4 Ways in which Data Analytics can Improve Customer Service

ways data analytics improve customer service

Customer service and data analytics go hand-in-hand. Without accurate and reliable customer-centric data, marketers cannot hope to make impactful decisions that drive growth and boost user satisfaction. Here’s what the research tells us: Data-driven organizations are 23X more likely to acquire customers, 6X as likely to retain customers, and 19X as likely to be profitable…

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9 Ways to Leverage Big Data for Better Ecommerce Conversion & Sales

leveraging big data ecommerce

Over the last couple of years, big data has become popular and is being leveraged in various industries. This includes marketing, e-commerce, and information technology. No wonder we see companies that provide business intelligence services pop up here and there. That’s because big data allows you to make informed decisions. It also comes in handy…

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The Ultimate Guide to Leveraging Data to Track Buyer Intent

guide track buyer intent

Imagine you’re the pilot of an old wooden fishing boat. Some days you go out and catch netfuls, other days you go hungry. It all depends on the fish swimming into your net. This might seem irrelevant to a modern-day business, but actually, this is still a common approach to finding customers – at least,…

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When to Pivot Sales Strategies And How to Do it

pivot sales strategies

The best answer to when you should pivot your sale strategy is when it becomes necessary. As to how to do it, pivoting requires careful planning and deliberate execution. Many entrepreneurs and business managers believe pivoting involves drastically shifting the direction of the company as a whole. However, this isn’t always the case. Sometimes, the…

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Supporting Sales Enablement and Retention Marketing with Data Analysis

supporting sales enablement rentention marketing with data

Sales enablement and retention marketing may focus on opposite ends of the customer lifecycle, but the information and techniques they use are applicable at every stage. By tracking and analyzing data created throughout the customer journey, these strategies can work togetcher to drive revenue with a unified approach. What Is Retention Marketing? Retention marketing provides…

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Sales Cycles: An Actionable Guide to Sales Cycle Management

Sales Cycle Guide

You find the perfect prospect. You reach out to them, dig into their pain points, and explain how you have the solution. You deliver the perfect pitch. But then their budget gets pulled at the last minute, and the deal falls through. Sales is difficult. Even when you do everything right, there are no guarantees.…

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Digital Customer Touchpoints: How To Track Them & Make Them Actionable

Customer Touchpoints

In today’s world of digital touchpoint communication, a computer-telephone integration (CTI) strategy is more critical than ever. Indeed, there are more ways to communicate with clients and prospects than there have ever been before. Webchat, social media, direct messaging, forums, and SMS are just some of the available communication channels you can choose from to…

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How to Keep Your Remote Sales Team Productive

Keep Remote Sales Teams Productive

A great sales team isn’t only found in one office, and a remote sales team may have never even worked in a cubicle. The vast digital transformation has seen the planet’s workforce scattered across the globe, with most of us now working from home for the foreseeable future.  From B2B sales and other distributed sales…

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Top 7 Sales KPIs for SaaS Companies

Sales Kpis For Saas Companies

Along with your marketing KPIs and financial metrics, sales performance indicators are essential metrics for you to effectively monitor the success of your SaaS business. Beyond helping you stay on top of your overall business performance, they can help you leverage your most productive assets as well as identify issues in the sales process before…

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7 Marketing Initiatives to Improve Subscription-Based Sales

7 Marketing Initiatives Subscription Based Businesses

A subscription-based business is one where customers pay a regular fee to access a product or service. This type of business model is increasingly popular as it creates the possibility of multiple sales once a customer has signed up. However, the subscription route can involve a lot of extra work for marketers. They must convince…

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Sales Reporting: How to Leverage Tags in Your CRM

leveraging tags crm sales reporting min

Most, if not all, CRMs use tags. A quick and generic definition of a tag is “a unique identifier that can be added by a CRM user to any given contact, company, blog, or deals within a CRM.” Tags are also known by other names, such as categories, contact types, classifications, groups, and buckets. Tagging…

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The Great “Top Sales KPIs” Debate

top sales kpi debate min

Living a life in sales can be interesting. For one thing, everyone’s got an opinion. When your sales are slumping, everyone’s got a perspective about why—whether or not they are familiar with your product line or even with sales in general. When your sales are underperforming, then people are eager to give you their in-depth…

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Join Us At Sales 3.0 Conference To Talk About AI For Sales

ClicData-at-Sales-30-Conference-2018-Las-Vegas

ClicData’s VP of Worldwide Sales will be among the industry leaders providing key insights and strategies to elevate sales and revenue growth at this year’s Sales 3.O. Held in Las Vegas October 25-26, Sales 3.0 Conference is an annual rendezvous for sales teams and executives to upgrade their knowledge about sales strategies and digital transformations.…

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