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How Banks can use Internal Data to Improve Customer Experience
We live in a data-driven world. Good data and relevant industry and market forecasts are the top driving forces behind long-term business growth in any industry. When it comes to banking and fintech, however, collecting and acting on viable data can tell you whether or not your customers are happy. This can mean the difference…
Read MoreEmail Marketing: How to Use Voice-of-Customer Data to Your Advantage
Want to improve your email marketing? Voice-of-customer (VoC) data can help in a big way. By gathering feedback directly from your customers, you’re able to pinpoint the exact problems, obstacles, and outcomes your customers want you to address in your emails. You can even uncover what language you should use to make your copy more…
Read More4 Ways in which Data Analytics can Improve Customer Service
Customer service and data analytics go hand-in-hand. Without accurate and reliable customer-centric data, marketers cannot hope to make impactful decisions that drive growth and boost user satisfaction. Here’s what the research tells us: Data-driven organizations are 23X more likely to acquire customers, 6X as likely to retain customers, and 19X as likely to be profitable…
Read MoreUsing Customer Data Analytics to Increase Your Marketing ROI
In a post-pandemic world with slashed marketing budgets, data analytics are critical to making the most of your advertising dollars. Recent statistics show that data-driven marketing that leverages customer personalization can earn a business 5-8x ROI. Personalization can be reached through public records and other reverse lookup tools, which will give you information about your…
Read MoreHow to Leverage Customer Experience Insights to Improve Omnichannel Experience
Every marketing professional in the retail and ecommerce space think they know what their customers want: their job keeps them so close to the market that they develop a lot of instincts about what the customers are looking for. However, in today’s times, that’s simply not enough! If said instincts are not backed up by…
Read MoreSupporting Sales Enablement and Retention Marketing with Data Analysis
Sales enablement and retention marketing may focus on opposite ends of the customer lifecycle, but the information and techniques they use are applicable at every stage. By tracking and analyzing data created throughout the customer journey, these strategies can work togetcher to drive revenue with a unified approach. What Is Retention Marketing? Retention marketing provides…
Read MoreThe Value of Embedded Analytics for Your Agency and Your Customers
Technology is no longer the “future of business.” It is very much the here and now, with stuff like AI and big data entering mainstream use in a wide variety of industries in the past decade. Embedded analytics, also called white-label analytics, is another avenue that businesses can tap into to maximize their revenue and…
Read More7 Ways to Leave Your Customers Completely Satisfied
Customer satisfaction is tricky, isn’t it? It’s almost like a tightrope walk. If you lean too far in either direction, you’ll surely fail. Some businesses will struggle when they refuse to bend to any of a customer’s demands, others will struggle when they cave to all of them. As 2020 tragically shook up the status…
Read MoreHow to Improve Your ROI Through Customer Behavior Analysis
The customer is always right. It’s the business motto that’s been around since the early 1900s and still proves true today. The only difference now is our customer base is wide-ranging, which makes it tough to keep up with demand. Simply relying on customer profiles is no longer enough. Just because you sell to doctors…
Read More5 KPIs To Track For A Successful Customer Support
Nowadays, successful customer service represents a holistic blend of data and results to provide the best experience for consumers. Pleasant phone calls are only a small aspect of understanding what really makes a customer service experience worthwhile. So, to accurately gauge what produces the best results, businesses must measure a variety of key performance indicators…
Read MoreKeys to Become a Successful Customer Success Manager
The success or failure of the customer experience can be a make-or-break issue for an online company. As churn rate has increasingly become a critical metric for judging their success, SaaS/Cloud-based organizations are opting to put in place a Customer Success Manager (CSM) to oversee the success and satisfaction of the customer. Their job is…
Read More3 Surprising Things You Can Do to NOT Lose Customers
The ease with which customers can choose to leave one company and buy from another company is a threat even to businesses that have a long-standing customer-base. What can you do to prevent it?
Read MoreCustomer Service Trends in 2018 – What’s Next?
For 2018, we see three major areas of customer service improvement that every SaaS business should focus on.
Read MoreLeveraging Data Visualization to Create Loyal Customers
Understanding your customers’ needs, desires and preferences is critical in order to develop and deliver solutions that create happy customers who generate repeat business.
Read MoreRFM Analysis: Definition and Calculations
Customer engagement is vital to the survival and success of your business. However, not all customers engage equally. Some interact infrequently, perhaps once a month or even yearly, while others may make purchases more regularly, such as weekly or daily. Many businesses overlook the importance of analyzing the customer base to identify the most valuable…
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