leveradge data to convert leads

How to Leverage Data to Convert Leads

Looking to convert more leads but don’t know how? Believe it or not, that’s something every business struggles with at some point or another. While some companies quickly detect how to convert more leads, others need more time to develop effective strategies. However, converting leads isn’t rocket science, and it’s something your team can easily…

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clicdata hubspot integration

Use ClicData and HubSpot for Custom Sales & Marketing Reporting

Less than two years after reaching 500 integrations, HubSpot announced that its App Marketplace is now home to over 1,000 integrations. Each integration is a tool that is designed to help customers better use HubSpot to improve their marketing, sales, services, and more. HubSpot and each of its integration partners is dedicated to helping clients…

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bi help with your crm data and grow your sales

How BI Can Help with Your CRM Data Analysis and Grow Your Sales

Making tough business decisions isn’t always easy, but it helps to have the correct data to validate each move you make. Two valuable data sources are your CRM (Customer Relationship Management) and BI (Business Intelligence).      By connecting your CRM data to your business intelligence platform, you will be able to: Analyze data to make more…

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customer analytics play an important role for sales

Why Customer Analytics Plays an Important Role for Your Sales

No matter what you sell and who you sell it to, we are all on the lookout for ways to improve our sales processes. From coming up with new cold pitches to trying out new tools for lead generation and scraping customer data, we always look for a better way to get more sales.  However,…

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ways data analytics improve customer service

4 Ways in which Data Analytics can Improve Customer Service

Customer service and data analytics go hand-in-hand. Without accurate and reliable customer-centric data, marketers cannot hope to make impactful decisions that drive growth and boost user satisfaction. Here’s what the research tells us: Data-driven organizations are 23X more likely to acquire customers, 6X as likely to retain customers, and 19X as likely to be profitable…

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leverage big data for ecommerce

9 Ways to Leverage Big Data for Better Ecommerce Conversion & Sales

Over the last couple of years, big data has become popular and being leveraged in various industries. This includes marketing, e-commerce, and information technology. No wonder we see companies that provide business intelligence services pop up here and there. That’s because big data allows you to make informed decisions. It also comes in handy when…

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guide track buyer intent

The Ultimate Guide to Leveraging Data to Track Buyer Intent

Imagine you’re the pilot of an old wooden fishing boat. Some days you go out and catch netfuls, other days you go hungry. It all depends on the fish swimming into your net. This might seem irrelevant to a modern-day business, but actually, this is still a common approach to finding customers – at least,…

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pivot sales strategies

When to Pivot Sales Strategies And How to Do it

The best answer to when you should pivot your sale strategy is when it becomes necessary. As to how to do it, pivoting requires careful planning and deliberate execution. Many entrepreneurs and business managers believe pivoting involves drastically shifting the direction of the company as a whole. However, this isn’t always the case. Sometimes, the…

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supporting sales enablement rentention marketing with data

Supporting Sales Enablement and Retention Marketing with Data Analysis

Sales enablement and retention marketing may focus on opposite ends of the customer lifecycle, but the information and techniques they use are applicable at every stage. By tracking and analyzing data created throughout the customer journey, these strategies can work together to drive revenue with a unified approach. What Is Retention Marketing? Retention marketing provides…

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Sales Cycle Guide

Sales Cycles: An Actionable Guide to Sales Cycle Management

You find the perfect prospect. You reach out to them, dig into their pain points, and explain how you have the solution. You deliver the perfect pitch. But then their budget gets pulled at the last minute, and the deal falls through. Sales is difficult. Even when you do everything right, there are no guarantees.…

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Customer Touchpoints

Digital Customer Touchpoints: How To Track Them & Make Them Actionable

In today’s world of digital touchpoint communication, a computer-telephone integration (CTI) strategy is more critical than ever. Indeed, there are more ways to communicate with clients and prospects than there have ever been before. Webchat, social media, direct messaging, forums, and SMS are just some of the available communication channels you can choose from to…

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Keep Remote Sales Teams Productive

How to Keep Your Remote Sales Team Productive

A great sales team isn’t only found in one office, and a remote sales team may have never even worked in a cubicle. The vast digital transformation has seen the planet’s workforce scattered across the globe, with most of us now working from home for the foreseeable future.  From B2B sales and other distributed sales…

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Sales Kpis For Saas Companies

Top 7 Sales KPIs for SaaS Companies

Along with your marketing KPIs and financial metrics, sales performance metrics are essential for you to effectively monitor the success of your SaaS business. Beyond helping you stay on top of your overall business performance, they can help you leverage your most productive assets as well as identify issues in the sales process before they…

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7 Marketing Initiatives Subscription Based Businesses

7 Marketing Initiatives to Improve Subscription-Based Sales

A subscription-based business is one where customers pay a regular fee to access a product or service. This type of business model is increasingly popular as it creates the possibility of multiple sales once a customer has signed up. However, the subscription route can involve a lot of extra work for marketers. They must convince…

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