Tag: marketing analytics

How to Calculate and Reduce Customer Acquisition Cost?

calculate and reduce customer aquisition costs

How to Calculate and Reduce Customer Acquisition Cost?

Like any business, you’re most likely looking for ways to grow in terms of sales, revenue, and clientele. However, are you prepared to grow at any cost? Probably not! Ideally, you want to maximize profitability and return on investment while minimizing your overall expenditure. Unfortunately, many businesses looking to reduce costs typically opt for conventional…

performance based marketing and advertising

Our Guide to Performance-Based Marketing & Advertising

Marketing has become more versatile and data-centric since the introduction of digital media. A 2018 report by Performance Marketing Association revealed that the industry was worth over $6 billion. The digital ad spend will likely exceed $600 billion by the end of 2022, and 1/3rd of that budget is dedicated to social media marketing. Hence,…

marketing campaign performance

Campaign Performance: How to Analyze Marketing Campaigns?

Marketing campaigns aren’t a foreign concept to most people. Your company organizes a few objective-based campaigns yearly to achieve its short-term or long-term goals. That is an excellent strategy and allows the brand to stay relevant in the consumer’s mind; however, how do you determine if you achieved your goal? Analyzing campaign performance is the…

vanity vs actionable metrics

Vanity vs. Actionable Metrics in Marketing

Let’s say you’re preparing a meal; you’ve got fancy china, a lovely place setting, and each dish is beautifully presented on the plate. Then your guests arrive, hungry and ready to dig in, only to discover the turkey is undercooked, the risotto tastes awful, and the blueberry cream pie is nothing to write home about.…

return on investment marketing roi

7 sure-fire ways to demonstrate marketing ROI to your agency’s clients

Businesses spend a considerable chunk of their budgets on marketing campaigns, hoping to see results as soon as possible. Most use the marketing ROI an agency brings in to consider whether they will keep working with them.  This makes your core responsibility as a marketing agency to keep your clients happy by ensuring they get…

customer experience tracking

3 Ways of Using Data to Enhance Customer Experience (CX)

The number of marketing strategies that can help your business grow the customer base and achieve success is overwhelming. You may be uncertain about the means you should prioritize: competitor analysis, newest trends, or SEO research? All these are important sources of information, but the most valuable insights come straight from your customers. Processing data…

calculating facebook ads roi

Calculating your Facebook Ads ROI For Ecommerce with ClicData

Facebook is the largest social media site globally, making Facebook Ads a powerful marketing tool for your products. With almost 3 billion registered users, Facebook lets you interact with customers, build your brand identity, run ads, and increase your reach.  As an intuitive and easy-to-use platform, Facebook readily meets the needs of small firms and big…

Mobile marketing KPI

Why mobile marketing matters so much

Wherever you are, take a quick look around. If you find people, you’ll also find smartphones. And on those smartphones, people are frequenting search engines such as Google and social media platforms such as Facebook and Instagram to find the right brands to buy from. In a nutshell, there’s your answer! The data doesn’t deceive,…

Lead Generation

8 strategies for strong sales and lead generation

Customers are the lifeblood of your business, but no one ever said attracting them was easy. Research shows that 68% of businesses struggle to generate leads and it’s no wonder why.  To successfully attract a lead, you need to identify their needs, work out how to sell to them, and build their desire for your…

how to choose marketing analytics tool

How To Choose Your Marketing Analytics Tool [2022]

As I was researching stats for a new blog post, I was astonished to find that there was no sign of a buyer’s guide to help marketing leaders and business managers choose a marketing analytics tool. Sure, there are tons of listicles of great marketing tools to review, compare or add to your marketing toolbox.…

Common Marketing Analytics Challenges

7 Common Marketing Analytics Challenges & Solutions

Every savvy marketer knows that marketing analytics is key when it comes to effective marketing results. But, marketing analytics challenges are there and can be quite difficult to avoid in the first place. Armed with the right data and analytics about their target audiences, it’d be much easier for the marketer to reach them at…

Rebrandly Clicdata Integration

How To Build Real-Time Reports On Your Custom Links Data From Rebrandly

Rebrandly is a link management platform that lets you brand, track, and share short URLs using custom domain names. In essence, companies can create short, custom URLs that will be used primarily by mobile phones and that become accessible either by generating a dynamic QR code or very simple URLs. Those links conveniently direct a…