Data Visualization

Top 3 Data Visualization Types Preferred by Business People

As more and more businesses become data-centric, so have their communication style. Businesses have embraced data, yet there is so much of it, flowing in at such a fast pace, that it’s extremely hard to digest without intuitive pictures, charts and call-outs. This onslaught of data has transformed visualization tools from a nice-to-have, to a…

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7 Must-Have Features in Your Business Intelligence Dashboard Tool

If the past three decades tell us anything, it’s that we’re indeed deep into the “Information Age.” Business intelligence and dashboard reporting tools are all the rage. Why? Because data is everywhere, coming from virtually everything. Around the clock connectivity and the Internet of Things (“IoT”) have digitally connected everything from cars and appliances to…

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3 Categories of Marketing Metrics That Prove Your Worth to Clients

Are your clients lost in the digital forest looking for the path to success? With hundreds of look-alike trail markers to choose from, it’s hard to know which marketing campaign metrics to map and track. Are you leading your clients properly through the trees, the footpaths, and streams with the correct marketing metrics? As a…

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The Dark Side of Business Intelligence

A well implemented reporting processes and tools can be scary for some.  If your company reporting tool relies on Excels, PDFs and PowerPoints, then there is always an opportunity for you to “tweak” the results.  It’s not necessarily lying but rather an adjustment.  Just enough so that the line chart looks steeper, numbers are rounded up (or down), tables…

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Open Data Makes the World a Better Place

Open Data is the concept of a data set being made available for download or consumption without restrictions from copyright, patents or other mechanisms of control. There are many types of Open Data available such as financial, demographic, scientific, health, geographical, and sports related data. Open Data In Government By far the most advanced in the area…

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What is a Readability Score and How Can It Impact Your Business Insights?

Often, the people closest to the data are the ones who are most technical. Engineers, data scientists, analysts. Without a doubt, these folks are brilliant. However, they may tend to craft intelligence reports that are a tad over-the-top on the technical lingo. Now, while they may be able to easily absorb information in reports jammed…

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