means your UA properties will stop gathering new data. So, if you haven’t migrated to Google Analytics 4, now is the time! After migration, there are a few work items to go through in your ClicData account using Google Analytics 4 data.…

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Zero-ETL: The Next Best Thing or Another Buzz Word?

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No-ETL processes have gained popularity in recent years, especially in the context of big data and cloud computing. What is Zero-ETL? The idea behind Zero-ETL is to eliminate the need for traditional ETL processes by processing data in place, where it already resides, without the need for separate ETL tools, systems, or processes. Without any…

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What Business Data Should You Protect With Encryption? Avoid the Disaster

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Running any kind of business today without collecting user data is nearly impossible. All companies may hold confidential client information on their servers, whether they are privately owned enterprises or public healthcare institutions. Exposing such data to third parties or malicious actors could lead to hefty fines and irreversible damage to reputation, as Marriott Hotel…

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2023’s Top 3 Data Trends and Predictions for Businesses

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Data, and its resulting insights, are vital for any modern business. We all know this. But with 2023 well and truly underway, we need to ask “what’s next?”  The main thing is this: the world is turning to smarter data management.  For example, BI (Business Intelligence), which refers to applications and technologies employed in gathering,…

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 5 Types of Data Analytics to Drive Your Business  

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With the widespread use of technology and the increasing digitalization of businesses, companies now have access to vast amounts of self-generated data from multiple sources. And with data comes opportunity. But what good is all that data if you can’t easily interpret it? How do you separate the useful data from the rubbish? This is…

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Business Intelligence: Benefits for the Retail Industry

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Big Data has been a revolutionary concept for global industries and changed how we do business. Business intelligence is currently valued at $14.7 billion and is expected to grow by $8.15 billion between 2022 and 2026. All of its applications are critical for effective strategy development, but retail business intelligence has a special significance. A…

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The 7 Biggest Data Analytics Myths Debunked

data analytics myths debunked

Despite the clear advantages of data analysis to some of the biggest names in tech and business, from Meta to Amazon, there is still a stigma attached to the practice. The realities of data analytics, however, have been obscured by myths. In this article, we will shine a light on the truth. Introduction to Data…

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