CUSTOMER USE CASE
Grouptyre Automates Customer and Internal Reporting with ClicData
About Grouptyre
Grouptyre is the largest independent tire wholesaler in the UK, made up of ten member wholesalers across the country. With over 25 years of experience, Grouptyre combines the purchasing power of a national organization with the expert knowledge and customer service of local specialists.
In addition to supplying tires to retailers and wholesalers, Grouptyre provides a wide range of value-added services to its customers, including training, dedicated business development support, and advanced data analytics with interactive dashboards. This unique combination of products and services has made Grouptyre a trusted partner across the tire industry.
Their Objective
Before ClicData, Grouptyre had no dedicated reporting solution. Reporting was handled manually in Excel, which quickly became unsustainable as datasets grew in size throughout the year. Monthly reports were repetitive, time-consuming to prepare, and increasingly difficult to manage at scale.
The leadership team was looking for a low-maintenance, easy-to-implement BI solution that could work across a customer base with very different levels of technical maturity. The goal was to provide both internal teams and external customers with accurate, automated reporting—without the burden of maintaining complex queries or large spreadsheets.
“We used Excel. The main issue was the size of the datasets. We do monthly reports, which obviously increase in size as the year goes on. By October, the file size was huge. And it’s also just the monotony of it. If you are producing the same reports for five or ten customers, you are doing the same things over and over again. Now we just have one huge dataset, and each dashboard controls the information needed for each specific customer. So, we have a personal solution for each of them.”
Their Approach
Grouptyre adopted ClicData as a centralized business intelligence platform for both internal and external reporting. Initially implemented to visualize basic turnover data, the solution quickly evolved into a powerful reporting system integrated with multiple applications.
By replacing SQL queries and Excel spreadsheets with automated data workflows, Grouptyre now delivers real-time dashboards that are accessible with just a few clicks. Customers receive tailored dashboards—either fully customized with their own branding or using Grouptyre’s standard templates—giving them instant visibility into performance metrics.
Internally, ClicData supports sales and IT teams with automated dashboards that consolidate performance, turnover, and other sales-related insights into a single platform. The result is faster, more reliable reporting and a scalable way to deliver insights across the organization and its customer network.
