EBOOK

Captación de Clientes B2B: Tácticas y KPI

Woman working on laptop, B2B customer acquisition guide.

Acerca de este eBook

Esta guía esboza una estrategia integral de captación de clientes para empresas B2B, utilizando seis tácticas modernas y métricas para hacer un seguimiento de los resultados.

Puntos clave:

Seis estrategias básicas: Marketing entrante, Marketing de recomendación, Marketing basado en cuentas, Anuncios de pago, Programas de clientes potenciales y Pruebas gratuitas.
Hace hincapié en la calidad del contenido, la personalización y la experiencia del usuario.
Incluye 10 KPI como CAC, LTV, tasas de conversión y ROMI para seguir el éxito de la adquisición.

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Customer feedback

Adrienne Dellinger PhD.Vital Research - Senior Consultant

The ability to collect and publish clear, real-time data for our clients was the main driver, but ClicData’s ability to provide reactive, and efficient support made all the difference.

Jennifer MarinoMarketri - Fractional CMO

We are now able to present meaningful KPIs to our clients and understand the impact of our marketing strategies and efforts on their conversions and business growth.

Camille BorodyArchive Hotel - Marketing

With ClicData, we were able to set up connections with all of our systems quickly and centralize all the metrics we wanted to track. We can now compare bookings across channels and locations over time.

Vattana ChhayFitness Park - Data & CRM Manager

ClicData enabled us to improve the way we analyzed our text and email campaigns performance, monitoring ROI, by providing us with KPIs we couldn’t measure before.

Chris SedgwickRACZ Group - Data Analyst

ClicData allowed us to consolidate and join data from various sources that were not available before. This allowed us to unlock hidden insights for a better view of our business performance.

Matthieu BretonTBS - eCommerce Manager

I chose ClicData to manage our customer acquisition budgets, monitor traffic sources, and also to reconcile this information with e-commerce sales data in a comprehensive dashboard.