Marketing Performance Issues And Solutions

4 Common Issues with Marketing Performance Management & Solutions

In the current age, marketing is not only an art but also a science. As such, measuring the performance of your marketing efforts against key metrics is a top priority for every marketer. Without rigorous performance tracking, marketing is reduced to mere guesswork. This is because you don’t know what marketing activities are worth investing…

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Lead Performance Tracking

Enhanced Lead Performance Tracking with Sales & Marketing Data Combined

Sales and marketing are invariably interdependent. The sales team needs the marketing team to attract new leads and keep current customers engaged with high-quality content. Marketing needs sales’ insights and intelligence to adjust their campaigns, messaging, and targeting in order to connect with their audience in a meaningful way. Aligning the strategies of the two…

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7 Tips To Improve Click Through Rate And Leads

7 Tips That Will Increase Email Click-Through Rate And Improve Leads

It can be hard trying to stand out in a world where most communications are electronic. Especially for businesses reaching out to new leads. It’s sort of like a celebrity charity single where everyone is trying to out-sing each other. But we can help you outshine (or sing) your competitors. Emails are a fantastic way…

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5 Landing Page Mistakes Ecommerce

Building Landing Pages For E-commerce: 5 Mistakes to Avoid

Landing pages are the perfect opportunity to make a strong first impression on new visitors, and this makes them one of the most important components of an effective e-commerce marketing plan. Just as a unique, engaging landing page can substantially boost sales, even seemingly minor errors can make it difficult to reach your marketing goals.…

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Marketing Toolbox

The Ideal Marketing ToolBox for Enhanced Productivity (2020)

Organizing a team comes with its challenges. Whether you’re just starting up or have been operational for ages, you still have to combine different personalities to form a group of productive staff to work towards a common goal. Marketing executives face hectic days due to more demanding activities like task prioritization, organizing work, and tracking…

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Social Media Roi

Social Media ROI: How to Skyrocket It in 3 Ways

Social media ROI (return on investment) is a sore point with most marketers. They simply can’t put a figure on the returns social media marketing is producing for them. Don’t believe me? 55% of marketers find it the most challenging to measure social media ROI. 3 in 5 marketers do not even discuss ROI with…

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15 Seo Kpis

Top 15 KPIs To Measure Your SEO Performance

Your website is great. You’ve written countless blogs with the relevant keywords and you have authoritative backlinks and internal links within your content and are sure that your SEO game is top-notch. The next question is, how can you tell that your efforts are yielding results? Whether you’re getting started on SEO or you’re looking…

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Marketing Attribution Models Guide

Attribution Models for Marketers: The Definitive Guide

Attribution in marketing means a set of activities by users that affects the desired outcome, such as a conversion and the allocation of values to the events. These activities can later be assessed with the help of marketing campaign reporting software. Attribution models can enable you to gain an understanding of event combinations is some…

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Marketing Kpis Small Business

6 Marketing KPIs To Better Manage Your Small Business

There are two expenses closely related to every marketing effort you put in place for your business – time and money. You have to spend time to develop a plan, and you have to invest money to pay for ad space, pay staff/contractors, marketing services, etc. Nothing comes free in business, and that is certainly…

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Data Blending Marketing

7 Powerful Ways to Implement Data Blending in Marketing

Whether you’re creating marketing reports or merely analyzing your business and how you use and spend on online strategies, the chances are you’ve come across the need to blend your data, i.e., mix up specific metrics to give you a core idea of what’s actually going on. For example, all your followers across all the…

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Study For Marketing Data Science

7 Reasons to Study For Digital Marketing & Data Science

If you want to boost your career prospects, pursuing further studies is one way to amp up your resume. Apart from pursuing European MBA programs abroad, you will also benefit from learning the specialized areas of Digital Marketing and Data Science.  An analytical mind, coupled with a strong skill in data and technology, will provide…

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Seo 6 Tactics For Small Businesses

6 Tactics to Get Started on SEO For Small Business

If you landed here, you are probably looking to fortify your SEO strategy and results. Good move! SEO has proven to be a very effective digital marketing strategy since the beginning of the 90s, but it can also be the biggest challenge for marketers today because of the growing number of competing websites and the…

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Online Advertising Still Worth It

Is Online Advertising Still Worth It in 2020?

In a recent article, I described how rich content in marketing can be quite effective when you’re trying to connect with your audience. But it has certain limitations. For one, it’s only going to be effective if your brand understands their buying persona and what they’re looking for. Second, content marketing is generally a rather…

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Clicdata Mailchimp Integration

ClicData + MailChimp: Better, More Productive Email Reporting

We’re always super excited to add connectors to our BI platform. Each one gives our customers new access to some of their own data sets, allowing them to analyze, report on, and act on them for the first time. MailChimp is one of them. Integrating MailChimp with ClicData gives marketing teams the ability to leverage…

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Social Media Report Templates

Social Media Report Templates For Agencies

Whether you’re a freelancer working with businesses to help them carve a niche or a big social media management firm catering to multiple clients, you will need to create kickass social media reports to convince clients and potential buyers that you have what it takes to generate buzz. The purpose of a social media report…

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