Lead Generation & Marketing Automation

Monitor the quality of your Inbound & Outbound efforts by tracking your acquisition channels’ performance.

What are Marketing teams missing?

  • No real-time understanding of the performance of their ongoing marketing activities
  • No data driven argument to justify the ROI or accelerate the marketing spending efficiently
  • Need to provide the sales teams with better quality leads

Your Data

  • Emailing application
  • Advertising platforms
  • Website Analytics
  • Social Media
  • CRM


Your KPIs and alerts

  • Conversion per traffic source
  • Conversion per lifecycle stage
  • Sales and marketing funnel per channel
  • Cost per lead/customer per channel
  • ROI for each marketing strategy

Customer Story: Essensys

With ClicData, Essensys built custom sales and marketing conversion funnel to identify their customers’ very first touchpoint and accurately attribute revenue to their marketing channels.

Essensys Testimonial Clicdata

Main reason they chose ClicData:
the integration with HubSpot and our flexible and powerful data cleansing tools that empowered them to build custom visualizations and metrics.

Where is your data sitting?

google analytics logolinkedin logofacebook ads logomailchimp logohubspot logomongodb logo
sql server logo

Dashboard example for better lead generation performance tracking

mql sql tracking dashboard

MQL & SQL Tracking

With this dashboard, measure the quality and the value of your organic, PPC, PPL, MQL, SQL leads in a single dashboard. By adding marketing and financial KPIs to your lead performance dashboard, you get the full picture of the performance of your pipeline.