{"id":3089040,"date":"2024-10-28T10:19:41","date_gmt":"2024-10-28T10:19:41","guid":{"rendered":"https:\/\/www.clicdata.com\/ebooks\/acquisition-de-clients-b2b-tactiques-et-indicateurs-cles-de-performance\/"},"modified":"2025-05-21T12:03:37","modified_gmt":"2025-05-21T12:03:37","slug":"acquisition-de-clients-b2b-tactiques-et-indicateurs-cles-de-performance","status":"publish","type":"ebook","link":"https:\/\/www.clicdata.com\/fr\/ebooks\/acquisition-de-clients-b2b-tactiques-et-indicateurs-cles-de-performance\/","title":{"rendered":"Acquisition de clients B2B : Tactiques et indicateurs cl\u00e9s de performance"},"content":{"rendered":"<p>Ce guide pr\u00e9sente une strat\u00e9gie compl\u00e8te d&rsquo;acquisition de clients pour les entreprises B2B en utilisant six tactiques modernes et des indicateurs pour suivre les performances.<\/p>\n<p><strong>Principaux enseignements :<\/strong><\/p>\n<ul>\n<li>Six strat\u00e9gies principales : Inbound Marketing, Referral Marketing, Account-Based Marketing, Paid Ads, Lead Programs et Free Trials.<\/li>\n<li>L&rsquo;accent est mis sur la qualit\u00e9 du contenu, la personnalisation et l&rsquo;exp\u00e9rience de l&rsquo;utilisateur.<\/li>\n<li>Inclut 10 indicateurs cl\u00e9s de performance (CAC, LTV, taux de conversion et ROMI) pour suivre le succ\u00e8s de l&rsquo;acquisition.<\/li>\n<\/ul>\n","protected":false},"featured_media":3095044,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"B2B Customer Acquisition Guide (Tactics & KPIs) | ClicData","_seopress_titles_desc":"D\u00e9couvrez 6 tactiques cl\u00e9s pour enrichir votre strat\u00e9gie d'acquisition de clients et 10 KPI pour mesurer votre performance marketing et commerciale B2B !","_seopress_robots_index":""},"class_list":["post-3089040","ebook","type-ebook","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/ebook\/3089040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/ebook"}],"about":[{"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/types\/ebook"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/media\/3095044"}],"wp:attachment":[{"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/media?parent=3089040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}