Jessica Selin

Jessica Selin is a data and analytics professional contributing to the ClicData team with a focus on empowering organizations through better access to insights and reporting. With experience in business intelligence workflows, she brings practical expertise in helping users get the most value from their data and analytics platforms. Connect with her on LinkedIn: https://www.linkedin.com/in/jessica-selin/

Connect with Jessica Selin on LinkedIn

Preventing Dashboard Misreads: How Color, Scale, and Context Drive Better Decisions
We treat dashboards as the ultimate source of objective truth. When a leadership team sits down for a quarterly review, the charts projected on the screen aren’t just viewed; they are implicitly trusted. However, the uncomfortable…
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Data Contracts and Lineage for BI Teams: The Infrastructure Behind Dashboard Trust
Dashboards don't break because of bad charts. They break because nobody agreed on what revenue means, and the pipeline feeding it changed two weeks ago without telling anyone. That's the unglamorous truth behind most BI…
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A Chart Chooser for BI Teams: Stop Guessing, Start Deciding
The wrong chart doesn't just look bad, it changes what people believe the data says. When a trend appears flat on a pie chart or a comparison gets buried in a dual-axis mess, stakeholders don't…
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Why AI Fails without Data Engineering
Industry reports suggest that as many as 80% of AI projects fail to deliver anticipated value. This failure rarely stems from the AI models themselves, but from fundamental issues such as poor data quality, integration…
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Stop KPI Drift: SQL Reporting That Stays Consistent Over Time
Executives don't distrust your time series data because the SQL is wrong. The SQL is usually fine. The problem is that last quarter's numbers changed between the July board meeting and the September review, and…
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Franchise Performance Dashboard: Managing Multi-Location Franchise Operations at Scale
Franchise alignment breaks down not because people don't understand the strategy, but because they can't see how it connects to their own performance metrics. That gap is the friction point most multi-location franchise organizations never solve. The…
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Multi-Location Restaurant Analytics: How Franchises Stop Margin Leaks Before They Become Closures
Labor costs quietly climbing by 2% at one location. Over-portioning that nobody catches until the food cost report lands a month later. A store manager who's been struggling since April, but whose numbers disappear into…
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Jessica Selin

Preventing Dashboard Misreads: How Color, Scale, and Context Drive Better Decisions

Data Contracts and Lineage for BI Teams: The Infrastructure Behind Dashboard Trust

A Chart Chooser for BI Teams: Stop Guessing, Start Deciding

Why AI Fails without Data Engineering

Stop KPI Drift: SQL Reporting That Stays Consistent Over Time

Franchise Performance Dashboard: Managing Multi-Location Franchise Operations at Scale

Multi-Location Restaurant Analytics: How Franchises Stop Margin Leaks Before They Become Closures