Social Media Strategy Reporting

Last year, Hootsuite published its Digital 2019 Global Digital Overview — a comprehensive report providing a range of insights about digital engagement: how people use the internet, mobile devices, social media, and e-commerce websites. At the time, there were almost 3.5 billion active social media users worldwide—amounting to about 45% of the world’s population—and still, the…

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Data Driven Predictive Marketing

What is data-driven marketing? Creativity is an important asset in Marketing. But creativity doesn’t come out of thin air. It is fueled by the analysis of previous marketing efforts, by market and competition watch. And data is the key to successful marketing actions. So, let’s set the ground for this article – what is the…

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Microsoft Advertising Reporting Clicdata

We’re always super excited to expand our list of data sources for our users by launching new connectors on our Business Intelligence platform. In our previous platform update, we released a connector for Microsoft Advertising. Here are the simple steps to connecting data in your SEM platform to create actionable, insightful reports for your marketing…

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Omnichannel is one of the top buzzwords in digital marketing, but it’s also much more than a short-term trend. Omnichannel marketing is already disrupting practices in nearly every sector, and its impact will only continue to grow over time. If you’re not familiar with omnichannel strategies and how they contribute to a multichannel marketing approach,…

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4-steps-traffic-dashboard-clicdata

Google Analytics world 1st used tool to track website traffic and conversions mostly because it’s free and very thorough. You can find a LOT of information, maybe too much. It takes a little bit of practice and time to familiarize yourself with Google Analytics interface. If you want to go deep into your traffic analysis,…

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top-14-marketing-kpis

Social media is continuing to play a greater and greater role in the purchasing decisions we make. Numerous studies demonstrate the increased integration of social media engagement with buyer decision-making. Social media influences sales more than ever Collective Bias conducted a survey among 14,000 respondents in US and indicated that as much as 70% of…

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Stunning Marketing Dashboards

We are all past the fact that marketing data analytics and reporting are absolutely vital to monitor the performance of your activities. But does it have to a REAL pain every time someone asks for a report? Of course not. Measuring the results of your marketing efforts should be easy, agile and to the point.…

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Top 15 Marketing Kpis Small Business

No business owner or manager wants to waste time, money, or resources on marketing activities that aren’t performing. By tracking marketing key performance indicators (KPIs), your company can learn how to fulfill your marketing goals most cost-effectively. And while digital marketing has become something of a science these days, that doesn’t mean you have to…

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