Marketing Performance Issues And Solutions

4 Common Issues with Marketing Performance Management & Solutions

In the current age, marketing is not only an art but also a science. As such, measuring the performance of your marketing efforts against key metrics is a top priority for every marketer. Without rigorous performance tracking, marketing is reduced to mere guesswork. This is because you don’t know what marketing activities are worth investing…

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How Saas Movement Helped Hospitality Innovated

7 ways the SaaS Movement Is Transforming the Hospitality Industry

Software as a service is nothing new. It’s a business model that has helped industries worldwide flourish— streamlining processes, providing data insights, and so much more. Yet, how has the SaaS movement progressed the hospitality industry, and how will it continue to do so in the coming years?  In this article, we’ll focus on how…

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Study For Marketing Data Science

7 Reasons to Study For Digital Marketing & Data Science

If you want to boost your career prospects, pursuing further studies is one way to amp up your resume. Apart from pursuing European MBA programs abroad, you will also benefit from learning the specialized areas of Digital Marketing and Data Science.  An analytical mind, coupled with a strong skill in data and technology, will provide…

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Top 7 Criteria For Bi Tool

Top 7 Criteria to Look For When Shopping for a BI Tool

If you landed here, it’s probably because you’re shopping for a business intelligence (BI) tool for your company or your department. While this big step can dramatically improve the way you manage your business, it might not be easy to find the right fit. You might do your research on review websites to make your…

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Value Of Remote Communications

The Value of Remote Communications

As the events of the first half of 2020 play out, most of us are working partially or entirely from home. A lot of us are not sure if we will be back in cubicles anytime soon. Business owners and leaders grapple with new (and some recycled) ideas about working remotely. Maybe we could all…

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Keep Your Students Interested

Keep Your Students Excited Even If You Are Confined

A couple of months ago, I talked to you about the joys of teaching Digital Marketing in an international business school and how the use of technology can potentially help to keep students engaged in the classroom. As already mentioned, it’s one thing to attract students with a great curriculum and great business partnerships, it’s…

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Blog The Future Of Business Data Analytics

The Future of Data & Business Analytics – 6 Things to expect

One thing is certain – data analytics will only gain momentum for the foreseeable future and will be at the core of countless new technology solutions. Reliance on Business Intelligence (BI) and Analytics now outweigh strategy as the key requirement in business planning. But what will business analysis look like in the coming years? How…

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Business Intelligence Ecommerce Not Just For Large Businesses

Business Intelligence in Ecommerce: Not Just For Large Businesses

Did you know that more than sixty percent of the world population has access to the internet?  According to Broadband Search, 4.79 billion people worldwide use the internet on a regular basis.  It has changed the way we order dinner, buy pet food, access entertainment, and, yes, even the way we look at business data. …

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Business Intelligence Helps Businesses Trying Times

How BI Helps Businesses in Trying Times

In just a matter of months, the COVID-19 pandemic has hit millions of businesses in more than 200 countries very hard. The vast majority of organizations have experienced significant declines in sales and revenue, and small businesses—which typically have less of a financial cushion—are struggling more than ever. Many are hemorrhaging money as a result…

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Secret To Successful Remote Communication

Secrets to Successful Live Remote Meetings

Part 1 of a 4-Part Series on Effective Remote Business Communications It was the early 1800s when Christopher North first penned the phrase, “His Majesty’s dominions, on which the sun never sets,” which he later revised to the more user-friendly and more quoted, “The sun never sets on the British Empire.” North, of course, was…

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Power BI ClicData Product Comparison

Microsoft Power BI & ClicData: Product Comparison

If you’ve worked with us at ClicData, you know that, above all, it’s important to us to be very transparent—about what our platform does and doesn’t do, and about our pricing, our services, and our vision. As always, our goal is to provide a data analytics and reporting tool to help businesses worldwide manage their…

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Blog Business Intelligence Universities

Using Business Intelligence in Higher Education

When I’m not at ClicData, I teach Digital Marketing in an international business school and like many other teachers, I often wonder about ways to leverage technology to keep my students entertained. This series of articles will explore 2 of the great challenges which every university and school has to face: how to drive attention…

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Structured Approach Business Intelligence

Taking a Structured Approach to Your BI Project

There have been drastic changes to how companies perceive data over the past few years. The sheer volume of data that’s available from multiple applications, the speed that it gets processed, and the variety of data that is available for consumption, have combined to create an overwhelming scenario for most companies. At the same time,…

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How To Become Bi Ready

3 Questions to Become Business Intelligence Ready

Managers and organizational chiefs know that their company data has a story to tell. Non-profits, academia, and businesses alike care about the success of their organizations and ultimately want them to meet their goals. That desire to reach their objectives and accomplish their business goals as effectively as possible drives the impulse to upgrade reporting…

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Hire Technical Marketing Manager

Why You Should Hire a 10x Marketing Manager at Your Startup

When I first heard people talking about 1x, 3x, and 10x software developers, it was a few years ago at a senior management meeting. The idea was that some developers can be ten times more productive than others, and there has since been a lot of debate about it. But regardless of one’s opinion about…

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