future of fitness

Future of Fitness: Manage Business Better with Data Analytics

It’s no secret that fitness businesses have felt the squeeze since the start of the COVID-19 pandemic.  The health and fitness industry lost $13.9 billion in the US alone from March 15 to August 31, 2021. Naturally, many clubs have needed to redesign their operations to cope with COVID-19. For many businesses, this has meant…

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bi help with your crm data and grow your sales

How Can BI Help with Your CRM Data Analysis and Grow Your Sales

Making tough business decisions isn’t always easy, but it helps to have the correct data to validate each move you make. Two valuable data sources are your CRM (Customer Relationship Management) and BI (Business Intelligence).      By connecting your CRM data to your business intelligence platform, you will be able to: Analyze data to make more…

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nps cover

How to leverage your NPS to improve customer retention

Here’s an age-old question for you: is it cheaper for your business to attract a new customer or win back the business of an old one? If you guessed that it’s cheaper to retain a customer, you’d be right.  On average, it costs 6-7 times less to win repeat business from a loyal customer than…

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social media data becomes business intelligence data

How Social Media Data is Fast Becoming Business Intelligence Data

The information you post on social media may be playing a bigger role in business strategy than you think. Companies in a post-COVID world of remote work can organize data from the social channels that their consumers use for new insights into lead generation, customer engagement, brand awareness, and much more. But building organic reach…

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measure real time lead generation with dashboards

How to Measure Lead Generation in Real-Time with Dashboards

Gone are the days of sifting through filing cabinets and keeping track of dozens of spreadsheets at once. With dashboards, teams are able to monitor quarterly progress and KPIs on a daily basis in one place without hassle.  It’s data organization and tracking at its finest, you could say.  Even still, businesses accumulate a lot…

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ways data analytics improve customer service

4 Ways in which Data Analytics can Improve Customer Service

Customer service and data analytics go hand-in-hand. Without accurate and reliable customer-centric data, marketers cannot hope to make impactful decisions that drive growth and boost user satisfaction. Here’s what the research tells us: Data-driven organizations are 23X more likely to acquire customers, 6X as likely to retain customers, and 19X as likely to be profitable…

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act upon product analytics as a product marketing manager

How to Act upon Product Analytics as a Product Marketing Manager

Product analytics is every Product Marketing Manager’s secret weapon.  The data gathered helps you understand which parts of your product users are engaging with, and leads to informed decisions that drive growth.  In this article, we’ll cover a few ways you can use product analytics to: Activate more users during primary onboarding Improve product adoption…

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customer data analytics increase roi

Using Customer Data Analytics to Increase Your Marketing ROI

In a post-pandemic world with slashed marketing budgets, data analytics are critical to making the most of your advertising dollars. Recent statistics show that data-driven marketing that leverages customer personalization can earn a business 5-8x ROI. Personalization can be reached through public records and other reverse lookup tools, which will give you information about your…

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video marketing performance

12 KPIs To Measure Your Video Marketing Performance

Nowadays, there are so many tools specifically geared for making quality videos and promoting your brand on social media. With numerous online video maker apps for specific needs, businesses start to create marketing content themselves. With so many brands sharing video content, it can be hard to tell what works by just simply scanning the…

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marketing derived metrics

14 Derived Metrics That Every Marketing Leaders Need

As data has become the lifeblood of businesses of every kind, it’s become increasingly clear that the volume of data matters little compared to how that data is harnessed to extract valuable insights that help drive a business towards success. Those insights are usually in the form of key performance indicators (KPIs)—metrics pulled from the…

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using consumer insights for better customer experience

Using Consumer Insights to Improve Omni-channel Customer Experience

Every marketing professional in the retail and e-commerce space think they know what their customers want: their job keeps them so close to the market that they develop a lot of instincts about what the customers are looking for. But that’s not enough! If these instincts are not backed up by the right data, they…

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data driven marketing strategy

5 Ways to Improve Your Restaurant Revenue with Data-Driven Strategy

In a market filled with an abundance of choices for consumers, it’s crucial to make sure that your business and your brand are at the forefront of customers’ thoughts and choices. Achieving this through data-driven marketing and planning your strategy accordingly is key and can help prevent extraneous expenditures that provide little value. The restaurant…

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supporting sales enablement rentention marketing with data

Supporting Sales Enablement and Retention Marketing with Data Analysis

Sales enablement and retention marketing may focus on opposite ends of the customer lifecycle, but the information and techniques they use are applicable at every stage. By tracking and analyzing data created throughout the customer journey, these strategies can work together to drive revenue with a unified approach. What Is Retention Marketing? Retention marketing provides…

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