With the multitude of online marketing approaches, and the numerous sites a prospect could visit for research, companies often find themselves with a variety of digital marketing channels to monitor, track and correlate.
Three reasons why you should take your marketing report template back to the Stone Age, or Mad Men days, when marketing was simpler than it is today.
As an agile approach to marketing has become best practice, testing the engagement level of each marketing campaign on each platform is critical, and making quick adjustments based on data is the key to achieving a healthy ROI.
As you grow your followers through social media channels, you also grow an incredible resource for better understanding your market.
How can we truly track the results in web, social, lead generation and inbound marketing? How do we make sense of the world of Internet lead generation?
Dashboards offer a simple solution to measuring your social media investment from sites such as Facebook and Twitter, giving you a way to quickly answer questions about effectiveness, audience and engagement.