Marketing Analytics

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Build Powerful Traffic Dashboards In 4 Steps

Google Analytics world 1st used tool to track website traffic and conversions mostly because it’s free and very thorough. You can find a LOT of information, maybe too much. It takes a little bit of practice and time to figure out the user-interface though. If you want to go deep into your traffic analysis, you…

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Master Social Media in 2019 with Online Dashboards

Social media influences sales more than ever Social media is continuing to play a greater and greater role in the purchasing decisions we make. Numerous studies demonstrate the increased integration of social media engagement with buyer decision-making. According to one study, about a third of all consumers have used social media to become aware of…

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Stunning Marketing Dashboards

How To Create Stunning Marketing Dashboards in 3 Steps

Measuring the results of your marketing efforts should be easy, agile and to the point. Your main challenge is that your campaign stats and website data are all sitting in different software. Not to mention that you would like to add specific calculations to get to the indicators that will truly reflect the quality of…

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top-14-marketing-kpis

The Top 15 Marketing KPIs for Small Business

No business owner or manager wants to waste time, money, or resources on marketing activities that aren’t performing. By tracking marketing key performance indicators (KPIs), your company can learn how to fulfill your marketing goals most cost-effectively. And while digital marketing has become something of a science these days, that doesn’t mean you have to…

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It's a Bird…It's a Plane…It's Supermetrics!

With ClicData you can connect to over 200 data sources but even with that number of data connectors we know that there are some systems and data sets that we can’t connect to.  This will no longer be the case!  We now connect directly to the Supermetrics API. What is Supermetrics? Supermetrics is a tool…

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3 Categories of Marketing Metrics That Prove Your Worth to Clients

Are your clients lost in the digital forest looking for the path to success? With hundreds of look-alike trail markers to choose from, it’s hard to know which marketing campaign metrics to map and track. Are you leading your clients properly through the trees, the footpaths, and streams with the correct marketing metrics? As a…

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Why Mobile First Companies Need to Rethink Their Metrics

Being a mobile-first company is no longer an option—it’s an expectation. As your company evolves to keep up with hyper-mobile and hyper-local customers, it’s likely you’re investing in new technologies, additional resources and fresh ways of approaching your operations. But, here’s an idea that may make you a bit uncomfortable: are your data and analytics…

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8 Critical Components of a Marketing Dashboard

You may think your marketing campaign is performing well, but how can you know for sure? And, how can you know that all your marketing efforts—social, digital, email, even PR—are working well together to move the dial on your business? It’s time to take the guess work out of your marketing strategy. Key performance indicators,…

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