act upon product analytics as a product marketing manager

How to Act upon Product Analytics as a Product Marketing Manager

Product analytics is every Product Marketing Manager’s secret weapon.  The data gathered helps you understand which parts of your product users are engaging with, and leads to informed decisions that drive growth.  In this article, we’ll cover a few ways you can use product analytics to: Activate more users during primary onboarding Improve product adoption…

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customer data analytics increase roi

Using Customer Data Analytics to Increase Your Marketing ROI

In a post-pandemic world with slashed marketing budgets, data analytics are critical to making the most of your advertising dollars. Recent statistics show that data-driven marketing that leverages customer personalization can earn a business 5-8x ROI. Personalization can be reached through public records and other reverse lookup tools, which will give you information about your…

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video marketing performance

12 KPIs To Measure Your Video Marketing Performance

Nowadays, there are so many tools specifically geared for making quality videos and promoting your brand on social media. With numerous online video maker apps for specific needs, businesses start to create marketing content themselves. With so many brands sharing video content, it can be hard to tell what works by just simply scanning the…

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marketing derived metrics

14 Derived Metrics That Every Marketing Leaders Need

As data has become the lifeblood of businesses of every kind, it’s become increasingly clear that the volume of data matters little compared to how that data is harnessed to extract valuable insights that help drive a business towards success. Those insights are usually in the form of key performance indicators (KPIs)—metrics pulled from the…

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using consumer insights for better customer experience

Using Consumer Insights to Improve Omni-channel Customer Experience

Every marketing professional in the retail and e-commerce space think they know what their customers want: their job keeps them so close to the market that they develop a lot of instincts about what the customers are looking for. But that’s not enough! If these instincts are not backed up by the right data, they…

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data driven marketing strategy

5 Ways to Improve Your Restaurant Revenue with Data-Driven Strategy

In a market filled with an abundance of choices for consumers, it’s crucial to make sure that your business and your brand are at the forefront of customers’ thoughts and choices. Achieving this through data-driven marketing and planning your strategy accordingly is key and can help prevent extraneous expenditures that provide little value. The restaurant…

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supporting sales enablement rentention marketing with data

Supporting Sales Enablement and Retention Marketing with Data Analysis

Sales enablement and retention marketing may focus on opposite ends of the customer lifecycle, but the information and techniques they use are applicable at every stage. By tracking and analyzing data created throughout the customer journey, these strategies can work together to drive revenue with a unified approach. What Is Retention Marketing? Retention marketing provides…

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improve seo efforts

6 Ways To Improve Your SEO Efforts By Digging Into The Data

SEO stands for search engine optimization and is one of the greatest audience building tools you have at your disposal. Essentially, it’s the process of utilizing keywords, creating content, and building backlinks to boost your rankings on search engine results pages. By maximizing your SEO efforts, you can gain more organic traffic, earn a loyal…

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crm data for social media strategy

How To Leverage CRM Data in Your Social Media Strategy

With competition on the rise, it is crucial to find new ways to cater to your customers. As customers are the most critical aspect of the business, you should never take their journey for granted.  When it comes to social media marketing, most businesses tend to overlook the potential of customer relationship management (CRM). Leaving…

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Common Marketing Analytics Challenges

7 Common Marketing Analytics Challenges & Solutions

Every savvy marketer knows that marketing analytics is key when it comes to effective marketing results. But, marketing analytics challenges are there and can be quite difficult to avoid in the first place. Armed with the right data and analytics about their target audiences, it’d be much easier for the marketer to reach them at…

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Customer Touchpoints

Digital Customer Touchpoints: How To Track Them & Make Them Actionable

In today’s world of digital touchpoint communication, a computer-telephone integration (CTI) strategy is more critical than ever. Indeed, there are more ways to communicate with clients and prospects than there have ever been before. Webchat, social media, direct messaging, forums, and SMS are just some of the available communication channels you can choose from to…

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Link Building Outreach Strategies

Best Practices For Your Guest Blogging Outreach

Link building is one of the most common tricks in SEO strategy. However, some new bloggers and marketers do not fully understand what this is and how it can be conducted effectively. Therefore, oftentimes they try to buy links that usually do not work for them. If you use this backlink buying technique, Google algorithms might…

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Email Marketing Healthcare

Healthcare Marketers Use Email over SEO, Social Media, and PPC

3.9 billion of the world’s population use email, making it the most used digital platform than others. Let us weigh the odds of choosing email over other channels! Email must not be an option for B2B marketers. Do you want to know why? It is because email against the comprehensively thrown platforms, and you will…

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