return on investment marketing roi

7 sure-fire ways to demonstrate marketing ROI to your agency’s clients

Businesses spend a considerable chunk of their budgets on marketing campaigns, hoping to see results as soon as possible. Most use the marketing ROI an agency brings in to consider whether they will keep working with them.  This makes your core responsibility as a marketing agency to keep your clients happy by ensuring they get…

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3 ways of using data to enhance customer experience

3 Ways of Using Data to Enhance Customer Experience (CX)

The number of marketing strategies that can help your business grow the customer base and achieve success is overwhelming. You may be uncertain about the means you should prioritize: competitor analysis, newest trends, or SEO research? All these are important sources of information, but the most valuable insights come straight from your customers. Processing data…

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calculating facebook ads roi

Calculating your Facebook Ads ROI For Ecommerce with ClicData

Facebook is the largest social media site globally, making Facebook Ads a powerful marketing tool for your products. With almost 3 billion registered users, Facebook lets you interact with customers, build your brand identity, run ads, and increase your reach.  As an intuitive and easy-to-use platform, Facebook readily meets the needs of small firms and big…

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Mobile marketing KPI

Why mobile marketing matters so much

Wherever you are, take a quick look around. If you find people, you’ll also find smartphones. And on those smartphones, people are frequenting search engines such as Google and social media platforms such as Facebook and Instagram to find the right brands to buy from. In a nutshell, there’s your answer! The data doesn’t deceive,…

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Lead Generation

8 strategies for strong sales and lead generation

Customers are the lifeblood of your business, but no one ever said attracting them was easy. Research shows that 68% of businesses struggle to generate leads and it’s no wonder why.  To successfully attract a lead, you need to identify their needs, work out how to sell to them, and build their desire for your…

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how to choose marketing analytics tool

How To Choose Your Marketing Analytics Tool [2022]

As I was researching stats for a new blog post, I was astonished to find that there was no sign of a buyer’s guide to help marketing leaders and business managers choose a marketing analytics tool. Sure, there are tons of listicles of great marketing tools to review, compare or add to your marketing toolbox.…

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Common Marketing Analytics Challenges

7 Common Marketing Analytics Challenges & Solutions

Every savvy marketer knows that marketing analytics is key when it comes to effective marketing results. But, marketing analytics challenges are there and can be quite difficult to avoid in the first place. Armed with the right data and analytics about their target audiences, it’d be much easier for the marketer to reach them at…

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Rebrandly Clicdata Integration

How To Build Real-Time Reports On Your Custom Links Data From Rebrandly

Rebrandly is a link management platform that lets you brand, track, and share short URLs using custom domain names. In essence, companies can create short, custom URLs that will be used primarily by mobile phones and that become accessible either with a QR code or very simple URLs. Those links conveniently direct a consumer to…

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Vanity Actionable Metrics Marketing

Vanity vs. Actionable Metrics in Marketing

Let’s say you’re preparing a meal; you’ve got fancy china, a lovely place setting, and each dish is beautifully presented on the plate. Then your guests arrive, hungry and ready to dig in, only to discover the turkey is undercooked, the risotto tastes awful, and the blueberry cream pie is nothing to write home about.…

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Measure Communicate Marketing Results

Marketing Results: How to Efficiently Measure And Communicate Them

Marketing can be scary – you’re expected to come up with ideas to impress people you’ve never met and sell them your product or service?  Fortunately, there are ways to ensure your success, so you know all your planning, sweat, and tears will pay off. And when you keep track of metrics, you can show…

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Copywriting Tips For More Conversions

7 Copywriting Tips To Improve Your Landing Pages Conversions

With a blog article, a visitor reading, and liking it may be enough. But landing page copywriting is different; it demands conversion. This requirement makes it a tad frustrating when a web visitor clicks to your landing page, scrolls through, and clicks away without taking the desired action. What would you do in this situation?…

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Seo Mistakes And How To Fix

7 Common SEO Mistakes And How To Fix Them

Optimizing to rank on Google’s first page is one of the marketing objectives of some brands. While some know the hacks to get it done, others rely on outdated tricks that rarely work for them. Even those that know the hack still make some mistakes that hurt their search engine optimization strategy. They do a…

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Saas Marketing Kpis Dashboard

10 Marketing KPIs For Your SaaS Company

The goal of digital marketing strategies in SaaS companies remains the same as in any other type of company: attract new customers, convince them that you’re the right fit for their needs, and make them stay with you as long as possible. But e-commerce, hospitality, and SaaS industries will each use a different set of…

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Remarketing Tactics To Improve Conversions

6 Remarketing Strategies That Can Improve Conversions

Online retail offers consumers a lot of benefits: easier accessibility, expanded choice, and better value for money. But the fact that you’ve got an online retail outlet doesn’t mean you’re guaranteed to generate purchases or to get customers coming back to you again and again. This is where remarketing comes in. In this post, we’ll…

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how to increase your content marketing ROI

3 Tips to Increase Your Content Marketing ROI

We all know that content marketing works. However, content marketing ROI is still a gray area for 43% of marketers, according to a Content Marketing Institute (CMI) survey. These respondents said their content marketing ROI was average to poor. This is bad news for marketers and brands. Creating and marketing content requires a lot of…

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