Posts Tagged ‘marketing analytics’

Attribution in marketing means a set of activities by users that affects the desired outcome, such as a conversion and the allocation of values to the events. These activities can later be assessed with the help of marketing campaign reporting software. Attribution models can enable you to gain an understanding of event combinations is some…

Whether you’re creating marketing reports or merely analyzing your business and how you use and spend on online strategies, the chances are you’ve come across the need to blend your data, i.e., mix up specific metrics to give you a core idea of what’s actually going on. For example, all your followers across all the…

If you landed here, you are probably looking to fortify your SEO strategy and results. Good move! SEO has proven to be a very effective digital marketing strategy since the beginning of the 90s, but it can also be the biggest challenge for marketers today because of the growing number of competing websites and the…

In a recent article, I described how rich content in marketing can be quite effective when you’re trying to connect with your audience. But it has certain limitations. For one, it’s only going to be effective if your brand understands their buying persona and what they’re looking for. Second, content marketing is generally a rather…

Whether you’re a freelancer working with businesses to help them carve a niche or a big social media management firm catering to multiple clients, you will need to create kickass social media reports to convince clients and potential buyers that you have what it takes to generate buzz. The purpose of a social media report…

It’s now well established that inbound marketing costs less than those “ancient” outbound approaches that the industry used to rely on. With consumers being bombarded with an increased volume of content on an increasing number of channels, they’ve come to appreciate and respond to smart content over direct advertising. So, with so many brands scrambling…

While interactive content, shoppable posts, video marketing, conversational marketing, and even AI-driven marketing are predicted to be top marketing trends in 2020, there’s still one old-school marketing tactic that just seems to have staying power in the marketing world: email marketing. And, if you’re doing automated email marketing, you’ve got access to a lot of…

Social media marketing has shown itself to be a true leader in the past year. While once believed to be nothing more than a blip when compared to traditional marketing techniques, social media networks have made it easier than ever for businesses to market their brand image. Whether you’re a business stricken by the effects…

When I tell partners and investors that we get most of our customers from inbound activities, they are amazed. Well, this was not achieved in a day and we keep adjusting our marketing and sales strategies all the time. In this article, I would like to talk about how to create a marketing and sales…