Master Data Management (MDM) is the practice of creating a single, trusted source of critical business data — such as customer, product, employee, or location information — by integrating and reconciling it across systems.
MDM ensures consistency, accuracy, and governance of master data throughout the organization, supporting better analytics, operations, and customer experiences.
Core Principles of MDM
- Single source of truth: One authoritative version of key data entities
- Data harmonization: Aligning formats, values, and definitions
- Deduplication: Merging duplicate records across systems
- Governance and stewardship: Roles and responsibilities for managing master data
Benefits of MDM
- Eliminates duplicate, inconsistent, or outdated records
- Improves reporting and cross-functional analytics
- Enhances data quality and compliance
- Drives better customer and product insights
How ClicData Works with MDM
- Connects to MDM systems and CRMs to centralize master data
- Performs deduplication and transformations during ETL
- Creates unified views across multiple sources for analysis