5 Ways Marketing Data Management Improves Business Operations and CX

blog data management in marketing operations

Marketers need data — and lots of it — to create successful campaigns and bring in that all-important revenue. Thankfully, there’s no shortage of data that can provide incredibly detailed insight into customer behavior. Still, data on its own can be another challenge. All this data needs to be collected, stored, and analyzed correctly. Without…

Read More

B2C Marketing: How To Measure ROI In Social Media

blog how to measure roi in social media

In an increasingly data-driven world, where insights are just a click away, the role of comprehensive data integration in marketing can’t be overstated.  Failing to unify your social media, web analytics, and sales data is a recipe for disaster.  Why? It leads to misaligned targeting, lackluster engagement, and missed revenue targets. A harsh reality in…

Read More

Customer Intelligence: Still Wondering Why Your Marketing Plans Aren’t Working?

blog customer intelligence

Your LinkedIn feed is likely full of buzzwords like ‘Personalization’, ‘Fail Fast,’ ‘Omnichannel’, ‘Predictive Analytics’ and of course, the golden child of the moment, AI… What do these buzzwords add up to other than glorified LinkedIn posts? How can they actually support our marketing strategies, and not just create more frustrations? Frustrations like running multi-channel campaigns across the…

Read More

How Fitness Park Accurately Monitors Marketing ROI with ClicData

fitness park use case

By increasing the quality of their data and fixing most of their erroneous data, Fitness Park’s Data & CRM department was able to measure accurately the ROI of their marketing channels. The Quest For Data Accuracy Fitness Park is a French company of premium fitness centers with over 250 gyms across the country. Fitness Park…

Read More

Marketing Analytics Tool Must-Have Features in 2024

blog marketing analytics tool checklist

In the digital age, an abundance of data and customer touch-points means businesses can track and measure the impact of their marketing campaigns at a granular level. This capability is partly due to the data collection and analysis functionality inherent in marketing analytics tools. Given that these tools are manifold, market leaders can find it…

Read More

Mastering Marketing ROI Tracking: A Comprehensive Guide for SEA Marketers

blog guide marketing roi tracking sea

One of the most important aspects of building a successful marketing campaign is finding out if you’re getting a suitable return. That’s where the power of measuring your return on investment (ROI) comes into play.  Since marketing search engine advertising (SEA) campaigns don’t run on infinite financial resources, it’s up to all project collaborators to…

Read More

Must Have White Label Reporting Features for Marketing Agencies

business meeting and a man showing a dashboard

Customers expect more than pretty campaigns. They need data, coherent reports with a global view, and a precise ROI. That’s why marketing agencies need a solid BI (Business Intelligence) tool. Client reporting is crucial in running a successful digital marketing campaign. Marketing agencies use many tools like emailing, Google Ads, Business Manager, and Tiktok Ads.…

Read More

How To Expand Your Marketing Team With No Extra Cost

In a world where we’re constantly being asked to do more with less, it’s understandable that the title of this blog has caught your attention. But don’t worry, it’s not clickbait – this article is going to outline just how you can expand your team at no extra cost.   Sales and marketing alignment isn’t a…

Read More

Sales & Marketing Alignment: Navigating the Who, What, When & How

blog sales marketing alignment navigating who what when how

Sales and marketing alignment is about teamwork and breaking down barriers. It’s shifting from “Us VS Them” to “We’re in this together.” Once you adopt this mindset, you need to establish processes and agreed ways of working.  By creating a clear structure for collaboration, you reduce confusion, avoid duplication, and boost efficiency. It’s like having…

Read More

Making the switch from UA to GA4 with ClicData: A Simple Guide

blog ga4 reporting

📅 Update: Universal Analytics (UA) will be gone for good on July 1, 2024. This means all your UA properties and data will be too. Save and migrate them before it’s too late, let’s see how! 👇 If you’re using Google Analytics, you’ve probably also received this reminder from Google – Universal Analytics (UA) will…

Read More

4 Simple Steps to Customer Obsession

customer obsession from 4 simple steps to customer obsession

Customer obsession. No, it’s not about buying t-shirts with your favourite customer’s face on it, or turning up to their am-dram performances. It’s something a little bit more complex, and far more effective, than that. It’s the idea of changing every facet of your company into focusing on an improved customer experience, which leads to…

Read More

AI Marketing: The Game of Personalisation vs Privacy 

blog ai marketing personalization versus privacy

AI, AI. Everyone’s talking about AI. Even AI’s talking about AI. But it’s for a good reason.   This year, artificial intelligence has completely transformed how marketers and customer service professionals approach consumers, and pretty much every aspect of their businesses.   In a game which values personalisation, AI’s ability to process millions, and possibly billions, of…

Read More