B2B Predictive Churn Analytics: Benefits, Models & Tools

If your data pipeline still reloads everything like it’s 2010, it might be time for an upgrade. Full data reloads create delays, duplicates, and unnecessary costs in cloud environments where data flows around the clock. As pipelines grow more complex, reprocessing unchanged data becomes a liability. It strains compute resources, increases storage usage, and slows…

Ever wondered how geo-data works? If you have ever used any of the following on a device or PC - maps for navigation, ride-sharing or food delivery services, then likely you have come across geo-data from the lens of a consumer. But how does geo-data work from the perspective of someone in a data role…

Ever tried filling a leaky bucket? That’s what it's like analyzing customer data when your CRM isn’t in sync with your eCommerce platforms. Data gaps creep in. Leads go stale. Personalization falters. And your analytics? Questionable at best. Managing CRM systems in the eCommerce space, this isn’t just annoying and it’s a real threat to…

When people talk about data governance, they often focus on source systems, data warehouses, or policies. However, one area that’s often overlooked yet equally critical is data visualization. Image source Dashboards and reports are the first thing stakeholders see. Today, 67% of companies rely on dashboards to make critical business decisions. If what they see…

AI is making important decisions in various industries, like who gets approved for a loan, who gets hired, and even who gets flagged for fraud. But can we trust these decisions to be fair and unbiased? Forbes mentions that 74% of businesses struggle with AI governance. AI can be biased, unreliable, or even non-compliant with…

If you are like me, your use of AI is limited to asking a question on a chat box, potentially refining it a few times and then getting an answer. If you end up going to an online support AI agent, the last action you do is typically click on the “talk to a real…

The file format you choose for your data is crucial for the effectiveness of your analytics processes. Think of it as the foundation of a building. If it's flawed, everything above it can collapse. Are you noticing your cloud storage costs rising faster than your ability to gain insights? Or are your queries taking far…

Yup. This is the title I came up with. Well, actually ChatGPT did and that is concerning because I never told it that I love listening to Britney Spears. But I liked it and so this is the title, I simply hope it survives the marketing scrutiny for catchy and SEO friendly titles… So what’s…

Ever feel like your dashboards are more confusing than helpful? As data analysts, we’re tasked with transforming complex data into clear, actionable insights. But in the process, we often add layers of complexity that can overwhelm decision-makers instead of guiding them. So, how do we create visualizations that lead to better, faster decisions? The secret…

Running ClicData, a data management, automation, and analytics platform with customers across the globe, has given me a unique perspective on data privacy and AI regulations. Every day, we process vast amounts of data for thousands of customers, ensuring their information is managed securely and efficiently. Privacy and security are not just compliance checkboxes for…