Marketing Analytics

top-14-marketing-kpis

Master Social Media in 2019 with Online Dashboards

Social media influences sales more than ever Social media is continuing to play a greater and greater role in the purchasing decisions we make. Numerous studies demonstrate the increased integration of social media engagement with buyer decision-making. According to one study, about a third of all consumers have used social media to become aware of…

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How To Create Stunning Marketing Dashboards in 3 Steps

Step 1: Data connections! Once you are clear on what you would like to measure, and you have determined which indicators (KPIs) are relevant to your performance tracking, the first step is to connect the corresponding data. The dashboard platform ClicData offers native connectors to most relevant marketing data sources such as: Your Social media…

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top-14-marketing-kpis

The Top 15 Marketing KPIs for Small Business

No business owner or manager wants to waste time, money, or resources on marketing activities that aren’t performing. By tracking marketing key performance indicators (KPIs), your company can learn how to fulfil your marketing goals most cost-effectively. And while digital marketing has become something of a science these days, that doesn’t mean you have to…

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It's a Bird…It's a Plane…It's Supermetrics!

With ClicData you can connect to over 200 data sources but even with that number of data connectors we know that there are some systems and data sets that we can’t connect to.  This will no longer be the case!  We now connect directly to the Supermetrics API. What is Supermetrics? Supermetrics is a tool…

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3 Categories of Marketing Metrics That Prove Your Worth to Clients

Are your clients lost in the digital forest looking for the path to success? With hundreds of look-alike trail markers to choose from, it’s hard to know which marketing campaign metrics to map and track. Are you leading your clients properly through the trees, the footpaths, and streams with the correct marketing metrics? As a…

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Why Mobile First Companies Need to Rethink Their Metrics

Being a mobile-first company is no longer an option—it’s an expectation. As your company evolves to keep up with hyper-mobile and hyper-local customers, it’s likely you’re investing in new technologies, additional resources and fresh ways of approaching your operations. But, here’s an idea that may make you a bit uncomfortable: are your data and analytics…

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8 Critical Components of a Marketing Dashboard

You may think your marketing campaign is performing well, but how can you know for sure? And, how can you know that all your marketing efforts—social, digital, email, even PR—are working well together to move the dial on your business? It’s time to take the guess work out of your marketing strategy. Key performance indicators,…

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Essentials of Marketing Dashboards

Don’t let that pretty face fool you. Yup, I’m talking about dashboards, of course. And this time, I’m talking about how that beautiful digital exterior can be an incredible marketing tool to provide you and your clients with relevant, high-level information with easy-on-the-eyes visuals. Let ’s start with the basics. A marketing dashboard lets you…

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