Lead Generation & Marketing Automation
Monitor the quality of your Inbound & Outbound efforts by tracking your acquisition channels’ performance.
What are Marketing teams missing?
- No real-time understanding of the performance of their ongoing marketing activities
- No data driven argument to justify the ROI or accelerate the marketing spending efficiently
- Need to provide the sales teams with better quality leads
Data-driven lead generation and lead nurturing performance
Your Data
- Emailing application
- Advertising platforms
- Website Analytics
- Social Media
- CRM
Your KPIs and alerts
- Conversion per traffic source
- Conversion per lifecycle stage
- Sales and marketing funnel per channel
- Cost per lead/customer per channel
- ROI for each marketing strategy
Customer Story: Essensys
With ClicData, Essensys built custom sales and marketing conversion funnel to identify their customers’ very first touchpoint and accurately attribute revenue to their marketing channels.
Main reason they chose ClicData:
the integration with HubSpot and our flexible and powerful data cleansing tools that empowered them to build custom visualizations and metrics.
Where is your data sitting?
Dashboard example for better lead generation performance tracking
MQL & SQL Tracking
With this dashboard, measure the quality and the value of your organic, PPC, PPL, MQL, SQL leads in a single dashboard. By adding marketing and financial KPIs to your lead performance dashboard, you get the full picture of the performance of your pipeline.