Understanding your customers’ needs, desires and preferences is critical in order to develop and deliver solutions that create happy customers who generate repeat business.
Travelling provides an ideal opportunity to re-examine how you would like to be treated as a customer and how you react to different ups and downs.
Become a fly on the wall inside any business and it won’t take you too long to see that business intelligence is often a comedic effort. As in, many businesses are tracking zilch! And others, well, they’re tracking everything.
For service-based firms — such as law, finance, and accounting — there’s no such thing as viral adoption. Each client is a unique relationship to be managed with care. The road to financial solvency is, at best, incremental.
Just knowing how many customers you have doesn’t tell you much. Do you have a clear picture of who your customers are and what they care about?