Tag: marketing analytics
3 Retail Trends You Should Care About in 2023
Customer Foot Traffic Data – Definition, Use Cases, and Calculation
Customer foot traffic data has become one of the most important resources businesses from every industry and niche have at their disposal to learn about their customer behavior and purchase journey. In the post-pandemic age, brick-and-mortar stores face more competition than ever as the world transitions to a digital-first economy, with online businesses dominating the…
How to do a Consumer Behavior Analysis?
Do you ever feel you are speculating on what your customers want? Does your marketing team toss ideas out in the hopes that one would connect with customers and increase sales? Do you aspire to a method that would reveal to you precisely what your clients desire? You’re in luck if this sounds like it’s…
How to Create the Best Campaign Performance Dashboard?
Digital marketing initiatives in the modern day produce a lot of data, whether from the company’s internal or external sources. While it is challenging to quantify manually, this data is necessary for determining ROI and campaign success. Less than one-third of businesses presently use data to make critical decisions, even though marketing spending on data…
7 sure-fire ways to demonstrate marketing ROI to your agency’s clients
Businesses spend a considerable chunk of their budgets on marketing campaigns, hoping to see results as soon as possible. Most use the marketing ROI their agency brings in to consider whether they will keep working with them. This makes it your core responsibility as a marketing agency to keep your clients happy by ensuring they…
How to Calculate and Reduce Customer Acquisition Cost?
Like any business, you’re most likely looking for ways to grow in terms of sales, revenue, and clientele. However, are you prepared to grow at any cost? Probably not! Ideally, you want to maximize profitability and return on investment while minimizing your overall expenditure. Unfortunately, many businesses looking to reduce costs typically opt for conventional…
Our Guide to Performance-Based Marketing & Advertising
Marketing has become more versatile and data-centric since the introduction of digital media. A 2018 report by Performance Marketing Association revealed that the industry was worth over $6 billion. The digital ad spend will likely exceed $600 billion by the end of 2022, and 1/3rd of that budget is dedicated to social media marketing. Hence,…
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Campaign Performance: How to Analyze Marketing Campaigns?
Marketing campaigns aren’t a foreign concept to most people. Your company organizes a few objective-based campaigns yearly to achieve its short-term or long-term goals. That is an excellent strategy and allows the brand to stay relevant in the consumer’s mind; however, how do you determine if you achieved your goal? Analyzing campaign performance is the…
Vanity vs. Actionable Metrics in Marketing
Let’s say you’re preparing a meal; you’ve got fancy china, a lovely place setting, and each dish is beautifully presented on the plate. Then your guests arrive, hungry and ready to dig in, only to discover the turkey is undercooked, the risotto tastes awful, and the blueberry cream pie is nothing to write home about.…
3 Ways of Using Data to Enhance Customer Experience (CX)
The number of marketing strategies that can help your business grow the customer base and achieve success is overwhelming. You may be uncertain about the means you should prioritize: competitor analysis, newest trends, or SEO research? All these are important sources of information, but the most valuable insights come straight from your customers. Processing data…
Social Media Marketing Strategy & Reporting
At the beginning of the year, Hootsuite published its Digital 2022 Global Digital Overview — a comprehensive report providing a range of insights about digital engagement: how people use the internet, mobile devices, social media, and e-commerce websites. At the time, there were almost 4.62 billion active social media users worldwide—amounting to about 58,4% of the…
Calculating your Facebook Ads ROI For Ecommerce with ClicData
Facebook is the largest social media site globally, making Facebook Ads a powerful marketing tool for your products. With almost 3 billion registered users, Facebook lets you interact with customers, build your brand identity, run ads, and increase your reach. As an intuitive and easy-to-use platform, Facebook readily meets the needs of small firms and big…
10 Marketing KPIs For Your SaaS Company
The goal of digital marketing strategies in SaaS companies remains the same as in any other type of company: attract new customers, convince them that you’re the right fit for their needs, and make them stay with you as long as possible. But e-commerce, hospitality, and SaaS industries will each use a different set of…
