Posts Tagged ‘marketing analytics’
The Top 15 Marketing KPIs for Small Business
No business owner or manager wants to waste time, money, or resources on marketing activities that aren’t performing. By tracking marketing key performance indicators (KPIs), your company can learn how to fulfill your marketing goals most cost-effectively. And while digital marketing has become something of a science these days, that doesn’t mean you have to…
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Turn Your Google Analytics Dashboard into a Powerhouse BI Tool
With the multitude of online marketing approaches, and the numerous sites a prospect could visit for research, companies often find themselves with a variety of digital marketing channels to monitor, track and correlate.
Read MoreYour Marketing Report Template Should Travel Back to the Stone Age
Three reasons why you should take your marketing report template back to the Stone Age, or Mad Men days, when marketing was simpler than it is today.
Read MoreSmart Digital Agencies Share Both the Good and the Bad
As an agile approach to marketing has become best practice, testing the engagement level of each marketing campaign on each platform is critical, and making quick adjustments based on data is the key to achieving a healthy ROI.
Read MoreGrow Your Social Media Engagement With Dashboards
As you grow your followers through social media channels, you also grow an incredible resource for better understanding your market.
Read MoreMmmm… Marketing Madness Mind Map
How can we truly track the results in web, social, lead generation and inbound marketing? How do we make sense of the world of Internet lead generation?
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Leveraging Data Visualization to Create Loyal Customers
Understanding your customers’ needs, desires and preferences is critical in order to develop and deliver solutions that create happy customers who generate repeat business.
Read More6 Insightful Social Media Dashboards Examples
Dashboards offer a simple solution to measuring your social media investment from sites such as Facebook and Twitter, giving you a way to quickly answer questions about effectiveness, audience and engagement.
Read More3 Powerful BI Dashboards For Digital Marketing Agencies
The challenge for marketing agencies has always been finding a way to decisively prove the value of their efforts and demonstrate that in client reports. By nature, marketing activities are difficult to track. Business Intelligence (BI) tools can help bring clarity to this challenge.
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3 Types of Marketing Metrics That Prove Your Worth to Clients
Are your clients lost in the digital forest looking for the path to success? With hundreds of look-alike trail markers to choose from, it’s hard to know which marketing campaign metrics to map and track. Are you leading your clients properly through the trees, the footpaths, and streams with the correct marketing metrics? As a…
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8 Critical Components of a Marketing Dashboard
You may think your marketing campaign is performing well, but how can you know for sure? And, how can you know that all your marketing efforts—social, digital, email, even PR—are working well together to move the dial on your business? It’s time to take the guesswork out of your marketing strategy. Key performance indicators, or…
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Essentials of Marketing Dashboards
Don’t let that pretty face fool you. Yup, I’m talking about dashboards, of course. And this time, I’m talking about how that beautiful digital exterior can be an incredible marketing tool to provide you and your clients with relevant, high-level information with easy-on-the-eyes visuals. Let’s start with the basics. A marketing dashboard lets you see…
Read MoreSuccess Story: Beeby Clark+Meyler & ClicData
Cost-effective. Intuitive. Unparalleled support. Fast ramp-up. Centralized integral solution. Real-time reporting. These are just a few of the benefits lauded by Beeby Clark+Meyler, a New-York based marketing agency, for the ClicData data visualization solution they installed to provide current, relevant and actionable reports to their clients. Beeby Clark+Meyler has helped major brands and mobile apps…
Read More4 Secrets to Data-Driven Marketing Success
Marketers have never been so flush with tools to digitize, capture, measure, analyze and report on market factors and behaviors. Data-driven marketing has become a crucial factor for success in today’s extremely competitive economic landscape. For good reason. When surveyed, marketers report that data-driven marketing campaigns deliver demonstrably increased ROIs compared to other campaigns. Users…
Read MoreIs Now Soon Enough? Marketers & Real-Time Analytics
With the explosion of opportunities to capture and quantify profiles and behaviors of markets — from buying decisions to social media activity — marketing has become a data-dependent, digital exercise. Opportunities to fine-tune strategies and improve response rates with surgical precision have never been so plentiful. A marketer’s job includes expanding their views of potential…
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