Marketing Tips
Future of Fitness: Manage Business Better with Data Analytics
It’s no secret that fitness businesses have felt the squeeze since the start of the COVID-19 pandemic. The health and fitness industry lost $13.9 billion in the US alone from March 15 to August 31, 2021. Naturally, many clubs have needed to redesign their operations to cope with COVID-19. For many businesses, this has meant…
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How Can BI Help with Your CRM Data Analysis and Grow Your Sales
Making tough business decisions isn’t always easy, but it helps to have the correct data to validate each move you make. Two valuable data sources are your CRM (Customer Relationship Management) and BI (Business Intelligence). By connecting your CRM data to your business intelligence platform, you will be able to: Analyze data to make more…
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How to leverage your NPS to improve customer retention
Here’s an age-old question for you: is it cheaper for your business to attract a new customer or win back the business of an old one? If you guessed that it’s cheaper to retain a customer, you’d be right. On average, it costs 6-7 times less to win repeat business from a loyal customer than…
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How to Boost Your Retail Business Productivity With Automated Reporting Systems
Research shows that over 60% of employees could save six or more hours each week if they used automation to perform repetitive administrative tasks. That amounts to a 15% in employee productivity and a sharp decrease in employee workload. But the advantages don’t end there. If given the opportunity to use automation, 43% of employees…
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6 Ways Hotel Owners Can Leverage Data Analytics To Improve Profitability
In today’s data-driven world, it is important for hotel owners to be up to date on ways they can leverage data analytics in order to improve their profitability. Data analytics has become a powerful weapon for hotel owners. In this post, we’re going to cover six ways that hotel owners can leverage data analytics in…
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How Social Media Data is Fast Becoming Business Intelligence Data
The information you post on social media may be playing a bigger role in business strategy than you think. Companies in a post-COVID world of remote work can organize data from the social channels that their consumers use for new insights into lead generation, customer engagement, brand awareness, and much more. But building organic reach…
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How to Measure Lead Generation in Real-Time with Dashboards
Gone are the days of sifting through filing cabinets and keeping track of dozens of spreadsheets at once. With dashboards, teams are able to monitor quarterly progress and KPIs on a daily basis in one place without hassle. It’s data organization and tracking at its finest, you could say. Even still, businesses accumulate a lot…
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4 Ways in which Data Analytics can Improve Customer Service
Customer service and data analytics go hand-in-hand. Without accurate and reliable customer-centric data, marketers cannot hope to make impactful decisions that drive growth and boost user satisfaction. Here’s what the research tells us: Data-driven organizations are 23X more likely to acquire customers, 6X as likely to retain customers, and 19X as likely to be profitable…
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How to Act upon Product Analytics as a Product Marketing Manager
Product analytics is every Product Marketing Manager’s secret weapon. The data gathered helps you understand which parts of your product users are engaging with, and leads to informed decisions that drive growth. In this article, we’ll cover a few ways you can use product analytics to: Activate more users during primary onboarding Improve product adoption…
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Using Customer Data Analytics to Increase Your Marketing ROI
In a post-pandemic world with slashed marketing budgets, data analytics are critical to making the most of your advertising dollars. Recent statistics show that data-driven marketing that leverages customer personalization can earn a business 5-8x ROI. Personalization can be reached through public records and other reverse lookup tools, which will give you information about your…
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12 KPIs To Measure Your Video Marketing Performance
Nowadays, there are so many tools specifically geared for making quality videos and promoting your brand on social media. With numerous online video maker apps for specific needs, businesses start to create marketing content themselves. With so many brands sharing video content, it can be hard to tell what works by just simply scanning the…
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14 Derived Metrics That Every Marketing Leaders Need
As data has become the lifeblood of businesses of every kind, it’s become increasingly clear that the volume of data matters little compared to how that data is harnessed to extract valuable insights that help drive a business towards success. Those insights are usually in the form of key performance indicators (KPIs)—metrics pulled from the…
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Using Consumer Insights to Improve Omni-channel Customer Experience
Every marketing professional in the retail and e-commerce space think they know what their customers want: their job keeps them so close to the market that they develop a lot of instincts about what the customers are looking for. But that’s not enough! If these instincts are not backed up by the right data, they…
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5 Ways to Improve Your Restaurant Revenue with Data-Driven Strategy
In a market filled with an abundance of choices for consumers, it’s crucial to make sure that your business and your brand are at the forefront of customers’ thoughts and choices. Achieving this through data-driven marketing and planning your strategy accordingly is key and can help prevent extraneous expenditures that provide little value. The restaurant…
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Supporting Sales Enablement and Retention Marketing with Data Analysis
Sales enablement and retention marketing may focus on opposite ends of the customer lifecycle, but the information and techniques they use are applicable at every stage. By tracking and analyzing data created throughout the customer journey, these strategies can work together to drive revenue with a unified approach. What Is Retention Marketing? Retention marketing provides…
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