CUSTOMER USE CASE
MO&JO Replaced Looker With a Robust, Accessible BI For Their Clients
About MO&JO
MO&JO is a 360° Digital Marketing agency based in Lille, France, specializing in social media, SEO, SEA, email marketing, branding, and partnerships. The agency stands out for its proprietary platform, MOJO Target, its tailored approach, bold creativity, and a strong focus on strategic, high-performance campaign activation.
Their Objective
As MO&JO scaled their digital marketing services, delivering reliable, high-value client reporting became both a technical and strategic bottleneck. Their data ecosystem—built on Supermetrics, Dataiku, and Looker—created friction between agility, cost control, and analytical precision.
- Fragmented tools and unstable integrations: Frequent API disruptions (particularly with Meta and Google Ads) broke dashboards and required ongoing manual fixes.
- Limited data transformation capabilities in Looker: Restricted flexibility to calculate key campaign metrics such as ROI or ROAS at the client level.
- Dashboard duplication: Each client required a separate dashboard, cincreasing storage use and multiplying maintenance efforts.
- High total cost of ownership: Multiple licenses and complex data pipelines strained the budget of a small data team.
- Lack of automation and alerting: No native functionality to monitor budget overruns or detect anomalies, weakening proactive reporting and client confidence.
These technical inefficiencies led to slower delivery cycles, inconsistent insights, and reduced margins— challenging the agency’s promise of transparent, data-driven marketing.
“Our teams design tailor-made marketing campaigns, so we needed a reporting tool that was both robust and easy to manage for a small Data team within a mid-sized agency. Our stack (Supermetrics + Dataiku + Looker) had become too costly and didn’t allow us to handle data the way we wanted.”
Their Approach
By replacing their fragmented tech stack with ClicData, MO&JO consolidated their entire data workflow—from collection to visualization—into a single, cloud-based platform. Migrating 150 dashboards in under three months transformed both the agency’s operations and economics:
- All-in-one integration and ETL: Native connectors to clients’ marketing channels and e-commerce platforms, combined with built-in data transformations, replaced multiple third-party tools—improving reliability and speed.
- Single, dynamic dashboard architecture: User-based filtering eliminated the need for duplication, dramatically reducing maintenance effort.
- Custom indicators and automated alerts: Enabled real-time performance tracking and more proactive client engagement.
- Simplified onboarding and reusable templates: Reduced setup time for new clients and improved consistency across accounts.
- Sustainable data monetization model: Standard dashboards included in consulting retainers, with custom metrics billed as premium services.
The result: a leaner, more resilient data infrastructure that enhances client transparency, reduces costs, and creates a scalable growth model for small-to-mid-sized marketing agencies. With ClicData, MO&JO turned reporting from a technical burden into a strategic advantage.
“Working with marketing data is often more complex than it seems. Between the diversity of sources, the need to follow specific naming conventions, client requirements, and time constraints, we needed a tool that was complete, flexible, and accessible. With ClicData, I finally found a solution truly suited to the technical realities of a small agency, a tool that makes it easy to centralize, process, and deliver data.”
