Industry-Specific Analytics
40 Essential Hotel Metrics to Monitor for Success
As a hotel or franchise owner, it’s crucial to have a firm grasp of your property’s overall performance at any given time. That includes marketing, sales, guest experience, and operational costs. By regularly tracking and analyzing key hotel metrics, you can identify areas of improvement, boost profitability, and ensure long-term success. In this article, we’ll…
Read MoreMastering Net Revenue Retention (NRR): Key to Growth
The Net Revenue Retention metric offers more insights into a business’s performance than other metrics such as ARR (annual recurring revenue) or MRR (monthly recurring revenue). Every business sets itself goals. Those may be sales targets or achieving a level of key metrics such as customer retention or sales figures. What happens if your business…
Read MoreProving Your Marketing Agency ROI With Client Reporting (+ Reports Examples)
Clients need to feel confident in their choice of working with you. One way to differentiate your agency from the crowd is through high-value client reporting – showcasing the results of your work with reliable data and actionable next steps. Especially, knowing the client/agency relationship has changed and clients now expect more transparency from agencies.…
Read MoreHow to Use Customer Engagement Metrics To Get More Sales
Can you say with certainty that you’re going to hit all your sales targets this year? You see, often businesses prioritize historical and current sales data to make their pipeline forecasts. But when they’re way off the mark, they are utterly confused about what they left out. After all, they accounted for everything that mattered.…
Read MoreInventory ABC Analysis Explained: Calculation and Example
Did you know? United States retailers hold about $1.39 in inventory for every dollar of sales. With such significant amounts tied up in inventory, businesses face the constant challenge of balancing and maintaining optimal stock levels and avoiding the risks associated with dead stock. If done wrong, inventory management can break a business. One method…
Read More10 Data-Driven Project Management Tips for Higher Efficiency (for 2024)
Have you heard about the concept of “illusion of control”? It’s when we think we have more control over things than we really do. But here’s the thing: How much control do we actually have? And how can we be sure? Let’s simplify this concept. Let’s take the example of your morning breakfast. Sometimes, you get…
Read MoreHow to Optimize Resource Allocation Through Budget Variance Analysis
Budget variance analysis is a high-priority evaluation that tells you whether you meet your budget expectations. It helps you uncover detrimental overspending, underspending, and other poor resource allocations that negatively impact your performance. The result? Swift corrective action, optimized resource allocation, improved financial planning, and more accurate budget forecasting. In this guide, we’ll help you…
Read MoreRFM Analysis: Definition and Calculations
Customer engagement is vital to the survival and success of your business. However, not all customers engage equally. Some interact infrequently, perhaps once a month or even yearly, while others may make purchases more regularly, such as weekly or daily. Many businesses overlook the importance of analyzing the customer base to identify the most valuable…
Read MoreEmployee Attrition Explained: Types, Calculation, Impact, & Strategies
What is employee attrition, and why should your organization care? In any labor market, employee quits, layoffs, and separations are problematic. According to the US Bureau of Labor Statistics, almost 50.6 million people left their jobs in 2022, recording a 2.9 million increase in quits from 2021. When an employee leaves, it disrupts the usual…
Read More10 Supplier Quality Metrics For Procurement
As procurement manager, you play an instrumental role in making sure your products are purchased at the best rate. But price negotiation isn’t just what makes you great at your job. You need to benchmark all your suppliers against each other to maintain efficient and reliable supply chain. Problem. The benchmark can only be done…
Read MoreRetail Analytics: Key to Smarter Marketing, Sales, and Procurement Decisions
Why do retailers are often faced with efficiency issues in two of their main operational areas: marketing and supply chain? One piece of the puzzle is the collection and processing of a large, siloed, and increasingly complex volume of data. Since the pandemic, companies have been accelerating data analytics projects to consolidate and gain visibility…
Read More5 Ways Marketing Data Management Improves Business Operations and CX
Marketers need data — and lots of it — to create successful campaigns and bring in that all-important revenue. Thankfully, there’s no shortage of data that can provide incredibly detailed insight into customer behavior. Still, data on its own can be another challenge. All this data needs to be collected, stored, and analyzed correctly. Without…
Read MoreHow To Build a Sales Pipeline Forecast For Your Sales Team
Sales pipelines aren’t just a cog in the machine; they’re the rhythm that keeps industries like tech, finance, and consulting groovin’. From that initial “Hi, this is Avi from ClicData?” to sealing the deal, they’re the backstage pass to a revenue-fuelled spectacle. Now, imagine this: the magic of accurate pipeline forecasting. It’s not just a…
Read MoreB2C Marketing: How To Measure ROI In Social Media
In an increasingly data-driven world, where insights are just a click away, the role of comprehensive data integration in marketing can’t be overstated. Failing to unify your social media, web analytics, and sales data is a recipe for disaster. Why? It leads to misaligned targeting, lackluster engagement, and missed revenue targets. A harsh reality in…
Read MoreCustomer Intelligence: Still Wondering Why Your Marketing Plans Aren’t Working?
Your LinkedIn feed is likely full of buzzwords like ‘Personalization’, ‘Fail Fast,’ ‘Omnichannel’, ‘Predictive Analytics’ and of course, the golden child of the moment, AI… What do these buzzwords add up to other than glorified LinkedIn posts? How can they actually support our marketing strategies, and not just create more frustrations? Frustrations like running multi-channel campaigns across the…
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