Measure Communicate Marketing Results

Marketing can be scary – you’re expected to come up with ideas to impress people you’ve never met and sell them your product or service?  Fortunately, there are ways to ensure your success, so you know all your planning, sweat, and tears will pay off. And when you keep track of metrics, you can show…

Read More
Customer Behavior Analysis

The customer is always right. It’s the business motto that’s been around since the early 1900s and still proves true today.  The only difference now is our customer base is wide-ranging, which makes it tough to keep up with demand.  Simply relying on customer profiles is no longer enough. Just because you sell to doctors…

Read More
Machine Learning Product Targeting

For many years, product targeting has been practiced in the online world. Customers are targeted with products based on their preferences and history. As technology advanced, so did product targeting.  From displaying the static product recommendations as a part of the shopping process to predictive analysis of every shopper action in real-time and then targeting…

Read More
Email Marketing Automation

Email marketing is one of the most profitable channels for marketing your business today. According to a recent article published by HubSpot on email marketing stats: “[…] email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.” While newsletters and special campaigns will always…

Read More
Customer Journey Data Analysis

Customer journey data is a big business. In today’s market, customers are interacting with companies across many channels daily. Single touchpoint analytics fail to illustrate customer interactions in full. This has made way for a new kid on the block.  To combat this problem, businesses should analyze the whole customer journey. Integrate segmented data to…

Read More
Copywriting Tips For More Conversions

With a blog article, a visitor reading, and liking it may be enough. But landing page copywriting is different; it demands conversion. This requirement makes it a tad frustrating when a web visitor clicks to your landing page, scrolls through, and clicks away without taking the desired action. What would you do in this situation?…

Read More
Seo Mistakes And How To Fix

Optimizing to rank on Google’s first page is one of the marketing objectives of some brands. While some know the hacks to get it done, others rely on outdated tricks that rarely work for them. Even those that know the hack still make some mistakes that hurt their search engine optimization strategy. They do a…

Read More

Print media and display advertising is a thing of the past. The “product-first” traditional forms of online advertisements are also flying under the radar. Consumers are constantly bombarded with commercials everywhere they go, so they’ve developed banner blindness – the phenomenon of ignoring anything that looks or sounds like another advertisement. Sponsored content is a…

Read More
Remarketing Tactics To Improve Conversions

Online retail offers consumers a lot of benefits: easier accessibility, expanded choice, and better value for money. But the fact that you’ve got an online retail outlet doesn’t mean you’re guaranteed to generate purchases or to get customers coming back to you again and again. This is where remarketing comes in. In this post, we’ll…

Read More
how to increase your content marketing ROI

We all know that content marketing works. However, content marketing ROI is still a gray area for 43% of marketers, according to a Content Marketing Institute (CMI) survey. These respondents said their content marketing ROI was average to poor. This is bad news for marketers and brands. Creating and marketing content requires a lot of…

Read More
7 Tips To Improve Click Through Rate And Leads

It can be hard trying to stand out in a world where most communications are electronic. Especially for businesses reaching out to new leads. It’s sort of like a celebrity charity single where everyone is trying to out-sing each other. But we can help you outshine (or sing) your competitors. Emails are a fantastic way…

Read More
5 Landing Page Mistakes Ecommerce

Landing pages are the perfect opportunity to make a strong first impression on new visitors, and this makes them one of the most important components of an effective e-commerce marketing plan. Just as a unique, engaging landing page can substantially boost sales, even seemingly minor errors can make it difficult to reach your marketing goals.…

Read More
Marketing Toolbox

Organizing a team comes with its challenges. Whether you’re just starting up or have been operational for ages, you still have to combine different personalities to form a group of productive staff to work towards a common goal. Marketing executives face hectic days due to more demanding activities like task prioritization, organizing work, and tracking…

Read More
Social Media Roi

Social media ROI (return on investment) is a sore point with most marketers. They simply can’t put a figure on the returns social media marketing is producing for them. Don’t believe me? 55% of marketers find it the most challenging to measure social media ROI. 3 in 5 marketers do not even discuss ROI with…

Read More
Marketing Attribution Models Guide

Attribution in marketing means a set of activities by users that affects the desired outcome, such as a conversion and the allocation of values to the events. These activities can later be assessed with the help of marketing campaign reporting software. Attribution models can enable you to gain an understanding of event combinations is some…

Read More