The challenge for marketing agencies has always been finding a way to decisively prove the value of their efforts and demonstrate that in client reports. By nature, marketing activities are difficult to track. Business Intelligence (BI) tools can help bring clarity to this challenge.

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As more and more businesses become data-centric, so have their communication style. Businesses have embraced data, yet there is so much of it, flowing in at such a fast pace, that it’s extremely hard to digest without intuitive pictures, charts and call-outs. This onslaught of data has transformed visualization tools from a nice-to-have, to a…

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Blog 7 Must Have Features Bi Tool

If the past three decades tell us anything, it’s that we’re indeed deep into the “Information Age.” Business intelligence and dashboard reporting tools are all the rage. Why? Because data is everywhere, coming from virtually everything. Around the clock connectivity and the Internet of Things (“IoT”) have digitally connected everything from cars and appliances to…

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Are your clients lost in the digital forest looking for the path to success? With hundreds of look-alike trail markers to choose from, it’s hard to know which marketing campaign metrics to map and track. Are you leading your clients properly through the trees, the footpaths, and streams with the correct marketing metrics? As a…

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Often, the people closest to the data are the ones who are most technical. Engineers, data scientists, analysts. Without a doubt, these folks are brilliant. However, they may tend to craft intelligence reports that are a tad over-the-top on the technical lingo. Now, while they may be able to easily absorb information in reports jammed…

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Big Data is here to stay. Leveraging your ever-growing data in a smart way—to make fast, fact-based decisions—is the foundation of your competitive edge. Yet, there’s just one problem: not everyone is a natural-born data hound. Sure, you may have the analytical skills and the technical know-how to analyze data (without the need to tap…

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You may think your marketing campaign is performing well, but how can you know for sure? And, how can you know that all your marketing efforts—social, digital, email, even PR—are working well together to move the dial on your business? It’s time to take the guess work out of your marketing strategy. Key performance indicators,…

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Blog Tracking Project Resources For Success

Every business has a finite number of resources available to work toward the completion of projects. These resources include people, materials, expertise, and time, and they all require extreme care of management to achieve the greatest level of efficiency. The crux of effective resource management is the resource allocation plan. This plan should help you…

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Hotter than hotcakes, the biggest buzz-phrase for the decade may just be Key Performance Indicators or KPIs. That’s because empowered by the quickening pace of digital marketing and Big Data, business leaders are learning to sort through the tangle of KPI options and make a quantum leap in organizational efficiency and effectiveness. KPIs: The Success…

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When you decide you want to present data, visualization is important. Simplicity is a concept that is often forgotten because of the technology that is available to us. There is the decision to use 2D or 3D visualization, and often 3D wins because it “looks cool.” Just because it looks cool does not mean that…

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