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Zero-ETL: The Next Best Thing or Another Buzz Word?
No-ETL processes have gained popularity in recent years, especially in the context of big data and cloud computing. What is Zero-ETL? The idea behind Zero-ETL is to eliminate the need for traditional ETL processes by processing data in place, where it already resides, without the need for separate ETL tools, systems, or processes. Without any…
Read MoreBuilding a Solid Data Strategy & Roadmap
You probably have a sales and marketing strategy, a customer service strategy, but do you have a data strategy? Building a strong data strategy is essential to ensure the quality, security and value of your data. In this webinar, we share a simple framework that you can use to set your data strategy in place…
Read MoreAI Marketing: The Game of Personalisation vs Privacy
AI, AI. Everyone’s talking about AI. Even AI’s talking about AI. But it’s for a good reason. This year, artificial intelligence has completely transformed how marketers and customer service professionals approach consumers, and pretty much every aspect of their businesses. In a game which values personalisation, AI’s ability to process millions, and possibly billions, of…
Read MoreHumans Vs Robots: Is Ethical Retail Marketing Possible With AI?
It’s an age-old question. When the robot revolution happens will humans be replaced? Will every job be automated? Will society be changed forever? Okay, maybe it’s a little less dramatic than that. But with the rapid growth of advanced technologies such as AI, marketers are asking the big questions: how much technology should we be…
Read MoreEverything you need to know to build your first Report!
Did you ever wonder how to create beautiful reporting documents, that can be printed out on multiple pages or shared in PDF format? Search no more, because this is what our new visualization module Reports will enable you to do! What are Data Reports? Data Reports are multi-paged documents meant to display information gathered from…
Read MoreRetail Technology Show: Event Session Recap
With 100+ speakers on stage at the Retail Technology Event, the possibilities and insights were endless. But what was the word said more than any other in the two days? Well, it comes as no surprise with the tumultuous state of the last few years; everyone was talking about innovation, innovation, innovation. How will retailers…
Read MoreWhat Business Data Should You Protect With Encryption? Avoid the Disaster
Running any kind of business today without collecting user data is nearly impossible. All companies may hold confidential client information on their servers, whether they are privately owned enterprises or public healthcare institutions. Exposing such data to third parties or malicious actors could lead to hefty fines and irreversible damage to reputation, as Marriott Hotel…
Read MoreSuper-Charge Your Sales & Marketing Performance with HubSpot, Aircall and ClicData
Are you tired of struggling with data silos between your sales and marketing teams? Do you find it challenging to measure the performance of your Aircall campaigns on HubSpot or identify best practices among your sales reps? You’re not alone. Many B2B marketing and sales leaders face these challenges on a daily basis. The good…
Read MoreCustomer Segmentation: A Data-Driven Approach To Improving Customer Experience
In this post, you will learn how data analytics enabled one of our clients to build customer segmentation and helped them tailor online marketing strategies and improve the experience in their facilities. Customer Profile This company operates a chain of fitness centers across the country. Their membership model is based on affordable monthly fees and…
Read MoreMarketing Data Analytics: Why Isn’t Delivering On Its Promises
Data analytics has moved to the mainstream. Over 80% of marketing professionals deem data analytics highly important or absolutely critical. Moreover, nearly 90% use it for important projects, the majority of projects, or always. It equips marketers and marketing managers to tackle everything from lead generation to customer retention.
Read More3 Retail Trends You Should Care About in 2023
The world of retail is always changing, and 2023 is no exception. With the expansion of buy now pay later providers, the rise of omnichannel retailing, and the increasing popularity of digital wallets, retailers have some exciting new opportunities to explore. In this article, we’ll take a closer look at these top retail trends and…
Read More14 KPIs To Measure The Quality Of Your Leads
14 KPIs To Measure The Quality Of Your Leads With these KPIs, you will be able to measure the effectiveness of your marketing and sales lead acquisition strategies: Volume of leads per category Sales performance monitoring Lead value KPIs You also get a free dashboard example with all the KPIs that you can use with…
Read More5 Digital Transformation Trends for SMEs in 2023
Unlock The Power Of Digitalisation For Your SME In 2023 Discover the secrets to SME success through digitalisation with our latest trends report 5 Digital Transformation Trends for SMEs in 2023. Learn what these trends mean for your business and uncover tips on how to take advantage of them in your business. In this trends report we…
Read More10 KPIs For Project Managers
10 KPIs Every Project Managers Need To Track KPIs can be used as an effective control tool. Instead of waiting until a project is completed to evaluate the performance, the project manager measures periodic progress against set targets to determine whether the project is headed in the right direction. Download this cheat sheet of the…
Read MoreData Analytics in Marketing in 2023
In recent years, marketers have faced an unprecedented acceleration of data collection which has brought with it information overload and complexity to the decision-making process. We surveyed top marketing professionals to understand the state of data analytics in marketing. Download your free copy of the report to access results, uncover opportunities, and discover challenges faced by…
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