{"id":3104603,"date":"2026-03-10T14:46:57","date_gmt":"2026-03-10T14:46:57","guid":{"rendered":"https:\/\/www.clicdata.com\/webinars\/des-donnees-a-limpact-comment-les-agences-marketing-expliquent-la-performance\/"},"modified":"2026-03-10T14:46:57","modified_gmt":"2026-03-10T14:46:57","slug":"des-donnees-a-limpact-comment-les-agences-marketing-expliquent-la-performance","status":"publish","type":"webinar","link":"https:\/\/www.clicdata.com\/fr\/webinars\/des-donnees-a-limpact-comment-les-agences-marketing-expliquent-la-performance\/","title":{"rendered":"Des Donn\u00e9es \u00e0 l&rsquo;Impact : Comment les agences marketing expliquent la performance"},"content":{"rendered":"<p>La plupart des agences disposent d\u00e9j\u00e0 de tableaux de bord et d&rsquo;outils de reporting. Pourtant, la pr\u00e9paration des rapports de performance et la pr\u00e9sentation des r\u00e9sultats aux clients prennent encore beaucoup de temps. <\/p>\n<p>Le d\u00e9fi est rarement l&rsquo;acc\u00e8s aux donn\u00e9es. Il s&rsquo;agit de donner un sens \u00e0 ces donn\u00e9es et d&rsquo;expliquer ce qui est r\u00e9ellement important. <\/p>\n<p>Les clients attendent des r\u00e9ponses claires :  <strong>Qu&rsquo;est-ce qui a fonctionn\u00e9 ? Qu&rsquo;est-ce qui n&rsquo;a pas march\u00e9 ? Que devrions-nous faire ensuite ?  <\/strong><\/p>\n<p>Dans cette conversation, nous nous entretenons avec<strong> <a href=\"https:\/\/www.linkedin.com\/in\/denismelnik\/\" target=\"_blank\" rel=\"noopener\">Denis Melnik<\/a><\/strong>directeur des m\u00e9dias chez <strong><a href=\"https:\/\/onecoremedia.com\/\" target=\"_blank\" rel=\"noopener\">One Core Media<\/a><\/strong> pour parler de la r\u00e9alit\u00e9 quotidienne des rapports dans les agences et de la fa\u00e7on dont les \u00e9quipes exp\u00e9riment\u00e9es abordent les \u00e9valuations de performance avec les clients.<\/p>\n<p>Ensemble, nous discuterons :<\/p>\n<ul>\n<li>Pourquoi l&rsquo;\u00e9tablissement de rapports n\u00e9cessite encore un travail interne important malgr\u00e9 l&rsquo;existence de tableaux de bord marketing modernes ?<\/li>\n<li>Ce que les clients attendent r\u00e9ellement des agences lorsqu&rsquo;elles leur pr\u00e9sentent les r\u00e9sultats d&rsquo;une campagne<\/li>\n<li>Pourquoi les tableaux de bord seuls fournissent rarement un contexte suffisant pour les conversations avec les clients ?<\/li>\n<li>Comment les agences structurent-elles les entretiens d&rsquo;\u00e9valuation autour des id\u00e9es et des prochaines \u00e9tapes ?<\/li>\n<li>Le r\u00f4le des r\u00e9f\u00e9rences et du contexte industriel dans l&rsquo;\u00e9valuation des r\u00e9sultats<\/li>\n<\/ul>\n<p>Cette session s&rsquo;adresse aux propri\u00e9taires d&rsquo;agences et aux strat\u00e8ges en marketing qui pr\u00e9parent et pr\u00e9sentent r\u00e9guli\u00e8rement des rapports de performance.<\/p>\n<p>Plut\u00f4t qu&rsquo;une pr\u00e9sentation traditionnelle, il s&rsquo;agira d&rsquo;une courte discussion ax\u00e9e sur l&rsquo;exp\u00e9rience pratique des agences et sur la mani\u00e8re dont les \u00e9quipes transforment les indicateurs de campagne en informations claires et exploitables pour les clients.<\/p>\n<p>Suivez One Core Media :<strong> <a href=\"https:\/\/www.instagram.com\/onecoremedia\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> <\/strong>|<strong> <a href=\"https:\/\/www.linkedin.com\/company\/one-core-media\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> | <a href=\"https:\/\/onecoremedia.com\/paid-media-ga-lp\/\" target=\"_blank\" rel=\"noopener\">Site web<\/a><\/strong><\/p>\n","protected":false},"featured_media":3104601,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Des mesures marketing \u00e0 la signification - Agency Talk | ClicData","_seopress_titles_desc":"D\u00e9couvrez comment les agences de marketing abordent les rapports de performance, les \u00e9valuations des clients et l'analyse des campagnes dans cette discussion avec One Core Media.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[]},"class_list":["post-3104603","webinar","type-webinar","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/webinar\/3104603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/webinar"}],"about":[{"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/types\/webinar"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/media\/3104601"}],"wp:attachment":[{"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/media?parent=3104603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}