Marketing Analytics Tool Must-Have Features in 2024

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In the digital age, an abundance of data and customer touch-points means businesses can track and measure the impact of their marketing campaigns at a granular level. This capability is partly due to the data collection and analysis functionality inherent in marketing analytics tools. Given that these tools are manifold, market leaders can find it…

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Mastering Marketing ROI Tracking: A Comprehensive Guide for SEA Marketers

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One of the most important aspects of building a successful marketing campaign is finding out if you’re getting a suitable return. That’s where the power of measuring your return on investment (ROI) comes into play.  Since marketing search engine advertising (SEA) campaigns don’t run on infinite financial resources, it’s up to all project collaborators to…

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Customer Foot Traffic Data – Definition, Use Cases, and Calculation

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Customer foot traffic data has become one of the most important resources businesses from every industry and niche have at their disposal to learn about their customer behavior and purchase journey.  In the post-pandemic age, brick-and-mortar stores face more competition than ever as the world transitions to a digital-first economy, with online businesses dominating the…

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How to do a Consumer Behaviour Analysis?

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The consumer is always right. It’s the business motto that’s been around since the early 1900s and still proves true today.  The only difference now is our consumer base is wide-ranging, which makes it tough to keep up with demand.  Simply relying on consumer profiles is no longer enough. Just because you sell to doctors…

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How to Create the Best Campaign Performance Dashboard?

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Are you tired of feeling overwhelmed by the sheer volume of data your digital marketing campaigns generate? You’re not alone. In today’s fast-paced world, businesses are inundated with data from various sources, making it challenging to decipher what truly matters. But fear not, because there’s a solution: the campaign performance dashboard. This powerful tool not…

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How to Calculate and Reduce Customer Acquisition Cost?

calculate and reduce customer aquisition costs

Like any business, you’re most likely looking for ways to grow in terms of sales, revenue, and clientele. However, are you prepared to grow at any cost? Probably not! Ideally, you want to maximize profitability and return on investment while minimizing your overall expenditure. Unfortunately, many businesses looking to reduce costs typically opt for conventional…

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What is Performance Based Marketing: Definition, Benefits, & Strategy

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Marketing has become more versatile and data-centric since the introduction of digital media. A 2018 report by Performance Marketing Association revealed that the industry was worth over $6 billion. The digital ad spend will likely exceed $600 billion by the end of 2022, and 1/3rd of that budget is dedicated to social media marketing. Hence,…

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Campaign Performance: How to Analyze Marketing Campaigns?

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Marketing campaigns aren’t a foreign concept to most people. Your company organizes a few objective-based campaigns yearly to achieve its short-term or long-term goals. That is an excellent marketing strategy and allows the brand to stay relevant in the consumer’s mind; however, how do you determine if you achieved your goal? Analyzing campaign performance is…

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7 Ways to Show Marketing ROI to Your Agency Clients

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Businesses spend a considerable chunk of their budgets on marketing campaigns, hoping to see results as soon as possible. Most analyze the return on investment (ROI) an agency brings in to determine whether they will continue working with them.  This makes your core responsibility as a marketing agency to keep your clients happy by ensuring…

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3 Ways of Using Data to Enhance Customer Experience (CX)

customer experience tracking

The number of marketing strategies that can help your business grow the customer base and achieve success is overwhelming. You may be uncertain about the means you should prioritize: competitor analysis, newest trends, or SEO research? All these are important sources of information, but the most valuable insights come straight from your customers. Processing data…

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How to Accurately Calculate the ROI of Your Facebook Ads for Ecommerce

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Facebook is the largest social media site globally, making Facebook ads a powerful digital marketing tool for your products. With almost 3 billion registered users, Facebook allows you to interact with customers, build your brand identity, run ads, and increase your reach.  As an intuitive and easy-to-use platform, Facebook readily meets the needs of small firms…

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Why Mobile Marketing Matters So Much

Mobile marketing KPI

Wherever you are, take a quick look around. If you find people, you’ll also find smartphones. And on those smartphones, people are frequenting search engines such as Google and social media platforms such as Facebook and Instagram to find the right brands to buy from. In a nutshell, there’s your answer! The data doesn’t deceive,…

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8 strategies for strong sales and lead generation

Lead Generation

Customers are the lifeblood of your business, but no one ever said attracting them was easy. Research shows that 68% of businesses struggle to generate leads and it’s no wonder why.  To successfully attract a lead, you need to identify their needs, work out how to sell to them, and build their desire for your…

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