crm data for social media strategy

With competition on the rise, it is crucial to find new ways to cater to your customers. As customers are the most critical aspect of the business, you should never take their journey for granted.  When it comes to social media marketing, most businesses tend to overlook the potential of customer relationship management (CRM). Leaving…

Read More
Customer Touchpoints 1

In today’s world of digital touchpoint communication, a computer-telephone integration (CTI) strategy is more critical than ever. Indeed, there are more ways to communicate with clients and prospects than there have ever been before. Webchat, social media, direct messaging, forums, and SMS are just some of the available communication channels you can choose from to…

Read More
Link Building Outreach Strategies

Link building is one of the most common tricks in SEO strategy. However, some new bloggers and marketers do not fully understand what this is and how it can be conducted effectively. Therefore, oftentimes they try to buy links that usually do not work for them. If you use this backlink buying technique, Google algorithms might…

Read More
Email Marketing Healthcare

3.9 billion Of the world’s population use email, making it the most used digital platform than others. Let us weigh the odds of choosing email over other channels! Email must not be an option for B2B marketers. Do you want to know why? It is because email against the comprehensively thrown platforms, and you will…

Read More
7 Ways To Leave Customers Completely Satisfied

Customer satisfaction is tricky, isn’t it? It’s almost like a tightrope walk. If you lean too far in either direction, you’ll surely fail. Some businesses will struggle when they refuse to bend to any of a customer’s demands, others will struggle when they cave to all of them. As 2020 tragically shook up the status…

Read More
Upgrade Email Marketing Content

When you think of any content upgrade, you think of a bonus that you can offer to your subscribers. If your page visitors agree to leave their email addresses for further communication, you can reward them with a content upgrade. This will not only improve your own email marketing strategy but it will also improve…

Read More
Social Media Marketing Big Data Machine Learning

Social media marketing is now a must in the advertising strategies of almost every small, medium, and big company in the world. Whenever a new social platform emerges, it provides brands with new opportunities to increase their brand awareness. The pace, size, and variety of advertising techniques on social networks are so huge that companies…

Read More
Link Building Trends Seo

Link-building tactics. Why do you need to know them? Because, like it or not, link-building is a cornerstone of SEO. It gets a lot of flak for the amount of work it entails, but it still remains an essential Google ranking factor. Need evidence? Backlinko analyzed 11 million+ pages and found that the higher-ranked sites…

Read More
Measure Communicate Marketing Results

Marketing can be scary – you’re expected to come up with ideas to impress people you’ve never met and sell them your product or service?  Fortunately, there are ways to ensure your success, so you know all your planning, sweat, and tears will pay off. And when you keep track of metrics, you can show…

Read More
Customer Behavior Analysis

The customer is always right. It’s the business motto that’s been around since the early 1900s and still proves true today.  The only difference now is our customer base is wide-ranging, which makes it tough to keep up with demand.  Simply relying on customer profiles is no longer enough. Just because you sell to doctors…

Read More
Machine Learning Product Targeting

For many years, product targeting has been practiced in the online world. Customers are targeted with products based on their preferences and history. As technology advanced, so did product targeting.  From displaying the static product recommendations as a part of the shopping process to predictive analysis of every shopper action in real-time and then targeting…

Read More
Email Marketing Automation

Email marketing is one of the most profitable channels for marketing your business today. According to a recent article published by HubSpot on email marketing stats: “[…] email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.” While newsletters and special campaigns will always…

Read More
Customer Journey Data Analysis

Customer journey data is a big business. In today’s market, customers are interacting with companies across many channels daily. Single touchpoint analytics fail to illustrate customer interactions in full. This has made way for a new kid on the block.  To combat this problem, businesses should analyze the whole customer journey. Integrate segmented data to…

Read More
Copywriting Tips For More Conversions

With a blog article, a visitor reading, and liking it may be enough. But landing page copywriting is different; it demands conversion. This requirement makes it a tad frustrating when a web visitor clicks to your landing page, scrolls through, and clicks away without taking the desired action. What would you do in this situation?…

Read More
Seo Mistakes And How To Fix

Optimizing to rank on Google’s first page is one of the marketing objectives of some brands. While some know the hacks to get it done, others rely on outdated tricks that rarely work for them. Even those that know the hack still make some mistakes that hurt their search engine optimization strategy. They do a…

Read More