CUSTOMER USE CASE
Coora Digital Agency Shares Clear ROI & ROAS to Their Clients With ClicData
About Coora
Coora is an independent digital agency specializing in e-commerce growth and paid traffic acquisition. As a human-sized team, Coora works closely with online retailers to increase visibility, drive revenue, and ensure profitability through performance-focused digital strategies.
With a strong ROI-driven culture and recognition as a Google Premier Partner, the agency operates with one clear principle: performance must be measurable. To sustain that level of precision, reliable and structured data is essential.
Their Objective
Managing acquisition campaigns for e-commerce brands requires complete visibility across both advertising performance and actual sales results. For Coora, that meant consolidating data from platforms such as Google Ads, Meta Ads, Google Analytics, and their clients’ e-commerce back-office systems into reliable performance reports.
The team needed to reconcile advertising metrics like impressions, clicks, and ad spend with real business indicators such as orders, revenue, and return on ad spend. These reports were not simply dashboards. They directly informed budget allocation, campaign optimization, and profitability decisions for their clients.
Over time, three core challenges became clear:
- Stitching data together from multiple advertising and analytics platforms while ensuring consistency between media spend, tracked conversions, and sales in their clients’ e-commerce back office.
- Calculating key performance indicators such as ROAS, blended ROI, cost per acquisition, and revenue reconciliation through manual ETL processes in Excel, relying on complex spreadsheets with numerous intermediate calculations
- Maintaining data accuracy while managing growing volumes of campaign and sales data, where manual adjustments increased the risk of inconsistencies and made reporting increasingly time-consuming and difficult to scale
The team explored solutions such as Talend and Google Data Studio (Looker), but found them either too complex to integrate into their workflow or primarily focused on visualization rather than upstream data transformation. What Coora needed was not just dashboards, but real control over how their data was aggregated, transformed, and structured before analysis.
We were doing a significant part of our data transformation directly in Excel. It worked, but it required multiple intermediate files and a lot of manual processing, which made the whole system heavy and difficult to scale.
Their Approach
Coora selected ClicData to build a centralized and scalable data environment capable of supporting both data transformation and reporting within a single platform. By moving from fragmented spreadsheets to a dedicated BI platform, Coora transformed the way they manage marketing performance data.
With ClicData, they were able to:
- Centralize and synchronize real-time data from advertising platforms, analytics tools, and client back-office systems, creating a unified and structured data foundation
- Automate upstream ETL processes that were previously handled manually in Excel, allowing the team to clean, merge, and model performance data before it reached their reporting layer
- Power Coora Connect, their internal reporting solution built using ClicData’s API, enabling account managers to monitor campaigns with near real-time precision and adjust strategies based on consolidated, reliable data
Today, Excel remains part of their reporting output, but the complexity behind the scenes has been replaced by automated, structured data processes. The result is a more scalable, reliable, and strategic approach to managing e-commerce performance.
ClicData is not just a reporting tool. It gives us full control over how our data is structured and transformed before we analyze it. That completely changed the way we manage performance for our clients.
