Category: Retail

Death Of 3rd Party Cookies: What Retailers Need To Know

portrait of woman relax use technology of tablet computer for fa

Death Of 3rd Party Cookies: What Retailers Need To Know

By 2024, Google said it would phase away third-party cookies in Chrome as part of its “path towards a more privacy-first web.” It is a piece of their more significant Privacy Sandbox effort, which was introduced in 2019 and has sparked speculation about the future of online advertising among firms.  Online retailers’ marketing teams utilise…

customer foot traffic data definition, use cases, and calculation

Customer Foot Traffic Data – Definition, Use Cases, and Calculation

Customer foot traffic data has become one of the most important resources businesses from every industry and niche have at their disposal to learn about their customer behavior and purchase journey.  In the post-pandemic age, brick-and-mortar stores face more competition than ever as the world transitions to a digital-first economy, with online businesses dominating the…