Category: Marketing Tips

Online marketing and advertising are crucial for the growth of a business. Discover tips that will help you build a marketing strategy, create a relationship with your customers and reach your business goals.

Death Of 3rd Party Cookies: What Retailers Need To Know

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Death Of 3rd Party Cookies: What Retailers Need To Know

By 2024, Google said it would phase away third-party cookies in Chrome as part of its “path towards a more privacy-first web.” It is a piece of their more significant Privacy Sandbox effort, which was introduced in 2019 and has sparked speculation about the future of online advertising among firms.  Online retailers’ marketing teams utilise…

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Step Away from Excel! Supercharge your campaigns with client reports dashboards

As an agency we get that you’re all about making data-driven decisions to improve campaign performance and drive business growth for your client. Working with so many channels, tools and campaigns for multiple clients means handling a lot of data. And more often than not, the one common tool for bringing all of this data…

consumer behavior data analysis

How to Make a Consumer Behavior Analysis?

Do you ever feel you are speculating on what your customers want? Does your marketing team toss ideas out in the hopes that one would connect with customers and increase sales? Do you aspire to a method that would reveal to you precisely what your clients desire? You’re in luck if this sounds like it’s…

build best campaign performance dashboard

How to Create the Best Campaign Performance Dashboard?

Digital marketing initiatives in the modern day produce a lot of data, whether from the company’s internal or external sources. While it is challenging to quantify manually, this data is necessary for determining ROI and campaign success. Less than one-third of businesses presently use data to make critical decisions, even though marketing spending on data…

return on investment marketing roi

7 sure-fire ways to demonstrate marketing ROI to your agency’s clients

Businesses spend a considerable chunk of their budgets on marketing campaigns, hoping to see results as soon as possible. Most use the marketing ROI their agency brings in to consider whether they will keep working with them.  This makes it your core responsibility as a marketing agency to keep your clients happy by ensuring they…

calculate and reduce customer aquisition costs

How to Calculate and Reduce Customer Acquisition Cost?

Like any business, you’re most likely looking for ways to grow in terms of sales, revenue, and clientele. However, are you prepared to grow at any cost? Probably not! Ideally, you want to maximize profitability and return on investment while minimizing your overall expenditure. Unfortunately, many businesses looking to reduce costs typically opt for conventional…

performance based marketing and advertising

Our Guide to Performance-Based Marketing & Advertising

Marketing has become more versatile and data-centric since the introduction of digital media. A 2018 report by Performance Marketing Association revealed that the industry was worth over $6 billion. The digital ad spend will likely exceed $600 billion by the end of 2022, and 1/3rd of that budget is dedicated to social media marketing. Hence,…

marketing campaign performance

Campaign Performance: How to Analyze Marketing Campaigns?

Marketing campaigns aren’t a foreign concept to most people. Your company organizes a few objective-based campaigns yearly to achieve its short-term or long-term goals. That is an excellent strategy and allows the brand to stay relevant in the consumer’s mind; however, how do you determine if you achieved your goal? Analyzing campaign performance is the…

customer acquisition guide

Our Ultimate Guide for Customer Acquisition in 2022

Global marketing spending was anticipated to exceed $1.3 trillion in 2020, according to Statista. The amount spent on online media in the US climbed by 8%, reaching 168.4 billion. At first glance, it could appear that companies are merely throwing money at the wall to win new customers, but there is a purpose behind this…

customer centricity

The Impact of Customer Centricity in 2022

Customer satisfaction plays a critical role in business profitability. According to a CallMiner report, businesses in the US lose around $35 billion annually due to poor customer experience. Another survey revealed that 86% of customers would leave a brand after two poor experiences. Such data has pushed businesses to consider the impact of customer-centricity in…

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Must-Have White-Label Reporting Features for Marketing Agencies

Customers expect more than pretty campaigns. They need data, coherent reports with a global view, and a precise ROI. That’s why marketing agencies need a solid BI (Business Intelligence) tool. Client reporting is crucial in running a successful digital marketing campaign. Marketing agencies use many tools like emailing, Google Ads, Business Manager, and Tiktok Ads.…

email marketing for retailer guide

A Complete Guide to Email Marketing for Retailers in 2022 & Beyond

Email marketing is like a wardrobe staple (think white t-shirts and sensible dress shoes) that not even the most fashionable marketers can shun completely. With its formidable ROI and targeting capabilities, it can help you step up your overall marketing game.  But you can’t just go around treating your emails like the digital equivalent of…