How to Get More Insights from Data Tracking

In a world where data is constantly being generated, it’s essential to track and analyze this data to glean valuable insights. Data tracking can help you understand trends, optimize processes, and make better decisions.

By collecting data from multiple sources, cleaning and organizing it, and deriving insights, you can make better decisions that lead to improved results. Data tracking is nothing new. With free tools like Google Analytics and data tracking integrated into CMS, every company can track data. However, deriving insights from data tracking is different, more complex, and requires a strategy.

What is data tracking?

Data tracking involves identifying which metrics and events are most important to track, then collecting and analyzing data related to those metrics and events. By analyzing data, organizations can identify trends and patterns that can help them improve business performance, customer experience, and more. An organization’s ability to make data-driven decisions hinges on its ability to track relevant data points.

data tracking: aerial view of a street filled with people, cars, and numbers
Data Tracking

In order to gain valuable insights into your customers and target market, it is essential to track the most critical metrics to your business reliably and securely. This data can give you key information about customer behavior and preferences, helping you make informed decisions about your marketing and sales strategies.

The main goal of data tracking is organizing and analyzing the data to derive insights. It helps organizations make better decisions by providing them with insights from data analysis, enabling data analysts to extract valuable information and drive informed decision-making processes.

What data can you track?

As a data manager, there’s a lot of online data from your customers that you can track. You can use your website to track the following type of data.

❖ Events

This data can be used to track how many people are clicking on links on a website or email, what pages they are visiting, and whether or not they are submitting forms. This can help understand how effective a website or email campaign is and what areas need improvement.

❖ Browser and devices used by the web user

This information can be used to improve the user experience by tailoring content and ads to the specific browser and devices used. This kind of data helps you develop ways to improve your business website.

❖ Contact information

By tracking contact information, you can keep track of the people contacting you through your website or blog. This can be useful for seeing how many people are interested in your site or product and how you can best reach them.

❖ Gender information

This data can be used to target ads and content to specific audiences and understand which products and services are popular with different genders.

How can you track data?

Before you embark on data tracking, you need to have a clear goal. You must have a clear vision of what you are trying to track. The most common method most IT professionals and data analysts use to track data is cookies.


A cookie is a small text file that a website stores on your computer or mobile device when you visit the site. Thanks to cookies, the website can “remember” your actions or preferences over a period of time. Cookies are generally supported by most browsers, although users may configure their browsers to reject or remove them at any time.

Cookies are used to track information about users, such as what pages they have visited and for how long. Cookies allow websites to remember things like your preferences and history in order to provide a more personalized experience. They can also help to ensure that adverts your customers see online are more relevant to their interests.

The law states that websites can store cookies on web visitors’ devices if they are strictly necessary for the operation of the sites. For all other types of cookies, websites need permission from users. Cookies are used in a variety of ways by various sites. Third-party services that feature on websites may also set cookies on your computer.

When tracking data using cookies, you have to be careful not to break the law: Different countries have different laws to protect web users. Before tracking anything, you have to check what you can and can’t track.

Why do you need data tracking?

Data tracking has a lot of benefits for your company. Here are a few that might apply to your business.

1.       Know your audience

Data tracking helps understand your audience better and what they are looking for. This information is used to improve your content and marketing strategies. Additionally, data tracking allows you to identify trends and patterns among your audience, which can be used to enhance your targeting further.

2.       Track where traffic is coming from

Data tracking helps you see where traffic is coming from to better target your advertising. For example, if you see that most of your traffic comes from Facebook, you might want to invest more in Facebook ads.

3.       Measure the success of your marketing activities

It also helps you measure the success of your marketing activities by providing insights into how customers interact with your brand. This information helps you fine-tune your marketing strategy and make more informed decisions about allocating your resources. Additionally, data tracking allows you to identify which marketing channels are most effective at driving customer engagement and conversions.

4.       Make more sales

Data tracking also helps businesses to identify areas where they are losing customers and make changes to improve the situation. It also helps the company identify areas where it is converting customers and make changes to capitalize on this. Ultimately, this allows the business to sell more by improving its understanding of customer behavior.

5.       Be a data-driven business

Data tracking helps you understand what is working and what is not working for your company. This understanding allows you to make better decisions about allocating resources and where to focus your efforts. Additionally, it helps identify patterns and trends that can be used to improve your business. Ultimately, data tracking enables you to become a data-driven company.

Data tracking plan: the key to doing data tracking the right way

The process of tracking data (or event tracking) refers to collecting all the interactions, touchpoints, and behaviors that users exhibit on a digital product. This could be a website, web app, or mobile app. Event data is tracked for various reasons, but business leaders and users mainly use it to make strategic decisions about product management, marketing, etc.

woman data manager tracking data and traffic in her computer
Tracking your website’s traffic

To conduct a successful event tracking, you must have a plan. This is the key to doing data tracking the right way. So, what is a data tracking plan?

Data Tracking Plan

To be successful in tracking data, companies need a well-laid-out plan on how to go about it. A data tracking plan is a document that contains the strategy a business will use in data tracking. This document highlights the following.

  • What to track
  • Where to find the data
  • Why track the data

Every organization has a data tracking plan. Although there are similarities between different data tracking plans, you must correspond to your specific needs to avoid losing time and money while tracking, processing, and storing data you don’t need.

Advantages of a data tracking plan

A detailed and well-documented tracking plan is the key to your analytics and data success. If you don’t have a plan, things like data bugs can ruin everything. That often leads to your team using data less, which means tracking can become less critical and abandoned. Here are some of the top benefits of having a detailed and well-documented data tracking plan.

❖ Consistency

A data tracking plan provides consistency in how data is collected and reported. This allows for comparison between data sets and data to be accurately trended over time.

❖ Transparency

A data tracking plan is transparent if it is clear to everyone involved in the data tracking process what the plan is, what the goals are, and how the data will be used. This transparency helps to ensure that everyone is on the same page and that the data tracking process is fair.

❖ Efficiency

It also helps make a company more efficient by providing a clear and concise way to track and manage data. This helps save time and resources by reducing the need for manual data entry and tracking.

How to derive insight from data tracking?

Having a well-documented and actionable event tracking plan is the first step toward deriving insights from event tracking. The next steps are as follows:

1. Gathering data

Data comes in several forms. Your data might be organized or unstructured. The first phase is to gather all your data, including business, scientific, analytics, performance, and social media data.

2. Reformating data

Your collected data isn’t yet meaningful or suitable for processing. To prepare data for machine learning processing, you must first reformat it by decompressing, filtering, or normalizing it.

3. Cleaning up data

Even after pre-processing, your data may still be inconsistent, filthy, or lacking in key qualities. You must personally check all data values for discrepancies and correct them. Make sure that the data is entirely clean for the analysis phase.

4. Transforming data

This is the phase where you transform the data to make more sense. Here, the data is processed to derive insights.

5. Visualizing data

After transforming the data, you can now go ahead and visualize it. This phase helps to see patterns and trends in the data and make it easier to understand.

With big data, it is challenging to derive insight manually. You need a data platform like ClicData to help you process and visualize data so you can make better data-driven decisions.

Track data faster with ClicData

ClicData is a platform that helps you with your data tracking strategy. As a business manager or owner, you’ll need to remember that data tracking is not only about collecting data; it’s also about analyzing it. ClicData allows you to:

❖ Connect data

ClicData allows users to create custom data connectors. This platform makes it easy to connect to various data sources, including databases, spreadsheets, and cloud-based applications.

❖ Manage data from different sources with different formats

ClicData also provides a unified platform to connect to any data source, regardless of format. This makes it easy to work with data from multiple sources without manually converting data from one format to another.

❖ Analyze and visualize data

Since it is cloud-based, this data analytics and visualization platform help to analyze and visualize data more effectively. It offers a drag-and-drop interface that makes creating custom dashboards and reports easy.

As a busy business leader or manager, you know that time is money. You’ll love ClicData—a powerful data analytic tool that can save you time and help you make better decisions. Best of all, it’s free to try! So why not sign up today and see how ClicData can help you streamline your workflow and make your business more efficient.

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