5 Landing Page Mistakes Ecommerce

Building Landing Pages For E-commerce: 5 Mistakes to Avoid

Landing pages are the perfect opportunity to make a strong first impression on new visitors, and this makes them one of the most important components of an effective e-commerce marketing plan. Just as a unique, engaging landing page can substantially boost sales, even seemingly minor errors can make it difficult to reach your marketing goals.…

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Marketing Toolbox

The Ideal Marketing ToolBox for Enhanced Productivity (2020)

Organizing a team comes with its challenges. Whether you’re just starting up or have been operational for ages, you still have to combine different personalities to form a group of productive staff to work towards a common goal. Marketing executives face hectic days due to more demanding activities like task prioritization, organizing work, and tracking…

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Social Media Roi

Social Media ROI: How to Skyrocket It in 3 Ways

Social media ROI (return on investment) is a sore point with most marketers. They simply can’t put a figure on the returns social media marketing is producing for them. Don’t believe me? 55% of marketers find it the most challenging to measure social media ROI. 3 in 5 marketers do not even discuss ROI with…

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Marketing Attribution Models Guide

Attribution Models for Marketers: The Definitive Guide

Attribution in marketing means a set of activities by users that affects the desired outcome, such as a conversion and the allocation of values to the events. These activities can later be assessed with the help of marketing campaign reporting software. Attribution models can enable you to gain an understanding of event combinations is some…

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Data Blending Marketing

7 Powerful Ways to Implement Data Blending in Marketing

Whether you’re creating marketing reports or merely analyzing your business and how you use and spend on online strategies, the chances are you’ve come across the need to blend your data, i.e., mix up specific metrics to give you a core idea of what’s actually going on. For example, all your followers across all the…

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Seo 6 Tactics For Small Businesses

6 Tactics to Get Started on SEO For Small Business

If you landed here, you are probably looking to fortify your SEO strategy and results. Good move! SEO has proven to be a very effective digital marketing strategy since the beginning of the 90s, but it can also be the biggest challenge for marketers today because of the growing number of competing websites and the…

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Online Advertising Still Worth It

Is Online Advertising Still Worth It in 2020?

In a recent article, I described how rich content in marketing can be quite effective when you’re trying to connect with your audience. But it has certain limitations. For one, it’s only going to be effective if your brand understands their buying persona and what they’re looking for. Second, content marketing is generally a rather…

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Social Media Report Templates

Social Media Report Templates For Agencies

Whether you’re a freelancer working with businesses to help them carve a niche or a big social media management firm catering to multiple clients, you will need to create kickass social media reports to convince clients and potential buyers that you have what it takes to generate buzz. The purpose of a social media report…

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4 Low Budget Marketing Tactics

4 Low-Budget Marketing Tactics You Can Apply Now

It’s now well established that inbound marketing costs less than those “ancient” outbound approaches that the industry used to rely on. With consumers being bombarded with an increased volume of content on an increasing number of channels, they’ve come to appreciate and respond to smart content over direct advertising. So, with so many brands scrambling…

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7 Marketing Initiatives Subscription Based Businesses

7 Marketing Initiatives to Improve Subscription-Based Sales

A subscription-based business is one where customers pay a regular fee to access a product or service. This type of business model is increasingly popular as it creates the possibility of multiple sales once a customer has signed up. However, the subscription route can involve a lot of extra work for marketers. They must convince…

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Track Your Email Performance From Constant Contact

How To Successfully Run Your Email Marketing Campaigns

While interactive content, shoppable posts, video marketing, conversational marketing, and even AI-driven marketing are predicted to be top marketing trends in 2020, there’s still one old-school marketing tactic that just seems to have staying power in the marketing world: email marketing. And, if you’re doing automated email marketing, you’ve got access to a lot of…

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9 Ways To Sustain Social Media Marketing Efforts On Small Budget

9 Ways to Sustain Your Social Media Efforts on a Strict Budget

Social media marketing has shown itself to be a true leader in the past year. While once believed to be nothing more than a blip when compared to traditional marketing techniques, social media networks have made it easier than ever for businesses to market their brand image. Whether you’re a business stricken by the effects…

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How To Create Marketing Sales Lead Generation Funnel

How to Create a Marketing & Sales Lead Generation Funnel

When I tell partners and investors that we get most of our customers from inbound activities, they are amazed. Well, this was not achieved in a day and we keep adjusting our marketing and sales strategies all the time. In this article, I would like to talk about how to create a marketing and sales…

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social media marketing

Social Media Marketing Strategy & Reporting

Last year, Hootsuite published its Digital 2021 Global Digital Overview — a comprehensive report providing a range of insights about digital engagement: how people use the internet, mobile devices, social media, and e-commerce websites. At the time, there were almost 3.5 billion active social media users worldwide—amounting to about 45% of the world’s population—and still, the…

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Set SMART Goals For Business

How to Set SMART Goals For Your Business

The beginning of the new year is a great time to establish new resolutions and goals—in both our personal and professional lives—for the next 6 to 12 months. I, for one, need to save money for my upcoming wedding, while I also need to keep losing weight so I can look good in the photos…

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