Marketing Tips

With a blog article, a visitor reading, and liking it may be enough. But landing page copywriting is different; it demands conversion. This requirement makes it a tad frustrating when a web visitor clicks to your landing page, scrolls through, and clicks away without taking the desired action. What would you do in this situation?…

Optimizing to rank on Google’s first page is one of the marketing objectives of some brands. While some know the hacks to get it done, others rely on outdated tricks that rarely work for them. Even those that know the hack still make some mistakes that hurt their search engine optimization strategy. They do a…

Online retail offers consumers a lot of benefits: easier accessibility, expanded choice, and better value for money. But the fact that you’ve got an online retail outlet doesn’t mean you’re guaranteed to generate purchases or to get customers coming back to you again and again. This is where remarketing comes in. In this post, we’ll…

We all know that content marketing works. However, content marketing ROI is still a gray area for 43% of marketers, according to a Content Marketing Institute (CMI) survey. These respondents said their content marketing ROI was average to poor. This is bad news for marketers and brands. Creating and marketing content requires a lot of…

It can be hard trying to stand out in a world where most communications are electronic. Especially for businesses reaching out to new leads. It’s sort of like a celebrity charity single where everyone is trying to out-sing each other. But we can help you outshine (or sing) your competitors. Emails are a fantastic way…

Landing pages are the perfect opportunity to make a strong first impression on new visitors, and this makes them one of the most important components of an effective e-commerce marketing plan. Just as a unique, engaging landing page can substantially boost sales, even seemingly minor errors can make it difficult to reach your marketing goals.…

Organizing a team comes with its challenges. Whether you’re just starting up or have been operational for ages, you still have to combine different personalities to form a group of productive staff to work towards a common goal. Marketing executives face hectic days due to more demanding activities like task prioritization, organizing work, and tracking…

Social media ROI (return on investment) is a sore point with most marketers. They simply can’t put a figure on the returns social media marketing is producing for them. Don’t believe me? 55% of marketers find it the most challenging to measure social media ROI. 3 in 5 marketers do not even discuss ROI with…

Attribution in marketing means a set of activities by users that affects the desired outcome, such as a conversion and the allocation of values to the events. These activities can later be assessed with the help of marketing campaign reporting software. Attribution models can enable you to gain an understanding of event combinations is some…