Marketing Analytics

Success Story: Beeby Clark+Meyler & ClicData

Cost-effective. Intuitive. Unparalleled support. Fast ramp-up. Centralized integral solution. Real-time reporting. These are just a few of the benefits lauded by Beeby Clark+Meyler, a New-York based marketing agency, for the ClicData data visualization solution they installed to provide current, relevant and actionable reports to their clients. Beeby Clark+Meyler has helped major brands and mobile apps…

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4 Secrets to Data-driven Marketing Success

Marketers have never been so flush with tools to digitize, capture, measure, analyze and report on market factors and behaviors. Data-driven marketing has become a crucial factor for success in today’s extremely competitive economic landscape. For good reason. When surveyed, marketers report that data-driven marketing campaigns deliver demonstrably increased ROIs compared to other campaigns. Users…

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Is Now Soon Enough? Marketers & Real Time Analytics

With the explosion of opportunities to capture and quantify profiles and behaviors of markets — from buying decisions to social media activity — marketing has become a data-dependent, digital exercise. Opportunities to fine-tune strategies and improve response rates with surgical precision have never been so plentiful. A marketer’s job includes expanding their views of potential…

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Marketers Feel the Pressure

When it comes time for budget review, the marketing budget is often one of the first to go under the knife, and marketing departments often have to continually and repeatedly justify their expenses, strategies and demonstrate their worth. Recent surveys show that the majority of CMOs feel pressure to defend their department’s value, and that…

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What Does Digital Marketing Really Do For Us?

Even with the arrival of the digital revolution, marketers are not able to attain perfect certainty when measuring outcomes, due to those pesky environmental and human variables. But since digital marketing lends itself to measure, marketers are getting better at understanding ROI. Not surprisingly, great content still powers marketing efforts. And outside of a company’s…

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The Secret to Impressive Marketing Metrics

Struggling to find the right metrics that will get you credibility with your CEO or CFO, and show the real value of marketing to the bottom line? Look no further. Here are the three marketing KPIs that matter most to C-level executives. Marketing’s Impact on the Sales Pipeline What they usually get. Marketing VPs frequently…

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