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Posts Tagged ‘marketing analytics’

How E-Commerce Vendors Can Leverage Omnichannel Marketing

Omnichannel is one of the top buzzwords in digital marketing, but it’s also much more than a short-term trend. Omnichannel marketing is already disrupting practices in nearly every sector, and its impact will only continue to grow over time. If you’re not familiar with omnichannel strategies and how they contribute to a multichannel marketing approach,…

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Build Powerful Traffic Dashboards In 4 Steps

Google Analytics world 1st used tool to track website traffic and conversions mostly because it’s free and very thorough. You can find a LOT of information, maybe too much. It takes a little bit of practice and time to familiarize yourself with Google Analytics interface. If you want to go deep into your traffic analysis,…

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Master Social Media in 2019 with Online Dashboards

Social media is continuing to play a greater and greater role in the purchasing decisions we make. Numerous studies demonstrate the increased integration of social media engagement with buyer decision-making. Social media influences sales more than ever Collective Bias conducted a survey among 14,000 respondents in US and indicated that as much as 70% of…

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Stunning Marketing Dashboards

How To Create Stunning Marketing Dashboards in 3 Steps

We are all past the fact that marketing data analytics and reporting is absolutely vital to monitor the performance of your activities. But does it have to a REAL pain every time someone asks for a report? Of course not. Measuring the results of your marketing efforts should be easy, agile and to the point.…

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The Top 15 Marketing KPIs for Small Business

No business owner or manager wants to waste time, money, or resources on marketing activities that aren’t performing. By tracking marketing key performance indicators (KPIs), your company can learn how to fulfill your marketing goals most cost-effectively. And while digital marketing has become something of a science these days, that doesn’t mean you have to…

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3 Powerful BI Dashboards For Digital Marketing Agencies

The challenge for marketing agencies has always been finding a way to decisively prove the value of their efforts and demonstrate that in client reports. By nature, marketing activities are difficult to track. Business Intelligence (BI) tools can help bring clarity to this challenge.

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3 Types of Marketing Metrics That Prove Your Worth to Clients

Are your clients lost in the digital forest looking for the path to success? With hundreds of look-alike trail markers to choose from, it’s hard to know which marketing campaign metrics to map and track. Are you leading your clients properly through the trees, the footpaths, and streams with the correct marketing metrics? As a…

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8 Critical Components of a Marketing Dashboard

You may think your marketing campaign is performing well, but how can you know for sure? And, how can you know that all your marketing efforts—social, digital, email, even PR—are working well together to move the dial on your business? It’s time to take the guess work out of your marketing strategy. Key performance indicators,…

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Essentials of Marketing Dashboards

Don’t let that pretty face fool you. Yup, I’m talking about dashboards, of course. And this time, I’m talking about how that beautiful digital exterior can be an incredible marketing tool to provide you and your clients with relevant, high-level information with easy-on-the-eyes visuals. Let ’s start with the basics. A marketing dashboard lets you…

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