data driven marketing strategy

In a market filled with an abundance of choices for consumers, it’s crucial to make sure that your business and your brand are at the forefront of customers’ thoughts and choices. Achieving this through data-driven marketing and planning your strategy accordingly is key and can help prevent extraneous expenditures that provide little value. The restaurant…

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supporting sales enablement rentention marketing with data

Sales enablement and retention marketing may focus on opposite ends of the customer lifecycle, but the information and techniques they use are applicable at every stage. By tracking and analyzing data created throughout the customer journey, these strategies can work together to drive revenue with a unified approach. What Is Retention Marketing? Retention marketing provides…

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SEO stands for search engine optimization and is one of the greatest audience building tools you have at your disposal. Essentially, it’s the process of utilizing keywords, creating content, and building backlinks to boost your rankings on search engine results pages. By maximizing your SEO efforts, you can gain more organic traffic, earn a loyal…

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crm data for social media strategy

With competition on the rise, it is crucial to find new ways to cater to your customers. As customers are the most critical aspect of the business, you should never take their journey for granted.  When it comes to social media marketing, most businesses tend to overlook the potential of customer relationship management (CRM). Leaving…

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Customer Touchpoints

In today’s world of digital touchpoint communication, a computer-telephone integration (CTI) strategy is more critical than ever. Indeed, there are more ways to communicate with clients and prospects than there have ever been before. Webchat, social media, direct messaging, forums, and SMS are just some of the available communication channels you can choose from to…

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Link Building Outreach Strategies

Link building is one of the most common tricks in SEO strategy. However, some new bloggers and marketers do not fully understand what this is and how it can be conducted effectively. Therefore, oftentimes they try to buy links that usually do not work for them. If you use this backlink buying technique, Google algorithms might…

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Email Marketing Healthcare

3.9 billion Of the world’s population use email, making it the most used digital platform than others. Let us weigh the odds of choosing email over other channels! Email must not be an option for B2B marketers. Do you want to know why? It is because email against the comprehensively thrown platforms, and you will…

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7 Ways To Leave Customers Completely Satisfied

Customer satisfaction is tricky, isn’t it? It’s almost like a tightrope walk. If you lean too far in either direction, you’ll surely fail. Some businesses will struggle when they refuse to bend to any of a customer’s demands, others will struggle when they cave to all of them. As 2020 tragically shook up the status…

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Upgrade Email Marketing Content

When you think of any content upgrade, you think of a bonus that you can offer to your subscribers. If your page visitors agree to leave their email addresses for further communication, you can reward them with a content upgrade. This will not only improve your own email marketing strategy but it will also improve…

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Social Media Marketing Big Data Machine Learning

Social media marketing is now a must in the advertising strategies of almost every small, medium, and big company in the world. Whenever a new social platform emerges, it provides brands with new opportunities to increase their brand awareness. The pace, size, and variety of advertising techniques on social networks are so huge that companies…

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Link Building Trends Seo

Link-building tactics. Why do you need to know them? Because, like it or not, link-building is a cornerstone of SEO. It gets a lot of flak for the amount of work it entails, but it still remains an essential Google ranking factor. Need evidence? Backlinko analyzed 11 million+ pages and found that the higher-ranked sites…

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Measure Communicate Marketing Results

Marketing can be scary – you’re expected to come up with ideas to impress people you’ve never met and sell them your product or service?  Fortunately, there are ways to ensure your success, so you know all your planning, sweat, and tears will pay off. And when you keep track of metrics, you can show…

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Customer Behavior Analysis

The customer is always right. It’s the business motto that’s been around since the early 1900s and still proves true today.  The only difference now is our customer base is wide-ranging, which makes it tough to keep up with demand.  Simply relying on customer profiles is no longer enough. Just because you sell to doctors…

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