{"id":3089035,"date":"2024-10-28T11:02:01","date_gmt":"2024-10-28T11:02:01","guid":{"rendered":"https:\/\/www.clicdata.com\/ebooks\/10-indicateurs-de-performance-marketing-pour-votre-entreprise\/"},"modified":"2025-10-22T15:02:44","modified_gmt":"2025-10-22T15:02:44","slug":"10-indicateurs-de-performance-marketing-pour-votre-entreprise","status":"publish","type":"ebook","link":"https:\/\/www.clicdata.com\/fr\/ebooks\/10-indicateurs-de-performance-marketing-pour-votre-entreprise\/","title":{"rendered":"10 indicateurs de performance marketing pour votre entreprise"},"content":{"rendered":"<p>Cet aide-m\u00e9moire permet aux \u00e9quipes marketing d&rsquo;\u00e9valuer les performances des campagnes sur les canaux SEO, CPC, social et email.<\/p>\n<p><strong>Principaux enseignements :<\/strong><\/p>\n<ul>\n<li>Suivez le trafic, les taux de rebond, le ROMI, le CLV, les taux de conversion et l&rsquo;utilisation des appareils.<\/li>\n<li>Combine des informations provenant de Google Analytics, de CRM et de plates-formes de messagerie \u00e9lectronique.<\/li>\n<li>Aide \u00e0 la prise de d\u00e9cisions en mati\u00e8re de budget marketing et \u00e0 l&rsquo;analyse du comportement des clients.<\/li>\n<\/ul>\n","protected":false},"featured_media":13224,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"10 indicateurs cl\u00e9s de performance marketing | ClicData","_seopress_titles_desc":"Arr\u00eatez de deviner o\u00f9 vous devriez d\u00e9penser votre budget marketing, avec ces KPI, pr\u00e9parez-vous \u00e0 mesurer la performance de vos campagnes SEO, CPC, sociales et d'email !","_seopress_robots_index":""},"class_list":["post-3089035","ebook","type-ebook","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/ebook\/3089035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/ebook"}],"about":[{"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/types\/ebook"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/media\/13224"}],"wp:attachment":[{"href":"https:\/\/www.clicdata.com\/fr\/wp-json\/wp\/v2\/media?parent=3089035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}